# data[].attributes.body
Pen
Humidifier
Notebook
Handbag
Hair accessory
Folder
Camera
Pants
Life buoy
Laptop
Suitcase
Toothbrush
The vacuum cleaner
Nail beauty
Containing box
Sofa
Bed
Dressing mirror
Ring
Wedding planner
Wedding cake
Wedding dress
Business suit
Jardiniere
Ski suit
Bracelet
Necklace
Birthday card
Pot
Sunglasses
Curtain
Bathtub
Carpet
Scarf
Bicycle
Wallet
Bookrack
High heeled shoes
Vocal concert
Galoshes
Earphones
Water glass
Gate leg table
Bolster
Wheelchair
Night-light
Saving pot
Envelope
Postcard
Carpet
Shaver
Lighter
Walking stick
Hair drier
Printer
Bowl
Car
Electric cooker

# data[].attributes.body
Nail beauty
Service:
Attitude
Patience
Long time
Careful design
Facilities
Drinks
Snacks
Material:
Hand care
Hand scrub
Scented
Tasteless
Lotion
Massage cream
Functional glue
Equilibrium liquid
Primer
Reinforcement glue
Basic reinforcement
Powerful reinforcement
Color glue
(1) Cool- toned:
Blue
Green
Purple
Grey
Black
(2) Warm- toned:
Red
Yellow
Pink
Orange
White
Brown
Ornament
Intersperse
Key ornament
Dried flower
Key ornament
Tool:
(1) Sanding
Polisher
Nail File
Nail Cutter
(2) Drying
Photo therapy unit
(3) Remove:
Machine
Nail drill
Artificial
Diamond bits
Carbide bits
Environment requirement:
(1) Comfort:
Physical
Temperature
Table
Chair
Psychological
Relaxed atmosphere
Quietness
Low noisy nail drill
Soundproofed room
(2) Qietness:
Soundproofed room
Low noisy nail drill
Consumer needs
(1) Clothing styles:
Fashion
Lovely
Gentle
Professional
Casual
(2) Occupational restrictions:
Food/ medical worker
Student / teacher
Office lady
(3) Mood:
Appropriate price
Warm service

# data[].attributes.body
이래

# data[].attributes.body
The initial feelings that this class brought to me were very creative and logical. By browsing some course information, I feel that this class requires me to use my creativity and not to limit my imagination.

On the basis of creativity, I need to have the ability to gather information and choose useful information. Using these resources to refine the ideas or products which I have created.

In addition, I may also need to analyse the aesthetics and practicality of the object. This will be very helpful for product production and product promotion.
Investigation is a important step. If I promote a product, I will give priority to the consumer's thoughts on it.

So I am nervous about whether I can improve these skills comprehensively. Before that, the design I used to study were mainly painting, model and text form to represent. I feel that this course is different from the past, I need to show my creativity in the form of digital media.  I will learn a lot of new things, but I have enough confidence in myself because I am very interested in them.

I choose nail beauty as my object. I think this is a amazing service, and different  types of guest have different needs. These needs may include occupational restrictions, clothing style or mood factor.

# data[].attributes.body
First major plot point of the story is that the background music of the wedding started and the volume was changed from small to large. The first picture that appeared was that the bridegroom and the bride embraced each other and the bride smiled happily. This picture probably lasted for ten seconds. Next, the screen switches to five years ago: second major plot point of the story is that the graduation ceremony of this girl. It is about ten seconds of the dance screen. After the dance, the girl was dazed on the balcony, and the picture stayed for about ten seconds. The climax is that a handsome boy came to her, praising her pink nails very beautiful, and the girl smiled at him. This screen is about fifteen seconds, and their conversation is about ten seconds long. After graduating, they were familiar with each other and became a couple. The picture of holding hands was about five seconds. Then, the resolution is that it was convert back to the scene of wedding. The girl's nails were close-up, the boy took her hand and prepared to wear a wedding ring for her. Before that, the boy said the sentence again: 'your nails are beautiful today'.

# data[].attributes.body
Nail beauty is based on the health of the nail. The development of nail art is related to fashion.
The texture of the nail affects its appearance and function. Soft or fragile nails can cause unsightly appearance of vertical and lateral splitting of the nail. The key to the aesthetic appeal of nails lies in its shape. Nail decoration and design are the results of the development of nail beauty.

Baran, R& Schoon, D 2004,Nail beauty, Wiley Online Library,viewed on 25 March 2019,
<https://onlinelibrary.wiley.com/doi/full/10.1111/j.1473-2130.2004.00141.x>.

# data[].attributes.body
Baran, R& Schoon, D 2004,Nail beauty, Wiley Online Library,viewed on 25 March 2019,
<https://onlinelibrary.wiley.com/doi/full/10.1111/j.1473-2130.2004.00141.x>.

# data[].attributes.headline
Annotated bibliography 5: (Sample advertisement)

# data[].attributes.subject
Annotated bibliography 5: (Sample advertisement)

# data[].attributes.body
This video advertisement is based on a combination of colors, with a matching color palette that highlights the novelty of the nail beauty. This is a novel idea, and people who are pursuing beauty are sensitive to color.
https://youtu.be/BteXbY44a7U

# data[].attributes.attachment_link.title
Pretty Woman | Artificial Nails TV Commercial

# data[].attributes.body
Designer: Missue

# data[].attributes.body
The quality of a product is not only to understand its advantages, but also to find its shortcomings through investigation, testing and research and to adjust the imperfections.
This is a professional article that analyzes the shortage of various types of nail beauty products.

Nail beauty therapy: an attractive enhancement or a potential hazard, Wiley Online Library, viewed on 25 March 2019, <https://onlinelibrary.wiley.com/doi/full/10.1046/j.1473-2130.2001.00017.x>.

# data[].attributes.body
Designer: Missue

# data[].attributes.body
In recent years, more and more women of all ages like to beautify their nails. Photothermal nails are most popular because they dry quickly and they last longer than nail polish. So they are popular among working women and full-time housewives, who also protect nails that are prone to rupture with age (Nippon 2013). A wide variety of decorations and a wider range of colors provide the basis for the diversity of the design. Europeans prefer a simple basic style. The most popular designs are 'single color' (all fingers are the same color) or 'jumping colors' (the ten fingers are not exactly the same color). Asians prefer ‘detailed’ designs such as gradients, smudges, hand-painted or added accessories (Nippon 2013).

Nippon 2013，Nailing a Fashion Trend，Nippon, viewed on 15 March 2019, <https://www.nippon.com/en/views/b02601/nailing-a-fashion-trend.html>.

# data[].attributes.headline
Annotated bibliography 4: (Sample advertisement)

# data[].attributes.subject
Annotated bibliography 4: (Sample advertisement)

# data[].attributes.body
This video ad is very creative. Deductive fingers into legs and make a beautiful dance movement. This is a good idea that can strongly attract the attention of the audience. Especially for videos of nail beauty, we can accord this idea to let customers notice the design of nails.
https://youtu.be/Ri9xYyJNPYk

# data[].attributes.body
My two major attraction strategies are ‘actual attraction’ and ‘online attraction’.

‘Actual attraction’ refers to attracting the attention of potential consumers by issuing brochures or posting posters. The advantage of this type of propaganda is that it increases the scope of the promotion.
For those who don't often pay attention to online propaganda, this is a direct mode. However, the content of the promotion is relatively limited, and only several pictures and key information can be displayed. The interaction of the store/studio and consumers cannot be directly established. Objectively speaking, this kind of propaganda will increase the operating cost, because the printed papers need to be spent money and the location of the posting may be a part of the cost. The distribution of the brochure also requires labor, which needs to be considered.

‘Online Attraction’ refers to attracting the attention of potential customers through a web platform. First of all, making own website which includes the model map, price introduction, location of the store/studio, contact information, promotion activities, and the qualifications of the manicurist is a good way to disseminate for store/studio. This kind of attraction makes the goal of audience in an active position. From the consumer psychology, this consumption mode is more comfortable and they can quickly find the information which they need.
In addition, they can from communicate by online interactive platforms such as blogs, Facebook, Instagram, We-Chat, etc. provided by the store/studio. The advantage of these online platforms is that consumers can intuitively understand the design level of a physical store/studio through different kinds of pictures. They can communicate and understand through interaction with workers. The physical store/studio can also be promoted by customers on these online ways. As someone which are friends or relatives of consumers, the evaluations of consumers are usually more convincing than the commercial promotion. Because they tend to trust people they are familiar with.

# data[].attributes.body
Designer: Missue

# data[].attributes.body
Because nail beauty is one of the most popular service industries, its audience target is relatively wide. The ages range from sixteen to sixty years old. Considering that the raw materials of nail art are complex chemicals, it is not recommended for young children (the best for people aged 16 or over). This is mainly a service for women. Of course, there are occasional male participation, such as some artists, models, etc. Of course, this is only a few cases. Nail art does not require the professional status of the customer, but in turn some designs are subject to professional status. For example, the design of students should not be too complicated, as simple as it is. It can be added a little cute elements to the design. For doctors or nurses, it should not be designed to be too eye-catching and the visual effects should be clean. For office ladies, the design that they need is usually a good match for clothes. It is best to adapt to a variety of occasions. Therefore, considering the target of different professional status and ages, I will divide into two major paths to attract the attention of those potential consumers.

# data[].attributes.body
I will design an advertisement of nail beauty in the form of a video.
My video advertisement is mainly targets unconfident audiences or some female who would like to change the state of life. They all share the same goal: to adjust their mood through become more beautyful to help them have a more easily life. This vidio will tell some memories of a lady about her previous nail experience before she got married. Her first nail beauty was at her graduation ceremony. She danced with a handsome boy on that day and he praised to her that her pink nail are really beautiful. Formerly, she thought she was very ordinary, but she became confident a lot after that day. Later, she became the girlfriend of him. Every time the boy holds her hands, he will praise the new type of her nails. This is a story about a meticulous boy and a lovely girl. On the wedding day, the nail of the girl are crystal-like fantastic and the tiny accessories shinning under the light.

# data[].attributes.body
Through the research on nail art, I decided to use video and website to promote.
Video: I decided to divide the content in the video into two categories, each with a different color scheme for the elegant and complex styles. The elegant style uses relatively simple fonts, and the complex style uses slightly exaggerated fonts. Unlike traditional nail art videos, I will use real story clips to promote nail art, which will increase the appeal of audience goals to minimize the possibility of closing or ignoring video ads. The text in the video is only an auxiliary part, and I will mainly attract the audience's appeal with surprise and happy emotions.

The reason for advertising with video is that I think video is one of the most effective ways to promote it. In an increasingly fast-paced life, video advertising is ubiquitous. People can watch them through the spread of different media such as mobile phones, computers, televisions, and public transportation. Video can combine information, text and sound at the same time. This can stimulate the consumer psychology of the audience's goals in the senses, so the focus of attracting the audience's goals is the primary purpose of video promotion.

Website: I plan to design the website as a simple color scheme based on black and white ash, combined with Bradley Hand's font (handwritten font) to set off different styles of nail art. The picture of the nail art will be accompanied by a frame of different colors, making each style look different. With the promotion of video, I believe this is a personalized and effective nail promotion.

# data[].attributes.body
Designer: Missue