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Dark background and in open area. Reinforces the idea that women are vulnerable, which ie highlighted by the bright colours of the victims.

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A difference from historical horrors and moderns horrors would be that modern horrors don't usually have a good ending whereas during the historical horrors they'd have good endings

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Blood dripping from the "V" links into teeth- fangs

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Font is torn and ripped, almost as if its ruined as if the vampire as had that affect on it.

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Font
The font is old fashioned and covers the top of the drawing. The rest is also italic or bold and doesn't stand out much.
Colour Palette
Colour palette is grey to create a dark and gloomy atmosphere.

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The bats have connotations to the gothic genre and link to horror and danger. Also the colours of the bats are very dark and have connotations to danger, fear and death. Also, the bats are linked to night time which creates suspense for the audience.

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Vampires are linked to killing. It is reinforced by the colour black, which is worn by the vampire. The colour red connotes death and links to blood

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Humans vs supernatural. Humans seem vulnerable and much more weaker than vampires. The vampires then seem more dominant and powerful

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MALE (dominant) Vs FEMALE(vulnerable)
HUMAN(innocence) Vs ANIMAL(aggressive-bats)

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Females On the poster are shown to be sexualised through their body language to show their vulnerability

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Bats connote terror and death which represents them as the villain

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Main image focuses on the vampire and his power over his female victims as they lie around him. Creates a horrific, gorey atmosphere. Links with how men were seen as above women in 1960

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Bats are a symbol of horror, terror, danger, blood, evil. Appears villainous.

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Innocent vs. Corrupt
woman - innocent, bitten by the bat, going against the vampire
vampire - evil and corrupt, kills people

Male vs. Female
Evil male, dominant
Females in danger

Human vs. Vampire
battle between vampire (male) and human (female)

Repetition:
stereotypical 'damsel in distress

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Colour: dark colours, gothic palette. Only prominent colour is red to emphasise blood.
Female victims: stereotypical of the time. Men would normally rescue the women and they would be a 'prize'.
Serif: bold - prominent on the page. Black outline with white middle. Without the black outline, the font looks like teeth. Espcecially the. 'V' that has blood on it, representing the vampire tooth.
Main image: vampire in stereotypical suit.