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This features shows pictures associated with the different eras of Del Rey's work. The gallery also makes use of multi-media, by Lana using the media platform 'Instagram' as a way to further promote herself and advertise tour dates etc.

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Lana's development as an artist has been shown through the development of her album conventions. The album name 'Lust for Life', is the binary opposite of her first work 'Born to Die', which shows a change of the artist's outlook. This makes long term fans feel as though the artist has gone through a 'journey' with her, by witnessing the artist look happier, experiment with a new house style, and the inclusion of features in her songs.

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The toll bar seamlessly moves you down to a specific point of interest on the website and also has direct external links: to her 'merch store' website, and her Spotify page. This is useful for a pre-existing fan, as they might want to further support the artist opposed to new fans who are interested what her work is.

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When entering the site you are greeted by a type of 'notification' announcing  new music. This allows you to directly listen to it , or continue to enter the site. This helps new fans easily access Lana's work.

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When you enter the website, Lana's lead single 'Lust for Life' plays in the background. As the song was played on the radio, it helps first time fans instantly recognize the artist through her work.

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An example of cross media convergence. The artist sells merchandise to further promote herself, and builds on her 'star image' by strengthening her vintage clothing styling convention.

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The section 'Live' lists the dates Lana will be performing live - it is current, and is ordered logically by the date. The feature avoids being too text heavy, by using a 'more' button to reduce the text on the page of initial listings.

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The website follows the same house style of her latest album 'Lust for Life'. The same serif font has been used for the text on the website and the blue and red colour scheme has also been reinforced. This suggests a new vintage approach to her branding.

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In the music section of the website, the album covers appear of all her work.