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Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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these advertisements are designed to show the public and their viewers that there is a solution to a problem that they might have or currently have for instance in the video below we can see that the AA advert has been created to show you that there is a solution when it comes to your car breaking down whilst you are on your travels somewhere.

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advertisements for fear and concern and made to make you think and create concern about things.

the advert i chose for this is a anti smoking advert as this advert has been created to create fear and concern on the viewer by showing them what happens when you smoke by showing the cigarette mutating and saying that this is what goes inside your body and how it is bad for you.

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Graphic anti-smoking advert released in UK

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overt messages is when a message which an advert is trying to get across is in your face and isn't hidden for instance in the advert below you can see that they are trying to advertise 'go compare' we can see this how the character constantly repeats himself and says go compare numerous times through out the advertisement.

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ofcom is the company which regulates anything that is aired on tv for instance advertisements. they have the rights to remove an advertisement if it doesn't meet the terms and conditions that are set.

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Audience measurement. ... Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites.

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Face-to-Face Interview. Face-to-face interview is a data collection method when the interviewer directly communicates with the respondent in accordance with the prepared questionnaire. ... Face-to-face standardised / semi-standardised interviewis a quantitative research tool.

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Interviews and focus groups are the most common methods of data collection used in qualitative healthcare research. Interviews can be used to explore the views, experiences, beliefs and motivations of individual participants

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A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet. Like the rack rate at a hotel, this is generally the maximum price that one may pay

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the advert which is show below has multiple types of shots and camera angles,
but it shows how what it is like during being in the war and how everything has a purpose whilst you're over there.
the music which is played also throughout the trailer there is a dramatic feel to add to the moving image.
this type of advertisement is good as it gets the audience wanting more and is very convincing and persuading

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рекламное агентство

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креативная экономика

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телевизионная реклама

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The Ukrainian Ground Forces make 145,000 people. These are the most numerous troops of our country. They account the greatest number of Heroes of Ukraine. This is our infantry, army bone, its basis.

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this type of advert is usually used to inform the viewer of a product or business, however in this case the director of the advert have used this type of advertisement in a humorous way, this type of advert drags the viewers attention and gets them into the advert.
companies use this type of advert as its very catchy and is something that will stick in your head for a while, they also create this type of advert due to people who find it funny will show family, friends etc.
the director has also used the thought of costa being a coffee company and has used the coffee beans to burry the people also they have taken the colour way of the company and have interpreted it in the advertisement.

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New Costa advert featuring 85 baristas singing I Was Made For Loving You by Kiss. Go to Facebook or the App Store to sing your version and appear in the TV ad.

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the advert below uses the 3 little pigs and the bad wolf story but has a twist, by making the 3 little pigs the bad people and the wolf as innocent.
you can see that editing and animation has been used to show the characters as it isn't people inside of costumes.
the creator has also used real life events to advertise the product and has used these types of events to create an atmosphere which draws the viewer in.

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Cannes Lion Award-Winning "Three Little Pigs advert"

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animation advertisements can be used in many different ways however in this case it has been used to advertise sainsburys.
they have taken an everyday event and have attempted to create a humorous advert by taking everyday life problems and put them all in one advert. however when it comes to creating an animated advert there is a lot more you can do when it comes to the visuals due to the fact you are not using actual people, for instance in the advert you see the main character of the advert create duplicates of him self but as toys or ornaments. they have also taken the thought of christmas and they have made the surroundings layered with snow as when people think of christmas they link christmas with winter and snow and the north pole.

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The Greatest Gift | Sainsbury's Ad | Christmas 2016

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standalone adverts like this one are usually used to inform and educate the viewer on something for instance in the advert they are talking about Alzheimer's and how anyone could have it, they have also used the environment around them to create more of a deep feel to it. the director has used this type of advert to grab the attention of the viewer which makes them think twice about the advert.

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Time to forget - Alzheimer's Society TV advert 2017, 90s

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Forget about everything that keeps us apart because dementia doesn't care. It's set to be the UK's biggest killer and too many are facing the disease alone. But together, we can improve care, offer help and understanding and urgently find a cure, if we stand united against dementia.

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the company specrsavers have used the same style in which AXE a popular deodorant brand do in their advertisements, this type of advert is used to convince the viewer that they are watching a particular advert when however they are advertising something different, this grabs the attention of the viewer makes them remember advert. this type of advert can be used in a humorous way aswell as shown in the advert linked.

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The Specs Effect (a Lynx/Axe Parody) | Specsavers UK & ROI Television Advert

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dramatic adverts are designed and laid out to leave an impact on the viewer in many ways. usually a dramatic advert will make you think twice about things however the main reason dramatic adverts are made is to make the viewer feel as though they are on the edge of their seat completely oblivious to what is about to happen next. from the advert below we can see the audience are made to think how they would be in the characters shoes and how they would react and are left wondering what will happen until the very last moment. the subtle music and effects they use through out the advert makes the advertisement more dramatic and effective.

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THINK! Drug Drive: More reason to be paranoid

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Our THINK! Drug Drive advert warns people who drive under the influence of drugs that they're now more likely to be caught and convicted. Following a change to drug drive legislation in March 2015, the police can now test for drug use by the side of the road using a drug swab.

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cadburys have a hidden message through out all their advertisements and in the one below we can see that each person is wearing different coloured suits which the coloured suits represents the different types of cadburys bars which they have. also cadburys are always linked with the colour purple and this signifies royalty and the best so when cadburys use purple they are trying to say that they are the best.

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Yes Sir, I WILL boogie in the Office - New Cadbury Dairy Milk TV advert

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M2 – You have successfully originated and developed an imaginative idea for a television advertisement, with only occasional assistance.

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advertisements are used to sell products however some advertisements don't leave an impact on the viewer so companies will sometimes include humour within their advert in a way so that the viewer will laugh and then will remember that advert for the humorous part and hopefully for the company they will show other people the advert because of that one part and in which it should hopefully repeat again. in the advert below we can see from the title it is a Hyundai advert and they've used humour in this advert by using Kevin hart and showing him as an over protective father and showing him following his daughter everywhere on her first date for instance in one of the scenes you can see he follows her on a helicopter.
the fact the advert didn't focus on the car in this advert and has a funny story instead makes it a advert people remember and show to others.

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The Broadcasters' Audience Research Board(BARB) is the organisation that compiles audiencemeasurement and television ratings in the United Kingdom. ... Participating viewers have a box on top of their TV sets which tracks the programmes they watch.

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M3 -  You have produced an imaginative television advertisement to a good technical standard, with only occasional assistance.

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A questionnaire is a research instrument consisting of a series of questions (or other types of prompts) for the purpose of gathering information from respondents.

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M1 – You have successfully explained the structure and techniques of television advertising with detailed illustrative examples and have general good use of subject terminology.

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P4 – You have commented appropriately on your television advertisement production work with some use of correct subject terminology.