# data[].attributes.body
Media Recommendations:

1. 30 seconds video Ad to be used as In Stream Youtube Ad (about the workshop and how the class look like)

2. 2 Print Ads for local magazines (upcoming workshop)

3. 2 sets of LED Display Screen Advertising to be placed along Federal Highway (upcoming workshop)

4. Social media advertising (Instagram or Facebook)

5. Website mock up (for class registration, merchandise, wedding stationery and online portfolio)

6. Workshop at Uni

7. Canvas Tote bag : print or paint on it ?

8. Postcard (an interactive postcard using QR code or Layar app, ex: watercolour tutorial)

9. Pouches

10. Pencil case

11. Name card

12. Sketch book

13. Calendar

*Pending confirmation with Client on 29th April 2017

# data[].attributes.body
https://goo.gl/forms/7cKim2s2fvqgKifS2

# data[].attributes.body
Video Shoot - Workshop @ NARA Restaurant

Camera | 1 / 2
Tripod | 1 / 2
Video Cam | 1
Clip Mic | 1
Rode Mic | 1

# data[].attributes.body
Reminder
- To add in pictures in the google form
- To add in a question
If there is a watercolour workshop going on in campus, would you be interested to join the session?
- To add in email slot

# data[].attributes.body
Overall questionnaire is good. But please include your clien'ts logo and example of work shop photos in relevant questions.

Add their opinion on the types of medias that your client is using at the moment and what are the medias that they use to get updates from brands.

# data[].attributes.body
We are students from Taylor’s University - School of Communication, currently in our final semester doing advertising. The objective of this survey is to help our advertising team CRAVITY to better understand consumers insights towards watercolouring as a hobby.

PART 1 - DEMOGRAPHIC:

1. Gender:

Male

Female

2. Age:

14 - 19 years old

20 - 24 years old

24 - 28 years old

30 years old and above

3. Occupation:

Students

Fresh Graduate

Full Timer

Part Timer

Freelance

Others (Please specify): ……..

4. Monthly Income/Allowance:

RM 500 - RM 1000

RM 1500 - RM2000

RM 2000 - RM2500

RM 3000 - RM 3500

RM 4000 and above

5. Which is the social media platform that you often use?

Facebook

Instagram

Twitter

Youtube
Snapchat
Others: Specify

6. When are you most active on said social media platform?
8am - 11am
12pm - 3pm
4pm - 6pm
7pm - 9pm
9pm - 12am
Midnight

7. How much time do you spend time on social media?
Less than 2 hours
Less than 5 hours
More than 8 hours

8. Have you tried watercolouring before?

Yes (Go to part 2 of the survey)

No, not interested (Go to part 3 of the survey)

No, but I am interested in learning how to (Go to part 4 of the survey)

PART 2 - EXPERIENCED WATERCOLOURING

1. How did you pick up watercolouring?

Learn from tutorials on youtube

Follow popular watercolour instagram accounts

Self-taught

Go for watercolour workshops

Others (please specify): ……..

2. Have you joined any watercolour workshop before?

Yes

No

3. If yes, which workshop did you attend and how recent?

4. If no, why?

Price too expensive

Location not convenient

Sessions are too long and hard to find time for it

Never heard of watercolour workshops in Malaysia

Other reasons:

5. What’s your purposes of joining a watercolour workshop?
Interested in watercolour
Hobbies
Release stress
To learn new skills
Not applicable for me

6. What are your main priorities to join a watercolour workshop? (Choose 1)
Subject taught
One-to-one learning
Freebies
Conducive environment
Teacher’s qualification
Location
Price

*Proceed to Part 4

PART 3 - WHAT IS WATERCOLOURING TO YOU?

1. To you watercolouring is…. ?
Something hard to learn
Not my passion
Sounds interesting but hard
Only for people who are talented
Nice to see
Expensive hobby

2. Have you heard about weekendiminlove watercolour workshop?

Yes

No

3. Weekendiminlove is a local brand which the owner holds watercolour workshops usually on weekends. Her focus is providing personalize lesson on traditional watercolour painting. This workshop allows people to pick up watercolour painting skills to produce personalized gifts for friends and families.

Now that you have heard of Weekendiminlove, are you interested in finding out more about the brand?

Yes

No

4. If no, why?

*Proceed to part 5

PART 4 - WEEKENDIMINLOVE

1. Have you heard about weekendiminlove watercolour workshop?

Yes

No

Weekendiminlove is a local brand which the owner holds watercolour workshops usually on weekends. Her focus is providing personalize lesson on traditional watercolour painting.
(Workshop photos)

2. Have you ever join watercolour workshop class that organized by weekendiminlove?

Yes

No

3. If yes, how would you rate the quality of the service? (Not compulsory question)

1 - 10

4. How did you know about weekendiminlove?
From friends
From family
Instagram
Facebook
Website
Others
Never heard of it before

5. How much would you spend for a watercolour workshop?
RM 50 - RM 100
RM 100 - RM 150
RM 200 - RM 250
RM 300 and above

6. Would you sign up for a short term package where it would consist of 5 – 6 classes to better understand watercolour painting?

Yes

No

7. Are you willing to join watercolour workshop in the near future?

Yes

No

8. If no, why?

*Proceed to Part 5

PART 5: WATERCOLOUR MERCHANDISE

#Include examples of merchandise that use watercolour design. How do they find them, would they be interested in purchasing these merchandise? (Give them an idea of how the merchandise would look like)

1. What kind of merchandise would you like to see having custom watercolour designs on?
Phone cases
Pouches
Canvas Tote Bag
Notebook
Pencil case
T-shirts
Other suggestions:

2. How frequently do you purchase items online?

1. More than once a month

2. More than twice a month

3. More than five times a month

4. Less than one time

5. Never

3. Which platforms are you most comfortable to use when making online purchases?
Desktop website
Application

4. What do you wish to see in an online webstore? Please select top priority

1. User friendly interface

2. Mobile friendly interface

3. Highlights on promotions

4. Minimalist and beautiful layout of webpage

5. Good visuals

4. E-Payment

5. Watercolour workshop in June (See if they are interested or not)

FINALIZED QUESTIONNAIRE LINK ON THE RIGHT >

# data[].attributes.body
I think you should split the questionnaire into 2 sections, one with experienced wth watercolour and one without.

Therefore question no 8 can be for those who have experienced watercolour workshop before.

I feel that the questionnaire is still loose and all over.
Can also split the questions on their knowledge about watercolour workshop then comes to interest.

Also to include questions about their opinion on the brand and also the competitors. whether they have heard about the brand and if they have heard about the competitors

Show examples of the workshop pictures and ask them if they are keen in joining

Not to forget about merchandises, whether they are keen in purchasing.

can i have the questionnaire structure (with answer options) by end tomorrow? Thanks.

# data[].attributes.body
Gender

Age

Occupation

Monthly Income

1.     What do you do during your leisure time?

2.     Would you be interested in picking up new skills?

3.     Would you consider taking up watercolour?

4.     Have you ever join a watercolour workshop?

5.     If yes, how long the duration for the workshop?

6.     When and where is the watercolour workshop held?

7.     How much would you spend for a watercolour workshop?

8.     What type of brush you use for watercolour?

9.     Have you heard about “weekendiminlove” watercolour workshop?

10. What would you look into when you attend a workshop?

11. Would you sign up for a short term package where it would consist of 5 – 6 classes to better understand watercolour painting?

# data[].attributes.body
To clients

# data[].attributes.body
Experience the taste

Every tub of ice cream has been made with the heart and soul that each taste should fulfil the idea of one’s love for ice cream. That an ice cream should be more than just a desert. That, above all, an ice cream should be absolutely yummy, mouthful and delicious to savour.

# data[].attributes.body
Cravity offers a cosmic multitude of deliverables.

We provide photography, videography and design services for our clients besides offline marketing tools. Photos and videos can be used for social media content on platforms such as Instagram and Facebook. The content produced will support the cluster of marketing agenda and goals of the client. With proper planning and content, engagement with the right audience is highly likely.

Besides that, we also offer design services to elevate the client’s brand value. This includes designs for social media content as well as offline designs that include menus, posters and business cards.

Although men are from Mars and women are from Venus, we’ll launch your brand to whichever planet the client desires.

# data[].attributes.body
Lisa Ameera

# data[].attributes.body
Sarah Ngai

# data[].attributes.body
Alifa Farras

# data[].attributes.body
Amanda Woo

# data[].attributes.body
Executive Producer - Sarah

Captain of this spaceship or also known as the executive producer, Sarah, has incomparable leadership and adaptability. Her willingness to learn has helped launch this team of creative astronauts to a planet of cosmic successes. Sarah navigates this ship with overall decision making and liaising with the client. This humble astronaut finds pleasure in poetry and music on the days she’s not on a space mobile.

Creative Strategist - Amanda

With ankle boots and a bubbly personality as a weapon of choice, Amanda has a sharp eye and immense determination. As the head pilot of the spaceship or otherwise known as the creative strategist, she plans and creates customized tactics to increase the reputation and visibility of the client’s overall image. With the help of her creative astronauts, Amanda not only oversees the work of others but she also plays a big role in creative direction and strategizing engagement. In times of leisure, she is a rockstar supernova in her own class with the ability to express herself through an array of different musical instruments.

Copywriter - Lisa

Literary engineer or creative copywriter, Lisa, expresses her excitement of astronomy through careful composition of words. On her free days, this creative astronaut enjoys diving into the deep sea and delving into marine life to seek inspiration for her otherworldly game of wordplay. Lisa is a determined individual who aims to be a supernova in the world of advertising. Her ability to persuade the emotions of a target audience makes conveying a message to the public an opportunity to shine like a shooting star.

Graphic Designer - Farras

Creative technician of the ship, Farras, has made the image of Cravity twinkle amongst the stars with her role as the graphic designer. All visual narration and content is designed with Farras’ skillful hands and quirky taste. With an eye for visual aesthetics and a passion for seeking creative knowledge, Farras’ weapon of choice is Adobe Photoshop and Lightroom. In her free time, this creative astronaut seeks enjoyment in roaming foreign land on planet Earth.

# data[].attributes.body
Derived from the word gravity, Cravity represents crafting creations creatively.

At Cravity, the fuel that keeps our rocket ship going is the drive to help business owners take their products and services to a level that is otherworldly. We believe in the gravitational weight that great content can have on a growing business. We craft unique solutions and advertising strategies through time and space in order to give a brand the recognition it deserves. We see ourselves as creative astronauts that have the ability to launch your business to outerspace.

When the stars align, your brand will be out of this world with the help of the creative specialists here at Cravity.

# data[].attributes.body
- Fatbaby ice cream
- Eat Clean KL
- Weekendiminlove

# data[].attributes.body
- Facebook, Instagram and website photo is not eye-catching
- Low number of people who know about FatBaby ice cream
- Their sticker on the packaging is too simple and not interesting
- Youtube Video very badly produced

# data[].attributes.body
- Creative Strategiest: Amanda Woo

- Executive Producer: Sarah Ngai

- Copywriter: Nur - Lisa Ameera

- Graphic Designer: Alifa Farras

# data[].attributes.body
- Bunting (week 11)
- Signage Design (week 11- A3)
- Event Booklet (week 12)