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Concerts

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Creating a brand image allows the artists audience to create a fandom which allows them to recognise the artists work straight away and will be able to familiarise it with the artist himself. With Zak Abel, he uses a colourful neon colour scheme though all his work and uses the same font. These could lead to Brand Deals which is a good way of marketing and reaching a wider audience.

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Artists would market themselves in different ways to appeal to their particular target audience. Thus, marketing techniques not only change over time but would change according to the artists target audience. For example, an artist with a younger target audience would use more social media and online advertising, whereas, artists with a more older target audience would use less of online advertising and more album signing, music magazines and pop up shops to appeal to their target audience

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Live performance in BBC lounge

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By doing TV appearances it allows the artist to reach a wider audience and get his name out there and known.

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His constantly using social media outlets like instagram, twitter and much more to reach/interact with his target and promote his music.

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Advertising his new album on twitter

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Doing interviews will wider your audience and reach them on a mass level especially well-known popular companies such as Vouge

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Artists market themselves in several different ways to catch their audience attention. If the artist is more successful they can use OOH Advertising and could spend more money. The typical ways an artist would advertise themselves and many more:

Posters (OOH, Bus Adverts, Billbords)

Social Media (interacting with their audience)

Magazines

Interviews

Websites

Collabarations with other artist or TV shows

Live Shows/Tours/ Concerts

Pop Ups Shops

But as technology changes with time so does marketing methods. All these mentioned above are still used by artists but social media and online advertising has increased massively with society being obsessed with smartphones and technology. Majority of the population use social media vigorously thus it only makes sense if artist use more online advertising to market themselves instead of things like music magazines, album signing, Pop up shops nowadays they would have online pop up adverts on youtube, meet and greets after concerts, TV appearances.

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Here are some examples of different ways our artist Zak Abel markets himself: