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Marketing
2nd Period

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Because of advances in technology, the invention of the internet, the development of a global market, and a mobile lifestyle, companies have had to advance their products and business models to keep up with competition and maintain a share in the marketplace.

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1. The product now has a bigger viewing space

2. Form Utility - Tv's used to be run on cathode ray tubes, and built as a piece of furniture. Now, the picture is displayed on LCD and can be hung on your wall.
Time utility - N/A
Possession Utility - It used to be cash only now you can use any type of payment.
Information Utility - The original was advertised as a brochure, now you can see advertisements everywhere
Place Utility - At first, it was only available by special order now it is available anywhere
3. The company needed to improve the product to make it easier to see. Also, they needed to make it capable of receiving more signals so that they had more channels. They needed to make it easier for people to use.
4. Televisions used to be only for the rich and now it is for the rich. Also, instead of TV's being for special events for the rich they are now used commonly among households. Also, they are even at public places like restaurants. Finally, instead of Tv's being for the social "higher class" they are for anyone.

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1. The product is now more capable and washes clothes faster

2. Form Utility -  The machine now uses washer plates instead of an agitator, made from metal and plastic, and uses microprocessors.
Time Utility - You can buy washer machines at anytime
Possession Utility - Before washer machines were cash only, now you can buy them with any type of payment
Information Utility - Used to be only what people told you about the product now it is on billboards and also on commercials
Place Utility - You used to have to special order them, now you can buy them at any appliance store.
3. The company needed to improve their product to make washing clothes more efficient. The company needed to improve the product to make washing clothes faster. Also, they needed to improve the washing capacity of the washing machine.
4. Washing machines used to be only for the rich. Now the product is a staple for households. The product is now for everyone not just the rich. Also, the product used to be made for people who stayed at home, now it is for more active lifestyles. Finally, the product was produced for people who had time to stay home all day, now it is for anyone whether they stay at home, or go to work daily.

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1. The product is smaller and more mobile. The new thing about the product is that it now plays digital music.

2.Form Utility - It is now smaller and compact and fits in your pocket.
Time Utility - N/A
Possession Utility - You can now buy the product online.
Information Utility -
Place Utility - There were no online providers for the Walkman now there is.
3. The company needed to improve their product to make it more convenient to buyers. They improved the product to make it more mobile. Also, they made the product able to play more music instead of playing cassette tapes, they play digital music now.
4. The Walkman was for runners and joggers to listen to music while they ran. Now, the Walkman is available to everyone. The Walkman was marketed was a piece of sports equipment, now it is a product for all lifestyles. Finally, the product was marketed mainly for runners and now it is marketed for anyone.

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Old

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1. The product is more mobile and capable

2. Form Utility - The first mobile phone was made to only work in a car and limited to just making phone calls. The newer product is now made with better technology and capable of being a portable computer.
Time Utility - With the new phones, you can make a phone call anytime you want while with the bag phone, you had to be inside of a car and it had to be running.
Possession Utility - There hasn't really been a change in the way you can buy it, but now you can pay on an installment plan.
Information Utility - The product is now on billboards, television ads, and computer ads.
Place Utility - With the bag phone, you could only buy it at specialty auto shops, and radio stores.
3. The company needed to improve their product to make it more convenient for the customers. They company made the product capable of accessing more information. The company also needed to improve the product to make it usable for more people.
4. You can now see anyone with a cellphone. It is now open to all demographic areas and not limited to higher income adults. The first mobile phones were used primarily for people who worked on the go, now cell phones are a staple for all lifestyles.

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1. The product is easier to access. The new thing about this product is that you do not have to go into a store to buy the product.

2. Form Utility - It is now a kiosk, therefore, the company does not have to pay for building overhead costs, or employees to run the store.
Time Utility - Now people did not have to wait until the store was open to buy the product.
Possession Utility - Instead of having to go inside of the store and rent it for as long as they want, they could go to the kiosk and rent it for a day
Information Utility - Instead of having to rely on television ads they were able to develop an online website to help identify kiosk locations.
Place Utility - The product is now sold from kiosks so there are many more locations for the product to be sold.
3.The company needed to improve their product because the competition of the internet and streaming services were putting them out of business. The company improved the product to make it accessible to more people. Also, they improved the product to cut their spending and improve the profit of their product.
4. By going to the kiosk model, the company was able to reach lower income families and individuals. Any aged person could buy the product. People who did not want to go into a store, and wanted their privacy would prefer the kiosk, and because of today's busy lifestyle's people could easily stop at a kiosk and not have to wait in long lines.