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https://www.youtube.com/watch?v=dOVINPC_ub4
This commercial advertises the wide variety of costumes and accessories available at Spirit Halloween, giving customers many choices.

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IMSAI's advertisement for the Megabyte Micro Computer shows how the device grants a person power through technological liberation; the freedom to create documents, code programs, and browse the newly conceived web was very attractive to consumers.

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Kenmore: Just Set The Dial And Relax A While (1950s)

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Kenmore: Just Set The Dial And Relax A While (1950s)

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Kenmore utilizes a subtle appeal to autonomy in its advertisement for an automatic dryer by portraying how the machine provides consumers with extra free time to spend however they wish.

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National Network advertises its cassette recorder with "My Video" at the top in order to establish a personal connection between the consumers and their videos; this gives them a feeling of control and power.

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By revealing how consumers may select any color shoe, Converse demonstrates a simple appeal to people's need of choice.

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DATSUN headlines its car advertisement with "Lead the double life!" implying that the purchase of this car gives consumers a newfound independence: the ability to practically live two lives at once.

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VIGPS utilizes the phrase "YOUR DESIGN HERE" to advertise its custom t-shirts, gratifying the consumers' desire to control what their clothing displays.