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Its biasing guys as if they could do better than girls and all girls do is just stand in pretty dresses and that if the burger makes you a man what about the women ?

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-used pink and purple and glitter
- Soft female voice
- soft and fairytale music

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Female narration, pink and bright colors. Female action figure. Sand was pink. Little girls playing with them.

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-too much pink
-named the figure as 'mermaid princess'
-only white people in the ad and the tiny people are white

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-Pink and Purple Colours
-Princesses
-Mermaids
-Glitter
-Soft Female Voice

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Soft voice
Soft music
Lots of animals
Light colors/soft

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Girls voice
Princess
Reminds me of little mermaid which had a girl as lead

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Magical music, woman voiceover, Pink and purple colours, and lastly mermaid theme

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MERMAID

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They used bright color-full colors such as...
- Pink
- Purple
They also used a girl voice as well as girl characters. The scenery was also different for the girl it was a ocean. And for the boy it was a construction sight.

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Girls voice.
Mermaid.
all little  kids

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They use a fun full girly voice

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PINK

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- Background Colours - Pink and Light Blue
- Background Music and Narration - Soft
- Female actor
- Colour of Product - Pink
- Glitter
- Female Narrator

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includes female toy
soft voice
pink color
girl narration

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They made it sound extreme
with the voice

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Construction workers

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-Construction Wokers
-Tough Action Figures
-Agressive Action Music
-Agressive Male Voice

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Sounded really aggressive and it had them building things and it was all action music and had dark bold colors. Boys  were playing with it.

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They exaggerated the word 'tough and muscular'

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Tough and strong

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cause they think that majorty of construction wrokers are men sso thery aimseed it for men

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cause they think that majorty of construction wrokers are men sso thery aimseed it for men

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- Background colours - Blue and Orange
- Male actor
- Male figures
- Harsh Narration
- Features of Male toy figure

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They used  a male voice.
Tuff construction worker.
loud action music.

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There are only boy lego toys, dark colours that could refer to guys, plus the kids that were in the commercial were only guys and just because they

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-aggressive
- male voice

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They are using types of colors that they refer to "boy colors" There figures are also all boy figures, no girl figures.

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Very tough
Guy has tough voice
Lots of breaking
Lots of building

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Using the colour pink. using girl toys. Using girl actors. using a girl voice actor.

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Males:
Rough
Kind of destructive
Tough
Manly
Strong construction worker
Blue and Orange
Grey sand
Edgy music
Females:
Mermaids
Different colour sand
Pink sand
Beautiful
Comes with a princess
Beautiful designs
Glitter

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The miniatures people were boys because they said 'worker'

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- construction
- tools
- destroying
- only boys seen in the ad
- manly voice
Girl ad:
- pink colours
- smooth textures on the molded sand
-princess castle
- "mermaid princess mold"

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- trucks
- construction
- tools
- loud male voice
- hardcore
- word construction was repeated several times

Girl Ad:
-  pink and purple
- mermaids
- under the sea theme
- quiet and soft
- happy voice
- princesses

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using construction. Using boys in the ad

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male workers
no girl
no pink or red color
deep voice, man voice on the commercial

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Boy Ad:
- Boy ad is first
- Construction
- Strong male driver
- No pink
- Male voice

Girl Ad:
- Female voice
- Pink
-  Mermaids
- Female mermaid
- Princess
- Pink hearts and stars

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Male voice and construction site/ handy work( stereotypically manly work)