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The hit American teen drama TV series Riverdale, is based on the characters of Archie Comics. The series debuted in January of 2017 and is current in its third season. "While navigating the troubled waters of sex, romance, school and family, teen Archie and his gang become entangled in a dark Riverdale mystery." (Netflix, 2018)

In this episode of Riverdale different examples of social influence and interaction can be seen.

Aim:
To find out if the characters in Riverdale act accordingly to the social influence theory

Design:
The design for this investigation is quantitative observational because episode 4 is being used to collect the relevant data needed for this investigation.

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Altruism can be seen between characters Archie and Veronica after they have a fight. This scene follows after Archies Dad had just come out of an operations after being shot by the Black Hood. Archie is very shaken up by this situation and it trying to hide his emotions from Veronica. He pushes her away and wants her to leave but Veronica stays to support Archie even though she his hurt by him trying to push her away.
Veronica's actions reflect Altruism.

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Riverdale 2x01 Archie and Veronica fight but make up (2017) HD

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Compliance occurs in this scene when Nick brings Jingle Jangle (drugs) to a party and offers it to everyone. At first they all turn it done but then Nick raise his voice and pressures Veronica into taking one. Then everyone else process to take the drugs except for Betty who leaves.
Compliance is when everyone else changes their mind about the drugs after one person decided to take one.

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Riverdale 2x05 The Squad parties and does coke (HD) 2017

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Conformity is scene when Jughead decides he wants to become a member of the South Side Serpents. He then takes the steps to become a serpent and conforms to their rules, even though in episodes before hand he was very against them he really wants to be apart of the gang. From then on in later episodes he follows those rules and is upset when other members of the Serpents do not conform to the group.

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Jughead's Serpent Trials - Riverdale 2x05

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In this scene member of the Serpents Tall Boy, is voted to be kicked out of the gang. He had betrayed the Serpents and when they found out the truth gang leader FP asked what they should do with him. Jughead suggests they should 'strip him of his skin' (exile him from the group) so they had a group vote. After the first three people raised their hand, everyone followed so that they were apart of the group (groupthink).

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Southside Serpents - Tall Boy's Betrayal and Expulsion scene (Riverdale 2x12)

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Obedience can be seen in this scene from Betty and Archie when she buries him alive. They this because the Black Hood (a serial killer) demands Archie to get into the empty coffin and for Betty to cover him. They are obedient to his commands so that themselves are not killed by the Black Hood.

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Riverdale 2x09 Betty burries Archie alive (HD)

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An example of social facilitation in Riverdale is when Archie is placed into the wrestling ring to make it into the school team. In prior training sessions Archie had been beaten every time which he found frustrating as he is trying to impress his girlfriend Veronica and her father by doing well at the sport. Then when Archie is being watched by the whole school and Veronica and her father he is able to beat the odds and win the match against someone who is a lot more skilled and stronger than he is (social facilitation).

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Riverdale: Season 2, Episode 11 - Archie vs. Chuck Wrestling (HD)

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An example of social inhabitation in Riverdale is when a English teacher as South Side High is arrested for being the Sugar man (a drug lord). By day his is a normal high school teacher who is against drugs and by night he is behind the production of one of the most dangerous drugs in Riverdale. It was a shock to most of his students as it was extremely unlike the character he portrayed  during school (social inhibition).

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Riverdale 2x06 Ending: The Sugarman's identity is revealed, Bughead get back together (2017) HD

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Netflix.com. (2018). Riverdale | Netflix Official Site. [online] Available at: https://www.netflix.com/au/title/80133311 [Accessed 4 Nov. 2018].

YouTube. (2018). Riverdale 2x09 Betty burries Archie alive (HD). [online] Available at: https://www.youtube.com/watch?v=ONOJBU-3Qro [Accessed 12 Nov. 2018].

YouTube. (2018). Riverdale 2x05 The Squad parties and does coke (HD) 2017. [online] Available at: https://www.youtube.com/watch?v=EuNuwOC2ZyQ [Accessed 11 Nov. 2018].

YouTube. (2018). Jughead's Serpent Trials - Riverdale 2x05. [online] Available at: https://www.youtube.com/watch?v=GBHsbIDzkks [Accessed 11 Nov. 2018].

YouTube. (2018). Southside Serpents - Tall Boy's Betrayal and Expulsion scene (Riverdale 2x12). [online] Available at: https://www.youtube.com/watch?v=FSKAgVx3FHU [Accessed 12 Nov. 2018].

YouTube. (2018). Riverdale: Season 2, Episode 11 - Archie vs. Chuck Wrestling (HD). [online] Available at: https://www.youtube.com/watch?v=iMo82fkvl8Y [Accessed 12 Nov. 2018].

YouTube. (2018). Riverdale 2x06 Ending: The Sugarman's identity is revealed, Bughead get back together (2017) HD. [online] Available at: https://www.youtube.com/watch?v=BFxx8Ms6d_8 [Accessed 12 Nov. 2018].