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understanding of how stakeholders feel about different aspects of PR can influence how PR is used in the future.

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Alumni may get ideas to implement into their companies, based on the PR strategies used or what type of features were part of the programme/event.

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See how the event has helped with their personal and professional development.

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by monitoring views on sm posts, websites, responses to invites of events or newsletters, or observing behaviour/discussions, you can understand some level of engagement

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if PR event is success - may consider making annual/monthly events similar - thus increasing engagement with the alumni programme.

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Create a hashtag and see how many people use it in response

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LinkedIn - see how many people like, comment, send messages based on the event or wanting to connect and network to help with hosting it.

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survey sent out to participants of said event - find out what they thought via likert scale

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Understanding location/reach of PR content, Locations where has an article been opened in analytics

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- Number of alumni who have signed up to be part of the network
- Number of current students who have engaged with the network in some way e.g. attended an event where a member of the alumni network is speaking.
- Perception measurement - Could conduct a survey to compare pre and post opinions on the alumni network.

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following on from RSVPs - how many of those actually turned up to event (headcount on door, count tickets if presented).

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how widely spread the information travels via word of mouth, social platforms etc.

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click-through/bounce rate on website page regarding your PR piece

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Evaluation, how people feel after the event or PR experience

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- Social media shares e.g on Facebook
- Quote tweets, @s and use of campaign hashtag - What are people saying about the alumni network?

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Latching onto a social movement, BLM, Social Mobility, having an impact internally at UOG or externally in local community

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Newsletter

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When posting Promo SM - measure the impressions being made across platforms (find out which are doing the best).

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If an event is hosted - Can evaluate RSVPs - how many attending the event

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Social media engagement - Looking at number of likes etc but also more meaningful metrics such as shares and tags.