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Why are those issue significant?(Why they are issue)

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Why are those issue significant?(Why they are issue)

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-Staff who can work behind cashier need high EQ, they have to face different customer every. Some of the customer may have very bad manner, but they still have to be polite and answer for the customer.

-Starbuck is well known brand and trying to sustain in the market. They need to provide efficient service to their customers such as wi-fi, preparing their drinks quick, providing a comfortable environment for their customers to perform their work and even more .

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-Starbuck have plan to open up more stores, they finding the ways to keep their employee and provide topnotch service for customer during the uncertain economy and high employee turnover rate period. Especially recruit staff who can work behind the cashier is difficult.

-Company policies can clearly defines a series of steps to be followed in a consistent manner, such as how to train employee, standards of recruit.

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Why are those issue significant?(Why they are issue)

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Why are those issue significant?(Why they are issue)

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- Due to the high turnover rate of employees culture, Starbucks faces the risk of reduced productivity, expensive recruitment processes and ineffective teamwork. In addition, the high turnover rate indicates that most employees do not like Starbucks' current employee policies and benefits. This shows that Starbucks is not well managed. To solve the problem of high employee turnover rate, Starbucks should make some adjustments to its management.

- Due to lack of worker behind the retail counter, Starbucks will not be able to maintain the quality of its products, such as coffee that needs to be produced behind a retail counter. Besides, it shows low motivation and passion for positions such as barista. Therefore, Starbucks should focus on jobs that lack positions and provide solutions and higher costs for this.

-Due to Starbucks' high work requirements and work pressure, it leads to a high employee turnover rate and it is more difficult to recruit new employees. Most of them work in Starbucks usually is part time. Therefore, this shows a balance point. If Starbucks needs higher work performance, Starbucks needs to pay the same high-level costs, such as higher salaries, more benefits, and so on.

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-Starbucks' management team is struggling to apply appropriate policies to motivate employees to provide first-class services.

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-Yearly employee turnover rate which 300% or more in Starbuck industry.
-Few people at that time want to work behind the retail counter.
-Employee in Starbuck needs passion and attention to make customer impress.

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1.Offer competitive benefits
-Giving new perks to offer employees which is increases salary, promotion, tuition reimbursement, transport allowance and etc. Such as free coffee , Starbucks partner discount , increasing salary plan and so on. Increasing benefits can increase loyalty, focus and productivity, attendance and recruitment rates.

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Starbuck is facing problem with recruiting staff.

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Howard Schultz

-Born in 19 July 1953,in Brooklyn,New York.
-Director of retail operations and marketing at Starbucks Co. Since 1982

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2. Provide training and short course.
- Provide efficient training for the new employees
- Not only for workers, top managers also need to learn through short courses to understand how to use appropriate strategies to motivate and manage employees.
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-High Employee turnover rate ~ 300%
-Shortage of people want to work behind retail counter

-Starbuck planned for more stores across the world

- Starbuck concern about their employees , and treat as they as partners

- Employee in Starbuck need passion and attention to make customer impress

- well known brand in North America and planned to open new store in other continent