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Product Description:

> It's a powder that is meant to be consumed with the addition of water. Furthermore, this powder is to be thoroughly combined with water until homogenous, in which it will produce a result similar to that of the image on the packaging, as well as that glass next to it.

> The contents of the product are as follows: Sugar, blackcurrant powder (2%), acidity regulator, natural identical blackcurrant flavor, vegetable stabilizer, vitamin C, food coloring (Alura red Cl 16035, diamond blue FCF Cl 42090). This information is taken directly from their website of which the link I shall provide is right below the final point of this description.

> As the product name suggests, its taste is reminiscent of fruits such as grape and blackcurrant. The website and packaging claim that it also has a hint of Vitamin C.

> It's practical so of course making the drink itself will be a breeze. It is, however, recommended that you only mix the provided powder with cold or lukewarm/room temperature water but they're not stating that they're against any experimental ventures so... Why not?

(https://www.nestleprofessional.co.id/products/#!/minuman/buah--perpaduan/nestle--blackcurrant)

Now onto the Brand itself:

To put it succinctly, Nestle is a multinational food and drink conglomerate corporation that owns about 2000 brands that each produce their product, as they should. Simply put, Nestle started back in 1867 when its founder, German-born pharmacist Henri Nestlé, concocted and released a product known as ‘farine lactée’ (‘flour with milk’) in Vevey, Switzerland. Combining cow’s milk, wheat flour, and sugar, its purpose was to function as a solution to infants who cannot be breastfed to tackle high mortality rates. Presumably, it was a success and he expanded by selling the company and factory to three local businessmen. Later on, Nestle has this feud with this other company, Anglo-Swiss, and they're both similar companies in the sense that they both sell dairy-based products. In 1905, however, the 2 companies decide to merge and create the Nestlé & Anglo-Swiss Milk Company. Based on the information provided by Nestlé's website, I believe it was to combine their corporate powers so they can expand much easier without having to deal with any competition or at least competition that's on their level. After that Nestlé starts to rise in global (market) dominance and that's all that's needed to say about their history, in terms of this assignment.

Brand Identity:

The logo itself has gone through many renditions but we'll focus on the present version. It's quite simple actually. It consists of a bird looking over its 2 baby birds who are in a nest that is placed on what appears to be a tree's branch. The birds themselves are very generic looking, meaning they are not a specific breed/type and more of what most people would draw when they hear the word 'bird.' It has no colors so the things we see are all black/outlined by the color black. It's very simple and it only has the details it needs for people to know what the logo is/looks like when seen from a distance. Right underneath the drawing part of the logo, we see the word 'Nestlé' and it's black too. The closest font comparison of the writing is 'Helvetica' and I say that because Nestlé themselves don't write anywhere on their website which font they use for the current logo. Anyhow, the writing has a line above it that connects the letters, starting from 'N' and ending at 'e.' There is a cutoff right before the letter 'e' and it is the letters 't' and 'l' that cut it off, but the line continues and reaches the end. One more thing is that the word 'Nestlé' is filled so it's not an outline variation, and it is also bold.
(https://www.nestle.com/aboutus/history/nestle-company-history?__cf_chl_jschl_tk__=pmd_xmoEcu.5LCl2A5uBHHSCFVhaI0bhR8mskYnwuxPsfCM-1632814050-0-gqNtZGzNAiWjcnBszQj9, https://www.nestle.com/aboutus/history/logo-evolution)

Oh and also their slogan is: 'Good Food, Good Life.'

Their Market:

While the companies/brands that Nestle owns have quite different marketing tactics, we'll be focusing on the main guy. According to this article, I found about Nestlé's marketing (https://thesocialgrabber.com/target-markets-of-nestle-and-nescafe/), they conclude and say that the company/corporation markets itself as a brand that cares about humans and each other, and the environment, and such. So naturally, it appeals to people who also care about these things. People who claim to be loving of their peers/family/friends and are aware of nature, and the damage that ensues each year. This tactic is evident, of course, with their commercials and brand posts on social media. In the article, they include an Instagram post from Nestlé that talks about how the corporation has successfully planted 3 million trees. The caption is basically about them caring for the planet and how we should care about our natural environment on Earth. This is evidently the approach Nestlé takes with their marketing.

The Chosen Product's Material(s):

According to their website, they use several types of plastic. The packaging consists of
PET (Polyester) | 39%
PE (Polyethylene) | 17.8%
PP (Polypropylene) | 15.5%
PO (Polyolefin) | 7.8%
Laminates | 19.1%
Others | 0.8%
Not allocated | 0%

All of this information is written right here: https://www.nestle.com/csv/impact/environment/packaging

I believe this is a general list of all the products they produce. The product I chose is, from what I can feel because I own it, made up of plastic. Just usual plastic used for powdered drinks. It's nothing special, really.

Details of Product/Corporation:

Nestlé is a food and beverage conglomerate in the present so the products they sell range from " baby food and bottled water to cereal and healthcare nutrition products" (https://www.nestle.com/ask-nestle/products-brands/answers/what-products-does-nestle-sell). In terms of powdered drinks that I know of and can find, Nestlé owns about 4 brands that exclusively sell powdered drinks and they include but are not limited to Nesquik, Nestea, Milo, and Nescafe. (https://www.nestle.com/brands/drinks) From what I've read and understand, these brands mainly sell milk-based products, respectively, but there are exceptions such as the product I've chosen myself.

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Brand: Hemp Juice
Founders: Marta and Radek
Product: Hemp-based oils and cosmetics, along with products for pets

Brand Identity
Though the founders never claimed that CBD is a miracle elixir, they believe in its therapeutic potential, which is backed up by their own use and their customers' as well. Besides being known for its oils and cosmetics, Hemp Juice's audience also know the brand to be extremely eco conscious. The brand's products are distinguished by their unique styling and the quality of the ingredients used in their products. Hemp Juice also educates their customers on the effects of CBD oils.

Market
Hemp Juice's audience are the Polish citizens and its target audience seem to consist of young adults, or just adults in general. Their target audience could also be those who seek to destress themselves with natural remedies. I couldn't find the location of any physical stores they have, so it might just be that they sell their products online.

Packaging Material

Dark glass bottles with eye catching labels

Sustainable cardboard paper boxes in soothing colours as well as shipping cartons, these were both provided by Packhelp

Uses water based inks as to not give off any nasty chemicals to the environment

Detail Product
Hemp Juice's range consist of 6 types of CBD oils and cosmetics, along with products for pets. CBD oil itself has been studied for its potential role in decreasing health problems such as anxiety, depression, and acne. Each of Hemp Juice's products differ in the concentration of these oils and health properties.

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The Brand
Sweet Scones is a small online business based on selling scones with high-quality ingredients and various toppings. The brand aspires to make its baking creations unique, with the quality of its scones, eye-catching visuals, and eco-friendly packaging.

Character Components of its Internal Brand Identity

Hard-working

Determined

Casual

Approachable

Friendly

Ambitious

Target Market
Her target market is middle-class Jabodetabek residents with ages ranged from 13 to 49 that are interested in tasting uncommon foods.

Packaging Evaluation
The current packaging is a craft carton takeaway equipped with a tied logo of the brand on the handle. The scones inside are each neatly placed inside their white paper cups. The packaging is generic, especially in terms of food. There is no way to identify the product from its packaging aside from the tied-on logo. In truth, the packaging does cater to the usability of the product. It is durable, spacious, and maintains the wellbeing of the product stored inside. However, as a designer, I wish to add more functionality to the packaging because it possesses very general features that cater to all foods in general. There is no form that meets function or sense of identity in the packaging whatsoever.

Nevertheless, the material might be worth keeping. Kraft carton packaging possesses excellent strength, low cost, good air permeability, and wear resistance. It is also environmentally friendly, in accordance with the owner's value of being environmentally cautious. It protects the product very well; there is no significant damage in the eyes of a customer. Though the packaging is equipped with cupcake papers, they provide no benefits aside from separating individual scones in packaging.

Product(s)
Plain scones, chocolate-chip flavored scones, and blueberry scones.

(more information available in the google document shared: https://docs.google.com/document/d/1au2us_0p1nPxUMtYJEQviU_Tkw30f6q8knR6mrn7AmA/edit?usp=sharing)

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Brand: Pringles
What is Pringles?
Pringles is an American brand founded in 1968. It is a snack brand that mainly sells potato chips/crisps. This product or brand is a sub-brand owned by Kellogg’s, an American multinational food manufacturing company, that sells other sub-brands such as Frosted Flakes, Pop-Tarts, Corn Flakes, etc.
Brand Identity
Pringles' logo is a man with an oval/circular-shaped head with a big mustache and a little bit of hair in his head. The man in the logo has white as his color/skin and has small black eyes. This brand is unique compared to other potato chip brands, because it uses cylindrical cardboard packaging, compared to other brands which use aluminum and plastic.
Market
Pringles doesn't have a specific targeted age/audience. But most people who like to eat it are mainly kids and teenagers. Pringles are often found in dollar stores, however, it is also commonly found in grocery stores, gas station stores, and food stores.
Material
The Pringles packaging/container is made out of foil-lined cardboard, a plastic lid, foil seal, and also has a metal base. The overall design/shape of the packaging is a cylinder.
Detail Product
Pringles sells mostly potato chips, however, they sell different flavors or varieties of potato chips. For example, the original flavor of Pringles is very salty. While there are also other flavors such as Cheddar Cheese, BBQ, Sour Cream and Onion, Etc. Pringles is also a very crispy potato chip, being made out of potatoes, flour, wheat starch, and other contents that make up the flavor.

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Brand: Nike

What is Nike?
Nike is an American multinational association that is involved in the design, development, manufacturing and worldwide marketing and sales of apparel, footwear, accessories, equipment and services.

Brand identity?
The brand is famous for its swoosh logo and tagline that states “Just do it.”. They have become one of the most recognisable visual brand elements.

Market
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.

Material
Nike's new shoe packaging is made from 100 percent post-consumer waste, including milk and orange juice containers and coffee lids. The shoe boxes are made from a single process of polypropylene with no added chemicals. Nike partnered with the Taiwanese company minimise to create the packaging.

Detail product
Nike is a leading manufacturer of sports-related products, including shoes, apparel and equipment. Many people from all over the world are familiar with the brand, as it has a global presence that earns more than $18 billion in revenue. The Nike logo has become a popular global icon. Nike also partners with sports stars to further promote the brand.

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Brand: Adidas

Specific brand of your interest:

Adidas is the largest sport manufacturer in Europe, it is a German corporation and design company, they mostly design shoes, sports clothing, and sports accessories.

Brand identity
Adidas has the slogan “Impossible is nothing” their trefoil logo is some of the most iconic and recognizable logos in the world.

Market
Adidas uses television promotions, event promotions and out of house promotions.

Adias also uses celebrity endorsements and their faces as the front of certain products.

Material

Adidas recently uses more sustainable and reusable materials but they mainly uses polyester or recycled polyester.

Detailed Product
Adidas sells a lot of sportswear, whether it be shoes, clothing or accessories. Sportswear is where they specialize. Adidas is also famous for it's shoes, it could be sportswear shoes or just normal shoes, adidas does very well on it's shoe sector of manufacturing and marketing.

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Brand: Pantene
Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1945 by Hoffmann-La Roche, which branded the name based on panthenol as a shampoo ingredient.

Brand Identity: " PANTENE IS ON A MISSION TO GIVE MORE PEOPLE, MORE GREAT HAIR DAYS BECAUSE HAIR IS ALWAYS MORE THAN JUST HAIR” (Pantene Moto)

Brand Market: Pantene's target audience is mostly women but they accept anyone to buy their products. They strive for people who are invested and proactive in living a healthy lifestyle and also feel confident when their hair looks good. It positions itself as a product that is the affordable alternative to salon brands.

Brand Material: Pantene has been helping hair “take its vitamins” since 1945. We pioneered the use of Pro-Vitamin B5, a nutrient that Swiss scientists found to improve hair’s health, making it stronger and more beautiful. The packaging contains plastic derived from sugarcane, a natural and renewable resource, as opposed to traditional plastic which is made from petroleum, which is a non-renewable material.

About Product: The Nutrient Blend Collection Discover treasures from around the world and solutions to restore your hair with the nutrients it needs for healthy, beautiful hair with Pantene Nutrient Blends. 0% parabens, dyes, & mineral oil.

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Brand: oreo

What is oreo?
Oreo is an American sandwich cookie consisting of two wafers or biscuits with a sweet crème filling. Introduced on March 6, 1912, Oreo is the best-selling cookie brand in the United States. The Oreo cookie in the twenty-first century became the number one selling cookie globally.

Brand identity
Oreo has a couple of slogan and one of them is "Milk's favorite cookie"

Market
Oreo focuses on kindergarten kids, primarily students and family even though they don't target adult directly but oreo also suits for family.

Material
Oreo's packaging is made out of 75% glass, paper or metal and about 70% of the paper-based packaging comes from recycled sources.

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Brand: Colette Lola
Colette Lola sells a range of baked goods. Such as, birthday cakes, cupcakes, cookies, biscuits and macarons.

Brand Identity:
"Cakes and Dreams" is Colette Lola's slogan.

Market:
Colette Lola has a broad target market. Their intended audience are people of all ages regardless of their gender. Children and adults get to enjoy their baked goods.

Material:
Their packaging uses paper (box) or polycarbonate plastics.

Brand Identity:
More specifically, Colette Lola's baked goods are handcrafted and original. Colette Lola are known for having unique and creatively design cakes.

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Brand: Christian Dior

Brand Identity

Dior does not settle on one slogan nor tagline. However, they have a mission statement that they stand for.

Quoting from Sidney Toledano, the CEO of Christian Dior’s speech, “Christian Dior's values were those of excellence in all that he undertook, of elegance and of craftsmanship reflecting his unique talent. His mission was not only to make his clients - indeed all women – more beautiful, but also to make them happy, to help them dream.”

Words to describe Dior’s brand identity based on the brand identity prism:

Personality

Fashionable

Traditional

Conservative

Culture

Classic

Heritage brand

French luxury fashion

Historical remembrance

Self-image

High income

High social class

Identification as an elegant and distinctive person

Reflection

Affluence

Style

Fashion conscious young ladies with high income that want to be simple

High income women conscious about fashion

Women with social position

Relationship

Elegance

Luxury

Social

Distinctiveness

Status

Physique

High quality couture

Elite status

Quality

Logo and exclusive couture

Exclusive creation

Logo and shops

Market

The target audience of Christian Dior are upper social class men and women with upper middle income specifically around the age range of 14-40 years old. Their customers are spread worldwide, predominantly in Europe and United States.

Material

Dior’s box packaging are made of thick several-lined paper cardboard. Same goes for their paper gift bags. While dust bags are made of cotton.

Products

Dior specialises in luxury goods and clothing items. Now the array of products have widened, from ready to wear pieces, handbags, accessories, jewelry, shoes, etc. Even perfume and makeup. As an addition, Dior branched into the food and beverage field by creating Dior café.

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Brend: Off-White

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brand: m&m's
what is m&m's
M&M's are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's.

brand identity
They named the candy M&M, which stood for “Mars & Murrie.”

market
Kids, have always been M&M's targeted market. Now, however, M&M's is targeting the young adult high school and college age. Adults, but those adults not necessarily with children.

material
The new pouch is designed to be recyclable, according to the existing local packaging waste collection and sorting system and is only made of one type of plastic resin (polyethylene). Previous multi-layer packaging included both polyethylene and polypropylene.

Detail product
m&m's mostly sells chocolate candy. They come in five flavors chocolate almond, mint chocolate, mocha, raspberry almond, and triple chocolate (milk, dark, and white chocolate), which are sold in small upright cartons with a plastic bag inside. M&M's Premiums do not have a candy shell, but are coated with carnauba wax and color.

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Brand: Pocky

Food product

Chocolate-coated biscuit sticks

Sweet Japanese snack

Produced by Ezaki Glico Company

Named after the Japanese onomatopoeic word pokkin.

Identity

“Share happiness!”

The slogan was created to inspire people to express their joy. The world will be happier if you share your joy with others!

Market

‘Pocky on the Rocks’ was used in cafes and restaurants as a stir stick. It was also used as a theme for a new marketing campaign.

‘Pocky for your trip!’ originally intended as a snack for children, has evolved into a fashionable accessory for young women.

1970: After establishing a subsidiary in Thailand, Glico began its international expansion.

1980: An in-depth study of consumer data led to the introduction of ‘Pocky Bitter’ for males and ‘Little Pocky’ for women.

1982: Growth to European market

1987: Growth to Canadian market

1995: Expansion into China

2003: Expansion into USA

2014: Expansion into Indonesia

Material

Cardboard paper

Detailed Product

They have different flavors in different nations and markets

A balance between the stick-shaped crisp pretzels and the coating of high-quality and creamy chocolate

Different styles of packaging

It is meant to be shareable