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Examining TikTok's algorithm that seemingly makes it difficult for Black influencers to receive recognition for their original work, which is often popularized by white influencers who have become "TikTok famous", because of their physical features which are favored by the complex and mysterious 'For You' page algorithm.

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This hashtag was created by TikTok user @fuxkma.tt to highlight the 'For You' page's discriminatory nature. In his first video, using this hashtag, he brings attention to how the creator of the "Savage" dance is all the way at the bottom of the sound page; there are dozens of white girls, who copied her video, who are shown before her.

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TikTok's Lack of Transparency is Driving Users Away

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TikTok's Lack of Transparency is Driving Users Away

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TikTok has not released any formal statements, regarding their 'For You' page algorithm. They have let users, blogs, and credible news outlets communicate their own assumptions regarding the lack of diversity on this page. There are many "conspiracies" revolving this issue, yet TikTok has not denied or confirmed any of them.

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A popular trend floating around the universe of TikTok, is white males, expressing their desire to pursue black girls. Many feel as if these viral videos are disingenuous and they are using images of black girls to gain a larger following; the guys are receiving the views, likes, follows but not the girls they are gushing over.

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It is not uncommon for people to impersonate stereotypical traits of other cultures, yet TikTok's white influencers are continuing to benefit from appropriating black culture.

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People are Turning to Social Media as a Source of Income, Amid the COVID-19 Pandemic

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People are Turning to Social Media as a Source of Income, Amid the COVID-19 Pandemic

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Many black influencers are being deprived of life-changing opportunities because they are not recognized for being creators of viral movements, such as the "Renegade", "Savage", and "Out West".TikTok is essentially messing with these young, influencers potential sources of income.

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Content That Uplifts the Black Community is Intentionally Being Taken Down

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Content That Uplifts the Black Community is Intentionally Being Taken Down

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Many TikTok users have brought awareness to the platform's flawed system in funneling out "inappropriate" content. A video of a young, black girl uplifting her community and sharing the message that black is beautiful, was taken down for violating community guidelines. The video did not contain nudity, inappropriate language or violence.

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Charli D'Amelio and Addison Rae are two of the most followed verified users on TikTok. They are both young influencers who are most known for their viral dance videos. Their rise to fame should be credited to the numerous black influencers who created the dance challenges that made them famous.

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TikTok’s moderators were instructed to exclude videos from the 'For You' page if users had abnormal body shapes, were too chubby, obese or too thin, or who had "ugly" facial features or deformities. When the audience considers what is "attractive", according to society's contemporary understanding of beauty, they tend to think of fit, "natural", white influencers.

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Users are Very Much Aware of the Lack of Diversity on TikTok

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Users are Very Much Aware of the Lack of Diversity on TikTok

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TikTok is not ethically obligated or able to feature EVERY influencer on the 'For You' page but many are aware that the platform's effort to simply satisfy their concern regarding diverse content, is extremely lack luster. Influencer Mackenzie Gutierrez notes that she is not the "most diverse", but has still challenged TikTok's shortcomings when trying to promote diverse content.

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Black Influencers Struggle to be Featured on the 'For You' Page

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Black Influencers Struggle to be Featured on the 'For You' Page

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It is difficult enough to be featured on the 'For You' page, seeing as the app has over 6 million users in the U.S. alone, now imagine being a person of color. TikTok has made it extremely difficult for black influencers to make it onto the this page. Many black, young girls have created viral dances but do not get featured, while other white girls have; doing the same dance that they created.

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Many users try to "hack" TikTok's algorithm by posting the same video with various aesthetic values, such as changing the color of their shirt or making a video with their mom versus their dad. While conducting a similar experiment, Marc Faddoul discovered that TikTok was recommending the same physical forms; blonde, white girls were consistently at the forefront of his feed.

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Jalaiah Finally Receives Recognition for the "Renegade" 

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Jalaiah Finally Receives Recognition for the "Renegade" 

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Jalaiah Hormon was robbed of many opportunities despite being the original creator of the popular "Renegade" dance. Credit was given to Charli D'Amelio,  who simply popularized the dance because of her large following. This was just the beginning of a constant struggle for black influencers to get credited for their work.