# data[].attributes.headline
What would a fan of music videos from this genre expect to see in the video?

# data[].attributes.subject
What would a fan of music videos from this genre expect to see in the video?

# data[].attributes.body
Money

Flashy bottles, chains, clothes

Weapons

Drugs

Girls - well dressed, sexualised, money orientated (boujee)

Young boys - rough, expensive taste, drugs and money motivated

Dirty/drug money

Studio sessions

'The Hood' / Housing estates

# data[].attributes.body
There was not a specific website for the artist of the song we're using for our music video, however there was a website for the producers - Link Up TV. Link Up TV music fans usually like to see similar locations to where they may live or hang around in as it can add to the authenticity of the artists culture and where they have come from. The audiences also like to see what the artist has (money, alcohol, drugs, girls) as it adds to their hunger to have the lifestyle the artist does.

# data[].attributes.body
After seeing the YouGov profile for a similar artist, we've been able to recognize that our audience may range to higher ages than we expected. This will benefit our video as we can use conventions from other videos and artists to add to our video and appeal to the audiences.

# data[].attributes.body
Many of the artists we tried to find profiles for such didn't have profiles as they are quite low-key, unknown small-time artists. However, Giggs came up with a profile so we could see any similarities in the types of audiences who enjoy listening to him.

# data[].attributes.body
Males

13-26

Low income level

Unemployed

Education

School/College drop out

Race

Black, Mixed

Location

London housing estates

High rise flats

# data[].attributes.body
Personality traits, values, attitudes, interests, and lifestyles of consumers from 'D and E' sector.

# data[].attributes.body
Our music video fans will most commonly fall into the Struggler, Mainstreamer and Reformer categories.
Due to the young ages of our audience they are quite free and with little problems in life. The themes of drugs and money in the music lyrics and videos may guide them to make money through illegal means and allow them to maintain freedom from employment.

# data[].attributes.body
Struggler

Young people from poor families and areas

Consume junk food, wear trainers and tracksuits

Mainstreamer

The same as people of their age in the same area

Follow the people they see around them

Reformer

Unrestricted (unless they have trouble with the law)

Personal growth - want to work for themselves