# data[].attributes.body
Angelica, Qiu Yu, Xin Hui, Zi Hui
1) Given the advent of modern technology, its presence is avidly becoming more and more important, especially in this era. Thus, many companies struggle with keeping up to date, and going digital. TIBCO NOW is an event that tackles with how companies can keep up to date in this digital age, and this is what they charge their sponsors for the year 2017:

Platinum: USD$30,000 (early bird) USD$35,000 (standard)

Gold: USD$20,000 (early bird) USD$25,000 (standard)

Silver: USD$15,000 (early bird) USD$20,000 (standard)

For a more comprehensive explanation of the sponsorship menu follow this link: https://now.tibco.com/sites/tibconow/files/sponsorship-guide-03.pdf

To know more about TIBCO NOW go to these links:

https://now.tibco.com/singapore

http://sbr.com.sg/information-technology/exclusive/digital-transformation-takes-center-stage-tibco-now-2016

2) The sponsorship menu is as follows (reference to the link above from page 5-6):

-As seen, the platinum is the most expensive while offering the most benefit to its sponsors.

-In this case, we can see that the turnkey demo areas caters more to the platinum sponsors as they are given (2) as compared to the gold and silver sponsorship.

-Furthermore, we can see that only the platinum and gold are given speaking opportunities to probably talk about their brand during the event itself.

-Further down, we see that the platinum sponsors enjoy 5 free passes and the others have lesser exposure to the event with only 3 and 2 passes for gold and silver parties respectively.

-Platinum sponsor’s employees also enjoy the sponsorship perks where they have unlimited pass to the whole event, this allows for more networking opportunities about their brand as well as a wider spread of network throughout the event.

-Lastly, there is a clear emphasis on the platinum sponsor as the higher-ranked sponsors for they are entitled to a 200 word featuring the logo and description on the company’s website, as compared to the others. This offers more brand exposure than the other two.

# data[].attributes.headline
How does an event measure and evaluate it's success?

# data[].attributes.subject
How does an event measure and evaluate it's success?

# data[].attributes.body
1. Measure attendees satisfaction

If the goal of an event is to create a positive experience for the attendees, we can gather attendees’ feedback by using feedback forms and monitoring social media mentions. HOW DO YOU GET PARTICIPANTS TO COMPLETE THE SURVEY FORMS?

2. Revenue earned

If the primary purpose of an event is to bring in revenue, profits that the event generate can be an indication of how successful the event is. HOW DO YOU MEASURE THE PROFIT?

3. Monitoring social media activity

Social media mentions of the event or company can be an indicator of how successful an event is turning out to be. If social media platforms are flooded with complaints about the event or company, it would indicate that the event was not a successful one.

# data[].attributes.headline
Research on an event on the success rate and how do you determine that

# data[].attributes.subject
Research on an event on the success rate and how do you determine that

# data[].attributes.body
ArtBox Singapore
- Originated from Bangkok
- More than 500 regional vendors and partners
- Social Media: Negative reviews were given on social media such as the duration being too short, too crowded, too expensive etc DOES NEGATIVE FEEDBACK NECESSARY MEAN THE EVENT IS UNSUCCESSFUL?

# data[].attributes.body
a)Event: Iron Ore Week
Sponsorship Packages
Exclusive Gala Sponsor | S$85,000
Diamond | S$52,000
Platinum | S$42,000
Gold | S$32,000
Silver | S$22,000
Bronze | S$12,000
Other Sponsor
Forum Gift | S$32,000
Forum Bag | S$25,000
Forum Lunch Sponsor | S$22,000
Derivatives Workshop (at MBS) | S$20,000
Triathlon Title | S$15,000
Futsal Tournament Title | S$15,000
Basketball Tournament Title | S$15,000
Voice of Iron Ore Title | S$15,000
Exhibitor | S$12,000
Forum Tea Break Sponsor | S$12,000
Forum Notebook | S$12,000
Forum Pen | S$12,000
Derivatives Workshop (at SGX) | S$8,000
Physical Trading Workshop (at sponsor’s location) | S$6,000
Gala Dinner Table | S$3,500
Voice of Iron Ore Prize | S$1,800
Basketball Team Sign-up | S$1,500
Futsal Team Sign-up | S$800

b)It would be messy to type out the pointers so the link to the detailed sponsorship menu is below.
http://www.ironoreweek.sg/wp-content/uploads/2016/12/SIOW-2017-Sponsorship-Prospectus-EN_FINAL_21Dec-Comp.pdf

# data[].attributes.body
Digital signage board could replace the traditional signage board where guest can have some interaction with the digital signage board to enhance the experience .One very good example will be the digital signage board at bus stops. Disney Pirates of the Caribbean's have taken it to the street to advertise for the movie in 2017 through the INTERACTIVE PLAY PANELS BECKON COMMUTERS TO FIND SPARROW's・FOR DISNEY's PIRATES OF THE CARIBBEAN: SALAZAR's REVENGE. This would help widen event exposure and the enhance the customer experience. Events such as Marathons can help widen event exposure through digital signage board.

# data[].attributes.body
Q4a. The 2 popular social influencers in Singapore are Wendy Cheng and Andrea Chong.

Q4b. Wendy Cheng is popular as she is shamelessly honest. She understands how to communicate in this social mediums and is consistent for her blog and persona. Furthermore, Wendy Cheng gets her own reality show which feature insights to her life and her journey as she tries to attempt to balance her fame and career with being a wife and mother. These opportunities helped her to become popular as she is able to reach more people.
http://scene.sg/lifestyle/clicknetwork-blog/how-xiaxue-got-to-the-top/

http://www.todayonline.com/entertainment/television/controversial-singaporean-blogger-wendy-cheng-gets-her-own-reality-show

Andrea Chong is popular as she is dressed in the trendiest of fashion everyday. Furthermore, she is the only Singaporean in the line-up of 10 international Digital Fashion Week Insiders according to Todayonline. This allows her to reach out to more people to let them know more about her, thus, being popular.

http://www.todayonline.com/lifestyle/style/power-instagrammer-andrea-chong-reveals-hard-work-goes-her-career

Q4c. According to Influence Asia 2017, Wendy Cheng is know for parenting, lifestyle, her YouTube channel and YouTube personality. Andrea Chong is known for her fashion.

https://influence-asia.com/full-list-of-nominees

# data[].attributes.body
a) Nicole Alexa Choo, 18, born 29/1/99 and is an Aquarius.

Dee Kosh, 28, born in 2/11/88 and is a Scorpio.

b) Nicole Choo rose in fame through her blogs and vlog of beauty and fashion content, her success online earned her a partnership with the hair sponsor Salon de Choix. She also became an ambassador for Zalora. Her youtube has 42,000 subscribers and her instagram has 93,000 followers.

Her online fame brought her many sponsorships from companies like Ezbuy, ShopBack, Food Panda, Uber and Coca-Cola.

Dee Kosh is known for his Youtube videos. He joined the Youtube community on 4 July 2006 and has achieved 221,587 subscribers and 40,920,347 views as of date. He uploads weekly videos that touches on the interest of Singaporean teenagers - which are mostly local culture. In more recent times, he started uploading celebrity interviews on his Youtube channel due to his Radio DJ status, and is regularly updating his weekly Vlogs.

c) Nicole Choo is known for her blogs and vlogs in her official website. Apart from her professional life, Nicole Choo is unfortunately known for her nasty break ups which is ironic because she gives relationship advice on her Blogs. Her notable past relationships with Ridhwan and Timothy Tan has ended in flames with both parties publically accusing one another of domestic violence and cheating on one another. Whichever party was the cause of the breakups are the juicy gossips of the

Dee Kosh is widely known to be very outspoken and does not hold back on his critics. He often communicates with the public on his various social media sites, such as Twitter and Instagram.

# data[].attributes.body
- Signage
Event: Christmas Wonderland @ Gardens by the Bay 2015

The direction signages in Gardens by the Bay are hard to be seen at night as it is dim and tiny making it less visible to the public. We suggest that they equip the place with larger and brighter illuminated signages for visitors to see better at night. The signages should be placed high up above the crowd so as to better direct the guests to their desired location. To add on, a specific area with aesthetic illuminated signages should be catered for guest to take photo, as guests find it hard to do so due to the overwhelming crowd numbers.

- Hospitality event
Event: 2016 Formula 1 Singapore Airlines Singapore Grand Prix

According to the reviews and feedbacks from the guests, there are only a few direction sign board to guide the guests to the gate. Hence, we suggest that the event can install projected arrow sign on the floor in order to guide guests along the way. For example, the projected arrow signs in IKEA.
To enhance the experience of this event, the event can have an area to display wax figures of the contestant so that the guests can take pictures with their favourite contestant.

# data[].attributes.body
How does an event measure and evaluate it's success?
It can measure and evaluate it's success by measuring the attendee satisfaction by gathering feedback through surveys or speaking with them and monitoring social media chatter surrounding the event.
Another method is by measuring the monetary outcome of the event such as charities which success can be measured by how much money has been raised for the cause.
A third method would be by measuring the registration numbers.
Finally, it can also be measured by the media and press hits. If publicity is the goal of the event, you can measure your success by measuring the reach across social media platforms GOOD DETAILS
Research on an event on the success rate and how do you determine that.
"Fold a crane for charity" by SongHe Rice in 2005. For every paper crane folded by the public, SongHe will donate a bowl of rice (100g) to charity.
This three day event organised by Shin Min Daily at Suntec City was a huge success as 1,274,808 cranes were collected which exceeded the original target by six times and SongHe donated 127,480 kg of rice to charity. CREATIVE EXAMPLE!