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Big Data, Big Opportunities for Marketing

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http://ibm.co/16MDdZR Big Data & Analytics is enabling companies to deliver the right message, to the right person, at the right time, for the right price. Leading marketers are using this advantage to deliver greater value and relevance to their customers. Learn how in this video from IBM.

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What Exactly Is Big Data and Why Should You Care? | Forbes

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The 21st century was filled with a big spike in the amount of data created every minute

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The top ten big data analytics at the moment are:

1. Paxata

2. Qubole

3. Gainsight

4. InsightSquared

5. Trifacta

6. Kyvos Insights

7. SiSense

8. ThoughtSpot

9. Google and

10. Looker

From best to worst

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Extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions.