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In conclusion our audience feedback was very helpful as it enabled us to see throughout the creation of our products what needed to be improved an what we had done right. While also enabling us to cater to our audience through our codes and conventions just like what you do when creating actual media product. This feedback was very helpful for our music video as it helped us constantly improve it throughout the creation process and see what parts need to be taken out or kept in.

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Social media feedback was very helpful for our music video as it enabled to people to highlight to what people thought was good and bad about our ad. Overall our feedback for our magazine advert was very positive but our adieince did highlight somethings we could improve. For example with the colouring in the background people felt that the flask and hand needed to be brighter as it looked a bit dark and did not stand out enough. This was quickly adjusted. Overall our audience thought our magazine ad was creative and worked really well. They really liked the idea of the colour explosions and the fonts used.

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Our audience feedback was very helpful in helping us create our digipack and pointing the least creative aspects of our digipack or sections that just didn't work. For example it was brought to our attention thanks our feedback that the inside right did not fit with the rest of the digipack. They felt it was too out of place. It did not work with the theme we had for our digipack which was remedy. We changed to make sure it fit this theme and worked better with the rest of the digipack. To do this we changed from it geometric shape to just a green colour explosion as this was something we had throughout the digipack and therefore for with the eldest of the digipack and overall looked better.

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This was very helpful as the audience could tell what they thought of our creativity while also pointing out parts that they felt where not very creative. They could also tell us how we could improve this in our video and suggest possible ideas. We got lots of feedback which was good as it meant we could make plenty of changes to our video if needed and we can see what the most common feedback points are and work on them. Therefore we could work on matching these expectations.

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We use multiple social media sites to get feedback from our target audience. This was helpful as this enables us to get feedback from people we could not directly communicate with. It also made sure that the opinions that we got where unbiased. Lookingthat the feedback we got it enabled us to adjust our music video according to our feedback. From looking at our feedback we found people really liked our conceptual editing so we added more of this throughout our video.

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From looking at the views on our channel we can see that a majority of people watching are from the UK and most of them seem to be watching from mobile devices. This indicates that we are reaching the correct audience as people that use their mobile devices the most tend to be around the 17-21 age range.

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This was one of our most useful tools in our planning process as it gave our target audience a easy to show us what they liked and what they expected from our music video. We got them to answer multiple questions based on our music to help our find out more about their expectations. Looking at the results from our questionare we could see that a majority of our target audience expected there to be some form of narrative with elements from other music video genres such as concept or peformance. This helped us figure out just how we should adapt our music video to fit the expectations of our audience while also looking at ways to challenge them.

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We used our pitch feedback to help us further develop our ideas.This as particularly helpful as we the people we pitched this to where all members of our target audience so this helped us further gauge their expectations.  We developed our ideas by looking out our feedback and looked at ways we could implement them into our music video and make our video better. For example in our pitch feedback they suggested us using a wider variation in clothing as they felt it was a bit too basic so we added more colourful clothing.

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We interviewed audience members throughout the making of our music video to help us improve our music video further and further. We specifically got them to give us feedback on editing/cinematography techniques and mise-en-scene. We changed multiple sections of our music video to fit with our audience expectations and elaborated on things our audience liked. For example the members that we interviewed said they liked the use of editing techniques and that they where very creative so we refined these and elaborated on them by adding more interesting editing techniques without overloading our music video. We also improved sections  for example one issue our audience brought up is that we didn't have enough locations in our music video and that they looked bit too samey.  So we added multiple new locations to our music video based on this feedback.

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We used wordle to help us deconstruct the lyrics to our music video so that we could see what the key themes where and decide which of those themed we would elaborate on in our music video and then transfer to our digipack and magazine ad. This was especially useful when it came to our ancillary products as it helped us determine a title for our digipack which was remedy. Remedy was a key word that showed up a lot in the song so we thought it would be perfect for the title of our digipack. We also used this as a key theme for the imagery of the digipack as we made sure all of our imagery linked to the idea of remedy. We did this with the idea of chemical flasks and lab coats. and each member holding these flasks.  This aspect of our research was very helpful for our music video also as it helped us decided what themes we wanted to focus on in our music video.

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For our digipack and magazine ad we did multiple sketches to help us get some ideas of what we wanted to do for the final product. We each did a sketch each for both product and together sat down and discussed what we liked about each design and decided on which parts we wanted in the final product. We then posted our final idea out on social media and got feedback from our target audience on our products. The feedback was very useful as it helped us see what our audience wanted. Our feedback overall wa said very positive and people thought our ideas where very creative which meant we was on the right path. We also did sketches for the storyboard of our music video. We then put these in a animatic and timed it to the music to see how well it fit. This was very helpful a short it helped us see if we needed to adjust parts of our storyboard to make it work with the music or if it was worth keeping. We then made sure to get feedback on our animatic and this was helpful as it helped see what scenes we should keep or get rid and what scenes our audience liked most.

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We used Vlogs to help us get ideas together for what we would put in our music video and so that we could show them to people in our target audience. This enabled us to get some feedback on our music video throughout the construction process enabling us to constantly improve our music video. This also helped us determine what our audience would expect from a indie rock music video. We included details on a variety of topics relating to our music such as cinematography, location, mise-en-scene, actors, editing techniques, shot types and etc. After showing this to members of our target audience we sued this feedback to determine what we would include in our music video and how we should adapt our music video based on the audiences expectations.

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Our target audience was mainly white males aged around 17-21. We decided to aim our video towards this audience as we felt that the nature of the song fit with people around this age. Also people who listen to indie rock tend to be around this age. We found this out by doing lots of research before making our products through surveys and looking at other industry made music videos. Media products need target audiences because it determines where there product will be the most successful and helps the creators of the product to know how they can cater to that audience to maximise the successfulness of their product.