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Costume, Hair and Make-up.
Ant and Dec for this particular show are dressed smart but casual. They usually where a pair of jeans for the show and a smart top either a shirt or polo. Most of the times the colours they wear match the colour of the other. In the image above Ant and Dec are shown dressing smart with matching white shirts and a plain black blazer. Dec is shown with a white folded cloth in his top pocket. The hair also very smart as they both have short, slick hair styles. None of their hair is out of place or looking messy. The make up they wear is subtle and looks like they are wearing none because they are male.The make up worn is mostly just to look like perfect skin for the television.

Voice.
Ant and Dec both have a very strong geordie accent as they are from Newcastle. Even though the accent is strong they speak very clear for the televison and are easy to understand. When they make jokes towards each other the accent becomes strong and more informal as they are having conversations. When talking to camera they are more formal talking as they are now having a conversation with viewers at home. This is usually at a more slower pace to make it easier to understand. The tone is fluent and jokey and quite loud. At the beginning on this certain show they have their own catchphrase where they say the title of the show.

Body Language.
The body language these presenters give off is very laid back and they are stood very comfortable looking. They give off a chilled impression and look relaxed and happy to be presenting and being where they are. They do not look forced. They are very similar in body language as they are in the accents. They are like mirrored effects when being stood beside each other.

Target Audience.
The target audience is mainly teens and older and can appeal to some families. With the times it is aired moat young children are in bed as it is quite late. The celebrities that also compete are mostly for older generations to understand so that would make it more entertaining for older generations.

VALS.
The VALS for I'm a Celebrity are strivers and believers because they tend to be more traditional and motivated by achievement. They are also experiencers as they are youthful and constantly on the go. Makers watch I'm a Celebrity because they are practical and self sufficiency people.

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Costume, Hair and Make-up.
On Britain's Got Talent Ant and Dec are dressed completely smart and formal. They tend to always wear suits that mirror the others. They wear the full suit including the trousers, white shirt, black tie, waist coat and blazer. This is because the show is a lot more formal than I'm a Celebrity and is more of a family kids programme. This however only seems to be the live performances. When it is the auditions they tend to take a more casual approach.
The hair style they have is the same as the show before. It remains the same smart slick hairstyle that keeps them looking professional as they are mostly on live television. Like the make up for I'm a Celebrity it is kept very natural as they are male and only wearing it for the show as they are the presenters and have to look their best.

Voice.
Ant and Dec are both from Newcastle so do have strong geordie accents. When they are at the live auditions their voices are casual and chatty. This is because they are usually just having conversations with contestants before they go on asking them a few questions and just having a general chat. When it comes to the live performances they become more formal ass they are talking more to judges and to the cameras. Their speech is slowed down and hey talk more formal. This is shown especially when announcing who goes through and who doesn't near the end of the performances.

Body Language.
The body language in the auditions is more laid back and they are more casual. It looks comfortable as it is families and they are not taken to seriously. In the live shows when it is more formal and it's when the show becomes live and everyone starts to tune in then they start to stand straighter by each others side. They usually keep their hands by their sides or together. They keep their stance very neat and tidy and looking professional. They both are both shown of this way as they both act very similar when it comes to the live shows are profession is key.

Target Audience.
The target audience is mostly families as it is a talent show and shows talent all around Britain from all ages. Anyone can watch it as that is the aim it goes for.

VALS.
Experiencers are a group of VALS that would watch BGT because they are the youthful group and always up and ready to go. Makers are also the second group of VALS that tend to watch BGT because these are the type of people to be practical. Innovators are another group that would watch BGT. These type of people are forward thinking and confident with what they do. Achievers may watch BGT because they are motivated and live conventional lives. Strivers are similar to the Achievers Strivers would also watch BGT and their style is extremely important.

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Come on Jonny be Awsum! | Auditions Week 2 | Britain’s Got Talent 2017

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Full-time comedian Jonny Awsum wants the chance to play to a big audience, with BGT the perfect place to showcase his hilarious musical, featuring Ant & Dec. See more from Britain's Got Talent at http://itv.com/talent SUBSCRIBE: http://bit.ly/BGTsub Facebook: http://www.facebook.com/BGT Twitter: http://twitter.com/BGT

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Costume, Hair and Make-up.
Stephen Mulhern presents Britain's Got More Talent and they way he dresses within the show is very smart casual. He usually dresses a smart shirt with a pair of jeans. His style is pretty basic when presenting Britain's Got More Talent. His style becomes more dressy when the show is aired after the live show of BGT. It looses less of the casual and then becomes more smart. The hair always remains the same as his signature hair style keeping it short and combed over styled up. The look is pulled off with both type of dress styles as it is appropriate and just seen a normal, formal hairstyle.
The make-up style Stephen Mulhen wears for the show is very little. He has it so it looks very natural but enough to make his skin look perfect and have lots of colour like within the cheeks.

Voice.
When Stephen is presenting the Britain's Got More Talent during the auditions week the show has a different approach than after the live show version. The first few episodes are more laid back and set behind the scenes backstage. Here he chats to contestants and consists of playing games with them and having random chats. His voice is casual and speaks with a British accent and is more upbeat and talkative. This is because the show is taking a family approach making it fun and entertaining so nothing is really taken to seriously. When hosting the live versions his voice becomes more slower paced and more formal as it is live and the show takes a more professional look. Within the show, when they play mini quizzes and have interviews, the voices tend to become more at ease and starts to take a more chatty approach.

Body Language.
Stephen Mulhern's body language throughout the show is very upbeat and has lots of energy. When speaking he tend to speak with his hands. His body language shows he is comfortable with the role he has on the show. His is always smiling and you can tell his body language is not forced. When talking to the camera the body language changes and becomes more formal and strict but still looks comfortable and isn't forced again.

Target Audience.
Similar to Britain's Got Talent, the target audience is mostly families. BGMT is on later than BGT so some families may be asleep so within in families it will mostly be the older teens and parents.

VALS.
Similar to BGT, BGMT will have the similar types of VALS groups. Te first group to watch to this would be innovators. These type of people are forward thinking, confident and prefer the 'finer things in life'. Achievers would also watch BGT. These are always motivated by achievement. They stick to what they know and favour established products. Again, strivers and achievers are similar so they both would watch BGMT. Lastly, expirencers would watch BGMT. These are the youth and constantly on the go. They heavily spend money on clothing, fast-foods, music and new gadgets.

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BGMT is back! And Stephen's planning a wedding | Britain's Got More Talent 2015

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Dec's getting hitched and Stephen Mulhern has put himself forward as best man. See the stags warm up for the big day and find out who's made the guest list. Britain's Got More Talent returns this Saturday, 9.20pm ITV 2 - don't miss it.

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Costume, Hair and Make-up.
On this show Stephen dress approach is a lot more formal than Britain's Got More Talent. He is seen on the show wearing a suit, shirt and tie. This outfit is more formal as it is a quiz show and more quiz show presenters usually take this approach with style of clothing. He looks very smart and dresses this way to appeal to the theme of show and target audience. The shows style is the same so this style of clothing is consistent. The hair doesn't really change from his usual style as his hairstyle is very clean and smart every time. The make up worn in this is basic. It's a little amount of make up but enough to make the presenter look natural and full of colour. The make up is also used to make Stephen look camera ready and perfect skin ready for the television.

Voice.
The voice Stephen is using is formal and he speaks very slow paced. As it is a quiz show and he is asking questions the tone he uses fits perfect and he is clearly understood. He uses and upbeat tone making his voice entertaining to listen to as keeps viewers entertained all throughout. His voice and tone changes at the beginning when is chatting with with contestants. He becomes more casual and talkative. By doing this he is making his voice comfortable for contestants to talk to as it is a family game show and has a positive approach.

Body Language.
Stephen's body language on the show is very basic. Moat of the time he is stood behind a stand and presenting from there. He keeps his stance very neutral and stands straight. He has very little movement throughout the show as it is a quiz. At the beginning of the show he does move towards the contestants and have a general chat with each one. Here, he shows more movement and look more laid back as he is just having a general conversation. Here he also doesn't look forced he seems to be comfortable in front of the camera. Like BGMT, he still talks with his hands but he does talk less with his hands on Catch Phrase as it is more formal.

Target Audience.
The target audience for this show is quite varied. As Catch Phrase was a popular show within the 1980's when it made its first reappearance it was seen to maybe appeal more to the older generations that has watched it when it first aired and was excited to watch it again. As the show got more popular I feel it started to appeal more to the families of the older generation that used o watch the show as it is a fun and entertaining programme to watch and families can join in at home and play together.

VALS.
The types of VALS to watch Catch Phrase would vary as it is a quiz show. the first group of people would be survivors. These are on low income and are usually retired or unemployed. Makers can also watch Catch Phrase. These are people who rely on self sufficiency and are practical. Believers would watch Catch Phrase. This type of group is fairly conservative people that are predictable and tend to be very traditional. The next group of VALS is thinkers. These people are mature and can be classed as responsible, well educated and professional. The last group is achievers as they are motivated by achievement which fits perfect with a quiz show as its all about achievement.

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Catchphrase   Stephen Mulhern  Saturday, 1st Oct

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Catchphrase Stephen Mulhern Saturday, 1st Oct

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L01 Understand presentation roles and techniques

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Good understanding of the purpose and style of corporate videos

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Good understanding of the purpose and style of corporate videos

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understands presenters and their accents

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understands presenters and their accents

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Formative distinction - demonstrates a great understanding of understanding presenters and their style. Well written and incorporates correct media terminology. Well done

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Formative distinction - demonstrates a great understanding of understanding presenters and their style. Well written and incorporates correct media terminology. Well done

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Unit 28: Corporate and Promotional Production

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Unit 28: Corporate and Promotional Production