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Nerd out on talking about what you are building/doing/selling.

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Digital presence important for community building. 

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Digital presence important for community building. 

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Communicating with the world through digital means.
Shared values. Fans.

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Mukami: Through retail. Working in Canada for brands in - was a junior buyer. It was the beginning of e-commerce. Companies didn't know what this was or why people would want to buy things online.

Very first job was for a software sales company, knew that tech held a lot of promise.

The thing about retail is that it is very traditional. The business were using a calculator and a ruler (this is TJ Max). 2005.

Came from the tech side. Went into retail. "I was like, wow."

Jumia - Then moved to Kenya. First job was at Jumia, first tech company from Africa to launch on the NY stock - exiting.
Kenya has no address system. Much of what e-commerce was doing in other places doesn't work in Kenya. How do you get goods into people's hands when there isn't an address system or people don't have smartphones widely yet?

What stands out - creativity and problem solving is an every day task. You get to solve problems every day.

There are opportunities to innovate every day. Trying to find African solutions to African problems.

What I am excited about - highlighting smaller scale innovation. There are so many things that matter for humans. Example tik-tok for entertainment. How we keep meeting these basic human needs through technology.

Through the context of learning. People have a desire to learn. How do we use technology to bring learning closer to them.

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Does your family know what you are working on? Do your friends?
If you are not enthusiastic and frequently selling, how will you convince the first person.

You have to believe you can do it!

You don't have to have to have the answer, you are just working towards.

Selling yourself doesn't have to be fake. Focus on the problem. Nerd out on it. Use platforms that are best suited to you (Medium article, LInkdin). It is story telling. It does not have to feel like promotion. If you can't do it, find someone in your organization who can do it. If you are not passionate about your why, figure out if it right for you.

One thing a lot of people don't do - we run away from things that are not comfortable - don't run away, instead ask for help / outside perspective. You can get help very informally.

There are forums that are available - check them out. Specifically woman in tech.

Conversion is psychology.
Possible pitfall

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Have a plan for providing exceptional services

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Have a plan for providing exceptional services

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Keeping costumers coming back

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You are selling jewelry - you already have your first ten

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Your costumers will tell you if your idea works.
If you are not acquiring costumers, you go back to the drawing board.

i.e. maybe the environment has changed. If you are not acquiring.

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We tell the story of Facebook because it never happens.

It redefines

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Fail fast. It is part of the process.
A great idea might not work, because it might be too early.

Trying and starting plants a seed - this is a possibility. Hold on tight.

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Finding the right tools and what you can afford.

Starting seeking the right tools.

More important: Clean data and gathering as much data as possible.

What data do I want to capture? You don't even need to have a use for it yet.

Figure out who is interacting. How am I tracking? Who is interested? Who is dropping off? Whatever tool you use, it is understanding data and embracing an analytical approach.

It is about listening to your costumers.

Open-mind/anti-bias. Have humility and listen. Create an environment where people can push back. We assume something like climate change is equally important to everyone everywhere and it can be irrelevant to the people.

Example: When Jumia launched, they came in saying, we know what we are doing. Kenyan's said, this wont work. Jumia said we know what we are doing. They were wrong. Jumia ordered mini-skirts for a conservative country.

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You don't have to have to have the answer, you are just working towards.

Selling yourself doesn't have to be fake. Focus on the problem. Nerd out on it. Use platforms that are best suited to you (Medium article, LInkdin). It is story telling. It does not have to feel like promotion. If you can't do it, find someone in your organization who can do it. If you are not passionate about your why, figure out if it right for you.

One thing a lot of people don't do - we run away from things that are not comfortable - don't run away, instead ask for help / outside perspective. You can get help very informally.

There are forums that are available - check them out. Specifically woman in tech.

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The closer you are to your consumer, the better you will be

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The closer you are to your consumer, the better you will be

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People think digital marketing is cheaper, it is not. 

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People think digital marketing is cheaper, it is not. 

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You will pay per person.
Once you know, you can pay.
Be ready to put money behind it, especially at the beginning.

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Does your family know what you are working on? Do your friends?
If you are not enthusiastic and frequently selling, how will you convince the first person.

Practice sharing with everyone in your company - have them practice too!

Practice sharing with your inner circle (friends and family).

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Know your answers to these questions:

1. How will costumers/users give feedback?
2. How will you keep costumers engaged?
3. What do you want to avoid with your costumers?
4. How will you engage with positive feedback?
5. How will you engage with negative or constructive feedback?

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Humans are looking for communities to be a part of

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Humans are looking for communities to be a part of

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Digital marketing is important because it allows you to share your idea.

Tik-tok
Twitter
Facebook
Instagram
Voice - podcasting

The platform isn't as important as reaching people.

Be ready to be flexible with different platforms. A mistake people made in the past, investing too much time/money in one place.