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This includes fluorescent lighting and a highly stylized geometric layout that alludes to the angularity and luminous color scheme of Nike's latest women wear collection

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AMALGAMATION OF PHYSICAL AND DIGITAL DISPLAY

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AMALGAMATION OF PHYSICAL AND DIGITAL DISPLAY

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This space gave the idea of "Future Stores". It's a trick regularly deployed by the brand to tie its spaces to its product

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The live DJ at the entrance. The whole mix of hip hop and Electronic dance music entertained the customers at the store.

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Mercurial Series inspired by football; and Phantom Series designed for all kind of attacking players. This Display space instantly attracts consumers who are into sports. This electric display wall kept on showing different collections (specially for Football, wresting)

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NIKE ID allows you to customize Nike shoes for performance, fit, and style.

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Nike's Mini In store popup for shoes that are water repellent. Many customers were seen engaged in this particular space.

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Equipped with a gym space where consumers can try the brand's products as they work out.

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Brand story telling and product evolution display wall at one of the major selling sections on the first floor.