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Overall, the audience feedback was very important because that way we would know what worked well and what didn't work well. It gave us an idea as to what needed improvement.

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The only problem with my ancillary work, both the digipak and website was that the fonts didn't match wit each other so I changed it and made sure the fonts on all of my products were somewhat similar.

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Some of the feedback that we got was that the lip syncing of our artist was off which we then fixed.

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This is the feedback that we got during the editing process, after we'd posted our rough cut.

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This is "IMG 6526" by Group 24 on Vimeo, the home for high quality videos and the people who love them.

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This is "Feedback for Roughcut 2 - p2" by Group 24 on Vimeo, the home for high quality videos and the people who love them.

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This is "Feedback for Roughcut 2 - p1" by Group 24 on Vimeo, the home for high quality videos and the people who love them.

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I was quite surprised by the reaction from the audience when our video was screened at the cinema. I hadn't been expected it to get such a great reaction. There were people cheering it on, applauding and screaming, in a good way of course.