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- The Purge has the genre of a thriller film which has to be portrayed by the cover of the Dvd in order for people wanting to buy it. The dark colours and the creepy face on the front cover suggest the genre of the film.

- On a dvd cover there is the film title so the audience can easily recognise what dvd they are looking at. In this case The Purge is in white capital letter so it is clear, bold and contrasts with the background.

- On the dvd cover you will always find a certificate of the film which suggests what age range is suitable to view the film. It states the certifcate on the front, spine and on the back of the cover and on the back it goes into more detail of the reason of why it has been rated that age. These are compulsory features along with a barcode, runtime and legal information.

- The actors/ actress' can sometimes determine for the audience whether they want to watch the film or not, usually the actors/actress' who play the main characters are displayed on the cover somewhere.

- On dvd covers it shows the producers of the film so people can see clearly who has been apart of the making.

- Film review quotes usually appear on the front cover of the dvd to catch the viewers attention into wanting to find out more.

- On the back cover of a dvd there is a blurb which informs the audience of the simple story line.

- Also featuring on the back cover is the dvd's special features to let people know what else the dvd includes as well as the film. The are also sometimes smaller back images to give a sense of the film to the audience but not giving too much away.