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I didn't really challenge these conventions. I copied what was predominantly seen in most ancillary products.

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FEATURES OF MY ANCILLARY - DIGIPAK AND WEBSITE

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FEATURES OF MY ANCILLARY - DIGIPAK AND WEBSITE

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A VOICE NOTE SUGGESTING WHY I CHOSE THESE.

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A VOICE NOTE SUGGESTING WHY I CHOSE THESE.

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Prop

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Location (Fence)

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Location (Forest)

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Smoke bombs/flare.

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Projection

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We decided to use some ideas from other music videos to tie up our one. This is so it produced certain types of synergy and when the audience is watching out music video, they'll be able to remember it from another similar music video and so it makes it seem real.

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Repetition

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Close-up

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Actions representing emotions/mood.

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Performer looking directly into the camera.

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Goodwin believed that traditional narratives did not apply to pop videos but a different approach was taken to show it. We used the concept of 'Amplification'. This indicates that the video does not contradict the lyrics and has no connection whatsoever. Goodwin stated that pop songs usually contain repetition making it easier to identify the genre and become familiar with the music video. He state that pop songs have recognisable features such as: dance moves, outfits etc. Goodwin also said that a function of a music video is a close up of the performer and them staring directly into the camera showing that they're passive. He also says that the actions performed indicates their emotions expressed.

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After doing some research into music video,  I found that vernallis had very good features which was included in music videos. This includes features such as: Jump cuts, speed, special effects etc.

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Special effects

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Slow motion

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Camera moving with the music

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Jump cut