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Do:
1. Task 5 (010)
2. Task 6 (011)
3. Task 6 (3)

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Do:
1. Task 1 (029)
2. Task 3 (2) (031)- identify the perspective and writer's stance in the paragraph.

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1. Task 3 (105) - 1, 2, 3, 4.
2. Task 6 (108) - 1, 2, 5

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1. Task 4 - 2, 3 and identify the perspectives and writer's in the text
2. Task 5 - 1, 2 and identify the perspectives discussed in the text.

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State at least 3 perspectives for your term paper based on the reading materials chosen earlier and upload your work on this padlet.

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Azmira and Zainab

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Fauziyyah and Umairah

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Demand for beauty by society

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kesavan and faiz

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Sahrul & Najib

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How did YouTube Affects Popular Culture

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LOCAL BEAUTY PRODUCTS ARE ACCEPTABLE AMONG MALAYSIAN

Women today are persistently being reminded of what is considered beautiful. There are many of adverts that promote this elusive, beautiful image for adult females of all ages, shapes, and sizes. Women and beauty are one of a common combination and it is a natural tendency for every woman to look beautiful. Yet, not every person is lucky to be born as a stunner. However, with the production of beauty products somehow give some advantages and help them to look beautiful. Some women who lacks self-attraction and confident tend to choose and use makeup or other cosmetics to look beautiful, confident and be malleable in real life. Ann (2012) defined that consumers are allowed to favourably alter their appearance with makeup and not simply for achieving facial attractiveness through cosmetic, but also can increase someone’s confidence. From the statement, it is significantly shows that beauty products are highly the demanded among the women to overcome public self-consciousness. This phenomenon also happened in Malaysia, especially among the women. Along with that, the demand for the local beauty products also increasing by years. But, before this as compared to the past three years, local beauty products were not really acceptable among the Malaysian. We believed that it was due to little promotion of these beauty products on media compared to nowadays. For example, with a new high technology smartphone, people can easily promote their products anytime and anywhere and this may causes the increase in the market of local beauty products. Hence, by time to time, people become more and more accept the availability of the local beauty products in the market. So, in this paper, we will discuss more details about the factors of acceptance of local beauty products among the Malaysian which include market strategies, contents in the product and the manufacturing processes of the local beauty products.

First of all, a great and efficient market strategies are the first point to set out and can literally explain why the local beauty products are acceptable among our Malaysian. It is simply because of their prominent promotion through online platform and the industry have set a wide range of their target markets. From the perspective of their promotion, the beauty industry have made a fully-used of social media platform such as Facebook, Twitter, lnstagram and Youtube to promote about their products. For example, this can be seen clearly where mostly of the company in the beauty industry have their own lnstagram account to make it more customer friendly. Rodrigues (2015) said that he had seen a spike in brands integrating daily social media posts into their day-to-day marketing as it is a more effective way to promote the products than the traditional ways. Hence, rejecting social media platform in the beauty industry is one of the biggest mistakes a brand could make. This is because, in the recent digital and electronic revolution era, the way of people accessing the information today is different from before. They can access it anytime and anywhere as they wish. So, using social media is a great way to introduce products to the world. According to Posavac (2016), social media platforms have widened the marketplace for the beauty and fashion space. Seeing that potential, today, every company in the beauty industry has a Facebook account to make it more favourable and suit with the social-media-savvy lifestyle of consumers. Besides that, a more recent phenomenon that has become a newly trend in our local beauty industry is, company organizing a sponsorship program as one of their marketing strategies. For instance, they sponsored a TV shows, films or football team to catch the consumers’ attention and consequently can effectively promote their products. This way of strategy gives a win-win situation to the both side respectively. In case of funding a TV shows, the production crews do not have to worry about their production budget as it is cleared under the company responsible and as a return, the company itself get a slot or can advertise their products during the break of the show and some even can get a slot in the show. For example, Datuk Seri Dr Hasmiza Othman, popular as Dato’ Vida, the owner of Vida’s Beauty company, is a well-known businesswoman that have sponsored many reality show such as Anugerah Juara Lagu (AJL), Mentor and recently, Gegar Vaganza 3. Apart from that, she also has sponsored Kelantan football team for two seasons. Zaidee (2013), an expert in advertising industry said that her bold move would give a very significant impact to her brands as many controversies would crop up and many people will start talking about it. Consequently, it is a free advertising, and any publicity is a good publicity. Moving on to the target market, local beauty companies mainly targeting their potential consumers from the dominating groups which are from low and middle income. In our local beauty industry, the products prices are considered relatively low in the market contrary to the prices of the international products. Owing to these affordable prices offered, our local beauty company managed to attract more local people to buy their products and the benefits were alike the international products but with in a cheaper price. For example, old folks are lured with an affordable healthy juice drinks such as Pamoga and women are lured with cheap cosmetics and whitening drinks. So, with the two intense market strategies encountered, it does makes sense why our local beauty products are acceptable among the Malaysian.

Moving on to the second point why local beauty products are acceptable among the Malaysian, majority of these local products are made from a natural or organic ingredients. Basically, in the beauty industry, there are two types of beauty products which are produced either chemically or organically. So, there are variety of choices of beauty products for locals to choose that suit their conditions. But, not only considering their consciousness to look beautiful, they also concerned about their health and safety while using these beauty products as not all consumers are able to use chemical beauty products even though they contains ingredients that can give of advantages. One of the common benefits of using chemical product is they can give effects and results on consumers in a short time range. However, in some cases, those chemical beauty products can react with the human body in such a harmful ways. So, choosing a natural beauty products are the safest way for the Malaysian to retain their youthful  without compromising their health. Hee and Jae (2011) states the behaviour of consumers toward beauty care products. There are some factors why consumers most preferred to use organic products compared to chemical products. They explained that consumers with high health consciousness will consider a products that is safe to apply on their skin and body. Organic products such as Aloe Vera, Argan Oil, Kacip Fatimah are known as promoting a good health lifestyle, without use of any pesticides or synthetic chemical and animal testing. So, with these organic ingredients blended into the local beauty products, it is not surprising why local beauty products are acceptable among Malaysian. Besides that, issue that relates to halal products is not something new that explains why the local beauty products are well accepted among Malaysian. Since Malaysia is an Islamic country, halal positioning or status is used strictly in any foods and products among Muslim. Mostly nowadays, Muslim consumers are very particular with the type of ingredients used in a beauty product. Norlida (2014) states that the Muslim consumers today prefer halal endorsed products, and are choosing to drop money on lifestyle products that come across their spiritual and cultural demands. Norlida (2014) also describes that cleanliness and hygiene are closed related to halal beauty products. Moreover, the awareness of consumers toward health-related issues has increased, mostly consumers started to concern of informative labelling and belief in right information toward beauty care products. So from that, we know how important it is for halal certification nowadays in beauty products marketing. It is not easy to change the perception of an individual who has normally use any brand personal cares especially the popular brands such as Amway, Secret Garden, Nutrimetics, and etc. The Halal cosmetics and personal care products are getting high promotion activities especially in Malaysia where many programs are being carried out to promote Halal industries. We surmise that, the increasing awareness of Muslim customers on their religious obligations is creating an impressive demand for halal beauty products. Therefore, we can strongly believe that the types and the status of the ingredients are important roles in beauty products to ensure consumers are healthy, beautiful and safe. And luckily, our local beauty industry are fulfilled those two major requirements and consequently, their products are acceptable among the Malaysian.

In any beauty industry in the world, of course not all their local beauty products are manufactured locally. Some of the companies imported raw materials from the foreign countries and process them locally. Recently, tons of different brands beauty products are produced and for some of them, the consumers do not know the exactly composition and ingredients of the products. The composition and ingredients are focused on where the raw materials of the product are obtained and how they are manufactured in product. Same goes to Malaysia, where most of the local companies use imported raw materials in their beauty products, manufactured them locally and branded them differently. However, these suppliers of raw material who provide bulk ingredients to beauty product manufacturers often ask how Food and Drug Administration (FDA) regulations apply to them. It is because although the basic requirements for safety and labelling are generally the same, there are some differences in the contents of the product. The reasons why these kind of local beauty products are accepted among Malaysian are because most of local beauty products are sampled, examined and proved by the Health Ministry of Malaysia.

All cosmetics and beauty care products must comply with the same laws and regulations that apply to those produce domestically. Jarvis (2006) explained that imported raw material especially from US must get approval from FDA and they must be safe for consumers under labelled or customary conditions of use, and they must be properly labelled. Finns or individuals who manufacture or market cosmetics are responsible for assuring that their products are in compliance with Malaysia law. However, there is still some of individual or community who still do not follow the regulation of production of care products. Imported raw materials without any approval from the Health Ministry of Malaysia might be harmful for consumers. But, since mostly of beauty products are certified as a safe product by the authorities and have a quality contents even though there are small portion of imported raw materials in the products and these local beauty products are available in the market in a much cheaper price compare to international products, this could be the reason why local beauty products are acceptable among Malaysian.

According to the US Commercial Service Hong Kong (2014), it is reported that the market demand of beauty products in Malaysia are showing an improvement pattern of sale from year to year. It is also stated that the most demanded beauty products from the consumers are from the whitening-type and brightening-type products. However, these whitening products can only be well functioning if and only if the ingredients of the beauty products are from the chemical source. Specifically, it is a mercury element and what is mercury? Mercury is a chemical element that are widely used in whitening beauty products. Although mercury are said to be dangerous but yes, it can be used in the beauty products, based on certain condition; the amount of mercury used are restricted to the permitted amount only. If it is more than the permitted amount, it can cause potential harm to people especially when direct-contacted with the skin. When the derma exposure happens, it may cause burn and itchy to the skin. Is it a wise decision to have these chemical element in our local beauty products that for sure can cause harm to the consumers? surprisingly, about a year ago, Malaysian were being shocked with a bad news regarding to the consumers that were having bad side-effects which are burning and itchy on the skin after using local beauty products that belongs to the company of a famous beauty entrepreneur, Dato’ Vida. In that case, Vida’s beauty own products, specifically Qu Puteh; a whitening-type product, were suspected to have overdose of mercury element. Personally, this incident should not happen because the one who had to bear the negative side effects and consequences is the consumer. Choosing and using local beauty products instead of international brands, local consumers are expecting to use a safe products and believes that it will not give a potential harmful side effects to them. With the unwanted things that happened to the consumers, in what way the local beauty industry expect to do in order to make their industry sturdier and their products are being acceptable without the support and reliance from the consumers?

Generally, all the issues and cases occurred about the local beauty products hazardousness consequently effects the reliance of the consumers towards the local beauty products as well as it has inflicted uneasy feeling among the Malaysian to use the local beauty products. Malaysian start to have doubt in using local beauty products as they were compromising with their own health and safety. In this case, we have set out a point with regard to the National Pharmaceutical Control Bureau (NPCB) roles to deny the argument stated above. In Malaysia beauty industry, we have a guideline prepared by the Cosmetic Technical Working Group (CTWG), specifically consist of the National Pharmaceutical Control Bureau (NPCB) and representatives from the beauty industry. This guideline was prepared in order to implement an efficient regulatory control system without compromising consumer safety by strictly following the requirements from the Asian Cosmetic Directive. Ensuring safety, quality and claimed benefits of beauty products are the fundamental principles of beauty products control. So, there’s no way we can doubt our local beauty products. From the product notification until the labelling requirements and post-market surveillance, all the process involved must be refers to NPCB first and NPCB must be accessible to all the information, certificates and data about the local beauty products. Hence, for sure the local beauty products that are available in local market are safe to use by the consumers. At the first stage for a beauty product to be available in the market, the products must be notified to the Director of Pharmaceutical Services (DPS) through NPCB prior to manufacture or sale. This notification process will allow the NPCB to gather adequate information on the beauty products that are placed in the local market and fail to notify them, the company may face with legal actions. The consumers also should not worry about the safety of the ingredients because local beauty products must undergo two special inspections; test-market sampling or aesthetic studies and in house evaluation before it can be marketed. And not to forget, it also manufactured accordance to the Cosmetic Good Manufacturing Practise (GMP) guidelines. By means here, Malaysian do not have to worry to use local beauty products as NPCB plays a crucial role to authorize and make sure the local beauty products are safe to use by the consumers.

As a conclusion to this topic, local beauty products have its own factors that
makes why it is acceptable among the Malaysian. A great market strategy, safe contents and reliable manufacturing process are the three crucial role to support why the local beauty products are acceptable among the locals. Although there are some uneasy issues occurred regards to the products, it still cannot significantly doubt about the local products safeness. In the meanwhile, our local beauty industry has their own special guidelines to follow prior to market their products. So, it does make sense to answer why the local beauty products are acceptable among the Malaysian in the future, Malaysia are hope to be one of the country that have a solid beauty industry with their own national wide brands.

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aldo and ridho