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I feel the strong melancholic meaning behind my music video song 'Regret' is conveyed visually through the design of my digipak. When choosing track names to put on my back cover of 'Altered Visions' I wanted to convey similar feelings and emotions of 'Regret' in order to create a ongoing melancholic theme through the music content. In the main image of the digipak my actress presents similar distressed behaviour as in the music video including hands on her face and head in anger and sorrow. The use of dark colours such as black and navy blue are used in both my music video through use of dark location where I shot both the footage and photographs for both products.
I have followed the key conventions of a digipak making the end product look realistic and legitimate showing a lot of effort has been put into the production which I feel audiences will appreciate when contemplating purchasing.

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Both my digipak and advert follow a similar rigid style and structure forming a resemblance between the two products. Despite the photographs being different they feature the same model expressing similar facial expressions of pain, temptation, moodiness and seriousness all conveying the same mood and atmosphere. Both of the main images are abstract as I have either physically or digitally manipulated them to  appear more quirky and visually appealing to an indie audience. The same electronic font style is used revealing teasers to the sound of the music and the format of the genre. On the poster I have included the statements 'debut album out now' and 'includes hit single regret' which are both forms of advertisement slogan, tempting the audience. The poster unveils information about the digipak such as release date, its contents, appearance, how to find out more information and ways to access it. This means audience members are likely to buy the product after being provided with a sufficient amount of information and being persuaded to purchase it.

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Presentation of main image:

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Indie Clothing Trend

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Stark Lighting:

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The genre of my track 'Regret' is a combination of indie pop and electronic rock. I feel I have confirmed to both of these genres through the production of my music video, digipak and poster following the standard conventions and maintaining a house style to show a connection between the products. In my music video I used stark lighting for the performance sections which created a contrast of dark shadows across the performers face against a pitch black background. I did this in order to enhance the devilish and dominating persona of the character which I felt indie and electronic audience members would find interesting. Horror is aimed at mature niche audiences where my video can be seen as scary and slightly horrific due the dark colours and aggressive facial expressions and body language. The speciality of the music video is by having  elements of horror proving it is not aimed at a mainstream audience unlike the pop genre. The social realism subject of intimidation and depression is a typical convention that indie videos base their narrative on e.g. alcohol or drug abuse. The presentation of Millie on my digipak communicates the style of the band as usually on more mainstream album covers  beautiful and glamours models would feature. The band itself are not photographed, thus reserving their star image showing that they care more about releasing their music than promoting themselves as a brand. This is also a common convention of indie/electronic rock genres by having the main image as a piece of artwork or a symbol that represents the band or album. Using Millie as my main image will intrigue audience members to listen to the album to find out the meaning behind the photographs as they would ask question about her appearance and state. My poster communicates with the audience that it belongs to the indie/electronic genre due the psychedelic and illusionist image projected. Indie audience members will consider this as trendy as it suits the type of fashion clothing they would typically wear. The quirky electronic font connotes the sounds of the music, presenting a electronic house style visually and audibly..

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Album Advertisement Poster:

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'Old Pine' music video:

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Universal Music Operations Limited Ben Howard

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New album 'I Forget Where We Were' is out now: http://po.st/BHStore3 * iTunes: http://po.st/IFWWWA5 * Amazon: http://po.st/IFWWWAamz5 * Spotify: http://po.st/CiJIRK Get debut album 'Every Kingdom' now: http://po.st/YO5SAs Official site: http://benhowardmusic.co.uk/ Official store: http://po.st/BHStore3 Facebook: http://www.facebook.com/benhowardmusic Twitter: http://twitter.com/benhowardmusic Music video by Ben Howard performing Old Pine.

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Below I have inserted a video I recorded myself showing Ben Howard's Album called 'Every Kingom'. Throughout the video you can see a fluent colour scheme of white, blue, green and black and a consistent typography style. In his music video 'Old Pine' which is released a single in addition to featuring on the album the mellow and calm colour palette is carried forward throughout the use of natural sunset lighting and editing filters. The calmness of the colours reflects the relaxing tone of music , fulfilling the folk genre is appears under. The advertisement poster for the album is almost a exact replica of the front cover of the digipak, featuring the exact same main image and typography. This makes it increasingly easy for audiences to purchase the album after seeing the advert as they will be already be familiar with its appearance.

DIGIPAK:

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Uploaded by Victoria Cowburn on 2016-02-10.

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To accentuate the self-loathing and deterioration of my young, vulnerable character I decided I wanted her to dramatically smudge her make-up during the video to emphasise her role and identity. The smudging and messing up of the make-up I feel has become a significant part of my media products as I have featured it both in my music video and digipak. Millie does this action near the beginning of the video to reflect her downwards depressive emotions that get progressively worst as she becomes more overcome by her regret, intimidated by the performer. The make-up is a big part of the narrative section of the video as it is apart of the mise en scene. To make this obvious I also separately photographed Millie with a similar destroyed make-up style, using the flash on the camera to make her more explicit for my digipak main images. It is easier to the show the effect of her guilty conscience on the digipak due to the clearness of the photograph compared to the strobe light which increases the drama in the video. I have made a direct link between the two products by the make-up style which is now apart of the house style and brand identity revealing more about the meaning behind the video and album.

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In order to denote the electronic sounds of the genre and hihglight the modern technology used by the artists I kept to a consistent typography style. I used the same font for the logo and the name of the artist across my digipak and poster in order to make brand name memorable and familiar. I later decided to use the same font style for the name of the album, to further highlight the themes and create a more apparent style. The font used is very straight and extremely modern and futuristic, in keeping with the technological name of the band, Ctrl Z. On the first two title slides presenting my music video I used the same font called 'Orator STD' as on the back cover, CD disk, CD tray and poster. By editing my products only using Adobe software's the font was easily accessible to use. I chose this font as it reminded me of the traditional typewriting letters which I thought looked more interesting and different to regular bold fonts as well as confirming to the indie genre.

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PROJECTING HALLUCINATION IMAGES / SPIRAL EFFECT

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PROJECTING HALLUCINATION IMAGES / SPIRAL EFFECT

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When thinking of the different segments for my music video I decided I wanted to initially layer confusing and illusionary images over my actress whilst she plays dramatically distressed. This ides became more developed when planning the design of my digipak, where I wanted to continue using natural hallucination images as I liked the quirky and complex design. I then decided to make this apart of all three media products as I links well to the gloomy and destructive atmosphere of the music. I played on the song name 'Regret' and wanted to visually show similar destructive feelings to my audience. By using the same spiral design, it accentuates the neverending recursive picture that seems dpeict a smaller version of itself within itself. This reflects the never ending pain of a 'regret' which I feel my actress Millie perfectly conveys through her body language.

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HOUSE STYLE / BRAND IDENTITY IN MY MEDIA PRODUCTS

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HOUSE STYLE / BRAND IDENTITY IN MY MEDIA PRODUCTS

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House style is when a brand uses a similar layout, design or structure across all their products. Having an identifiable house style for a artist is an important way of promoting them as brand, including the music and products their produce. This is how a brand identity is developed, by symbolizing the artist's ideas, value, genre, style and personality when producing multiple media products. Artist's need a unique selling point in order to create a market for them in the music industry and to identify them against other musicians. The most common way of doing this is by having a logo that represents the artist and can be placed on different product types e.g. the name of the name of artist or a symbol that represents them. Another way is the star image of the artist/s especially if they have a unique personality or style.
The house style I have created relates to the content and style of the music rather than the appearance of the artist. In order to link my music video, digipak and poster I have used the same model who dominates each product. Combined with similar images, I have also used the same dark colour scheme of black and navy blue to connote the gloomy sense behind the music produced as well as font typography which represents the modern technology.