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We wanted Mira and Jack's style to be up-to-date and trendy, and be aspirational for their audience. We did this by focusing a lot on their styling and outfits on their website.

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MiraJax- Behind The Scenes of Best Be Believing Music Video

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Check out our exclusive behind the scenes footage for our new music video- out very soon!!

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We wanted Mira and Jack to convey a message to their young audience about breaking free from the norm and restraints put on them by society. We mainly conveyed this through the 'Best Be Believing' lyrics, but also through tweets on their twitter page.

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We wanted to create Mira and Jack as fun, up-beat people who are passionate about music making but still want to have fun. We thought this would appeal to the younger target audience and also fit with the electro-pop genre. We did this by showing clips of the pair laughing on their website to make them seem down-to-earth.

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We wanted our artists Mira and Jack to appear approachable and like real life people so that our target audience can relate to them more.
We did this by having a meet and great organised by Mira and Jack advertised on their website which makes them more accessible to their audience. This is also seen in their behind the scenes video where they are interacting with fans.