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Then:
Starbucks has long been a go to forcoffee drinkers

Now:
McDonald's making a move with McCafe

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The company specializing in coffee (Starbucks) is performing poorly against a company that is just starting to take it serious.

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McDs is the leading seller of coffee in America. http://bit.ly/2y3xhkA

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McDs is the leading seller of coffee in America. http://bit.ly/2y3xhkA

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Starbucks is “Strong, but burnt and bitter," in a coffee taste test run by Consumer Reports magazine.

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Starbucks is “Strong, but burnt and bitter," in a coffee taste test run by Consumer Reports magazine.

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At McDonald's, large hot or iced coffee cost just $1 - half the price of Starbucks brewed. McCafe lattes are $2 cheaper ($2.79 for medium vs. $4.70 at Starbucks).

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At McDonald's, large hot or iced coffee cost just $1 - half the price of Starbucks brewed. McCafe lattes are $2 cheaper ($2.79 for medium vs. $4.70 at Starbucks).

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More drive-through locations at McDs. SBUX lines are long. 

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More drive-through locations at McDs. SBUX lines are long. 

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Indoor Kiosks are eye-catching and contrast to SBUX lines

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McDonald's holds the upper hand on Starbucks because they offer better breakfast options.
"How is Starbucks responding to McDonald's sudden pressure on the coffee front? By ramping up its new breakfast offerings, of course."
(The Motley Fool,

Why McDonald's Is Taking On Starbucks Over Coffee)

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The name "McCafe" is enticing and sounds foreign/exquisite. First option on website is the French iced coffee. 

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The name "McCafe" is enticing and sounds foreign/exquisite. First option on website is the French iced coffee. 

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McCafe is refillable (free refills with a restaurant purchase)

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McCafe is refillable (free refills with a restaurant purchase)

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McDonald's lowered its coffee temp to be easier to drink with meals

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McDonald's lowered its coffee temp to be easier to drink with meals

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Starbucks does not have the full menu that McD's does

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Starbucks does not have the full menu that McD's does

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"There's nothing average about the Joe at McDonald's. The Golden Arches beat out java giants Starbucks and Dunkin' Donuts, along with Burger," noted, The Seattle Times (Seattle: Home to Starbucks).