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Realistic Narrative
A Realistic Narrative in advertising is when it's made about a real life situation or it has a real story behind it , which makes the audience react in an effective way .
the advantages of this is that its relatable because its made to look realistic with real families this will encourage more people of different ages to be interested, because it can apply to everyone from kids to older people so there is no limit on the audience.
obviously have to make it entertaining and memorable so more people can remember it.
anti- realistic narrative
anti-realist narrative will include things like of aliens, vampires , animals and lots others with CGI effects.

which isnt relatable to the audience it gives the company a lot more freedom to do as they want with certain adverts  to make it more fun for different audiences.
most of the time the advert has nothing to do with what it is advertising but they make it random to make it funny and humours or the audience giving them something to remember they will remember the advert more than the actual product they are trying to sell to them .

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parody advertising is when one company/brand mocks another company/brand, through advertisements in television, magazine ads, talk shows and radio. Sometimes, when a company goes too far in mock advertising, they are either sued, or fined by the company they mocked and it could be offensive

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Specsavers 'The Specs Effect' Advert (Lynx/Axe parody)

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Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style... It was directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.

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a dramatic response hooks the audience to feel bad giving an emotional response making the views feel sympathy for whats happening in the advert.
it uses real life events that are powerful and surreal .for example this video shows how smoking can lead to multiple problems.
some people might watch this video and it could influence them to stop smoking or reduce the amount they smoke.

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Every cigarette rots you from the inside out.

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This advert brings to life the damage smoking does to your body. When you smoke, toxins attack every part of you, causing you to slowly rot inside. If you could see the rot, you'd stop. Millions of people have used Smokefree support to help them stop smoking.

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a stand alone is a single advert that a company puts all their money and effort into without thinking about doing any other adverts or if there will be a next one.  for example of this is the Hovis advert where the kid is running through the different eras that everyone knows about and how the company has survived through the highs and lows points it is effective to the viewers.

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New Hovis ad depicting the last 122 years

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Staple British bread brand Hovis have released a new advert showcasing over 100 years of the nations history. Part of Hovis huge relaunch campaign, the ad is a mammoth 122 seconds long celebrating the 122 years since Hovis was established.

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a talking heads advert is when a person looks at the camera and talks about the thing being advertised. This is similar to documentary however the person in front of the camera just talks about the product.   in this advert not much thought is put into it mainly it focuses on one person at a time but it is effective.

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over the years advertising has improved on varies levels with its animation skills and special , a lot of old adverts didn't get much sale because of the quality of the picture and the presentation, where as these days there is a lot of new adverts that apply to people and the quality and presentation is so much better and the effects are unnoticeable at times because they are that good but old videos are more memorable.