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Though I don't necessarily want to stay in Colorado. Here is an example of a advertising job close by and the requirements and expectations of the local market

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according to the bls the demand for marketing analysts has gone up exponentially in the last couple of years

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Summary

Video transcript available at https://www.youtube.com/watch?v=XXaw9K33lsU.

Quick Facts: Market Research Analysts
2022 Median Pay

$68,230 per year
$32.80 per hour

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.

Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours.

Market research analysts typically need a bachelor's degree. Some employers require or prefer that job candidates have a master's degree.

The median annual wage for market research analysts was $68,230 in May 2022.

Employment of market research analysts is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations.

About 94,600 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Explore resources for employment and wages by state and area for market research analysts.

Compare the job duties, education, job growth, and pay of market research analysts with similar occupations.

Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

Monitor and forecast marketing and sales trends

Measure the effectiveness of marketing programs and strategies

Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls

Gather data on consumers, competitors, and market conditions

Analyze data using statistical software

Convert data and findings into tables, graphs, and written reports

Prepare reports and present results to clients and management

Market research analysts gather data and study other information to help a company promote its products or services. They gather data on consumer buying habits, demographics, needs, and preferences. They collect data and information using a variety of methods, such as focus groups, interviews, literature reviews, market analysis surveys, public opinion polls, and questionnaires.

Analysts help determine a company's position in the marketplace by researching their competitors and studying their marketing methods, prices, and sales. Using this information, analysts may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables analysts to develop advertising brochures and commercials, product promotions, and sales plans.

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.

Workers who design and conduct surveys that market research analysts use are survey researchers.

Market research analysts held about 868,600 jobs in 2022. The largest employers of market research analysts were as follows:

Management, scientific, and technical consulting services

11%

Finance and insurance

9

Information

8

Wholesale trade

7

Management of companies and enterprises

7

Because most industries use market research, these analysts are employed throughout the economy.

Market research analysts work individually or as part of a team, collecting, analyzing, and presenting data. For example, some analysts work with graphic designers and artists to create charts, graphs, and infographics summarizing their research and findings.

Work Schedules

Most market research analysts work full time during regular business hours.

How to Become a Market Research Analyst About this section

Market research analysts typically need a bachelor's degree. Some employers require or prefer that job candidates have a master's degree. Strong research and analytical skills are essential.

Education

Market research analysts typically need a bachelor's degree in market research or a related business, communications, or social science field.

Courses in statistics, research methods, and marketing are important for prospective analysts. Courses in communications and social sciences, such as economics or consumer behavior, are also helpful.

Some employers of market research analysts require or prefer a master's degree. Several schools offer graduate programs in marketing research, but analysts may choose to complete a bachelor's degree in another field, such as statistics and marketing, and earn a master's degree in business administration (MBA). A master's degree is often required for leadership positions or positions that perform more technical research.

Licenses, Certifications, and Registrations

Analysts may pursue certification, which is voluntary, to demonstrate a level of professional competency. The Insights Association offers several certifications for market research analysts, including the IPC Principal and the IPC Masters. Candidates qualify based on industry experience and passing an exam.

Other Experience

Completing an internship while in school may be helpful. Prospective analysts also may gain experience by volunteering for an organization and helping with market research or related projects.

Employers may prefer to hire candidates who have experience in other positions that require collecting and analyzing data or writing reports to summarize research.

Important Qualities

Analytical skills. Market research analysts must evaluate large amounts of data and information related to market conditions.

Communication skills. Market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients.

Critical-thinking skills. To determine which marketing strategies would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must pay attention to minutiae to evaluate data.

Median annual wages, May 2022

The median annual wage for market research analysts was $68,230 in May 2022. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $38,280, and the highest 10 percent earned more than $131,850.

In May 2022, the median annual wages for market research analysts in the top industries in which they worked were as follows:

Management of companies and enterprises

$82,740

Information

82,380

Finance and insurance

78,920

Wholesale trade

67,560

Management, scientific, and technical consulting services

64,900

Most market research analysts work full time during regular business hours.

Employment of market research analysts is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations.

About 94,600 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Employment

Employment growth will be driven by an increasing use of data and market research across many industries. These workers will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.

The increase in the collection and analyses of big data-extremely large sets of information, such as social media comments or online product reviews-can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information.

Occupational Title

SOC Code

Employment, 2022

Projected Employment, 2032

Change, 2022-32

Employment by Industry

Percent

Numeric

Market research analysts and marketing specialists

13-1161

868,600

985,200

13

116,600
Get data

Occupational Employment and Wage Statistics (OEWS)

The Occupational Employment and Wage Statistics (OEWS) program produces employment and wage estimates annually for over 800 occupations. These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas. The link(s) below go to OEWS data maps for employment and wages by state and area.

Projections Central

Occupational employment projections are developed for all states by Labor Market Information (LMI) or individual state Employment Projections offices. All state projections data are available at www.projectionscentral.org. Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state. In addition, states may produce projections for areas; there are links to each state's websites where these data may be retrieved.

CareerOneStop

CareerOneStop includes hundreds of occupational profiles with data available by state and metro area. There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area. There is also a salary info tool to search for wages by zip code.

For more information about market research analysts, visit
Insights Association
For resources and information about qualitative research, visit

Qualitative Research Consultants Association (QRCA)

CareerOneStop

For a career video on market research analysts, visit
Market research analysts
O*NET
Market Research Analysts and Marketing Specialists Search Marketing Strategists

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Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.

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Advertising Sales Agents at My Next Move

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Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.

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for a marketing specialist it looks like on average I'll be making around 60k a year. With good communication skills and technical abilities as a requirem

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Market Research Analysts & Marketing Specialists at My Next Move

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Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

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Advertising is something i'm very interested in and this website shows the possible salary I could be making to start out.

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Salary for Advertising / Promotions Coordinator | Salary.com

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Find out your worth. Get a free personalized salary report to view salary ranges, and bonus and benefits information for Advertising / Promotions Coordinator jobs in the United States or search by specific US and Canadian cities and towns.

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Though I would like to be making into the six figures bracket eventually. We all have to start somewhere.

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Salary for Marketing Operations Analyst I | Salary.com

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Find out your worth. Get a free personalized salary report to view salary ranges, and bonus and benefits information for Marketing Operations Analyst I jobs in the United States or search by specific US and Canadian cities and towns.

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A university that specializes in advertising and arts!!

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A university that specializes in advertising and arts!!

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recently a friend of mine told me about the school he attends in San Francisco where he studies marketing and advertising. I think this could be right up my alley! Here are some of the requirements and focuses on the school

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Join the Academy's advertising school and gain the skills used by top creatives working in hot ad agencies worldwide. Learn to mix pop culture with storytelling, art, media, and design to create compelling advertising that connects with people. Master both traditional and emerging media, and graduate from the School of...

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One of many interests of mine in the marketing world would be to develop products and figure out how they sell.

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Marketing operations specialist requirements/ expectations at Adidas

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Marketing operations specialist requirements/ expectations at Adidas

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A big dream of mine would be to move to Germany or Portland and be a part of the marketing team for the athletic apparel world! hers some of the requirements they are looking for!

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Requirements for getting my degree at CSU

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Requirements for getting my degree at CSU

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Major in Business Administration, Marketing Concentration < Colorado State University

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Between one-fourth and one-third of the civilian labor force is employed in marketing-related positions. Examples of possible careers include, but are not limited to: marketing strategy planning, brand management, product development, market research, digital marketing, pricing management, sales management, advertising, and promotion management.