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Allusion is an indirect reference to a person, place or thing of historical cultural, literary or political significance.

This example is showing that the makers of the Scream movie alluded to an older piece of artwork that had significance.
https://www.slideshare.net/darnellkemp71/allusions-40442309

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Pathos is a form of rhetorical strategy that uses ones emotions to help convince the reader of something.

This ad is using pathos to make the reader feel empathetic and sad about the dog living in a shelter instead of a nice home. The reader then feels compelled to donate to the organization to help animals that are in this situation.
https://bpatterson2007.wordpress.com/2015/06/27/ethos-pathos-logos/

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Ethos is a rhetorical strategy that uses the credibility of someone to promote a cause or product.

This ad by IcyHot is using Shaquille O'Neal to get the person who sees that ad to think that if Shaquille O'Neal uses them, then I should use them too because he does.
https://pixshark.com/ethos-advertisement.htm

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Logos is the means of persuasion by demonstration of logical proof, real or apparent.

This 7UP ad is saying that they have removed any artificial additives, making their soda 100% natural so that one believes that this soda is the best option for them to drink since it's all natural.
https://pixshark.com/logos-advertisement.htm

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Analogy is a comparison between two things, typically for the purpose of explanation or clarification.

In this example, they are comparing a sword and pen, saying that they are different, but have similar meaning to different people.
https://www.poemsearcher.com/topic/analogy

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Rhetorical Questions are a question asked in order to create a dramatic effect or to make a point rather than to get an answer.

In this ad, they are asking if you want to lose 20 pounds in two weeks. They are not asking it to elicit an answer from you, but rather to make a point that if you use their product, you can lose 20 pounds in two weeks.
https://www.printwand.com/blog/should-you-use-rhetorical-questions-in-advertising