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India
Price: 250-300 rupees
Local Brand: Time Hortens & Barista (Fanchises), Heebee(Ludhiana),Cafe Coffee Day (Local)
Demographic: Target both male&female ,age range 22-60, with mainly income RM3000-RM4000, mostly professionals, employees and dating couple
How often the product being consumed: 2-3 times per day, usually start consume coffee minimum at age of 18, mostly above 20 y.o
Type of milk used and consumed: raw milk & liquid milk

Malaysia
Price: RM18-30 (Starbucks)
Local Brand: Costa Coffee, Old Town White Coffee, Starbucks (International franchises)
Demographic: Target both male&female ,age range 22-60, with mainly income RM6000-RM13,000, mostly professionals, employees and university students
Type of milk used and consumed: condensed milk & evaporated milk

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ABC / Ais Batu Campur

sold on the street and restaurant in Malaysia

1.Price Malaysia = RM5-8
Price India = 40 RUPEE /RM 2.20

Purity
Malaysia = 32% (varies depend on stall
India = 0% (Crush ice and syrup)

Portion Milk
Malaysia =20-30%
India =0% (85% concentration of sugar)

2.Demographic
Malaysia
all over Malaysia
Age varies and affordable income (Preferably M40 to T20)
India
10-20 age range
All over India

3. Weekly if hot climate
Reduce during rain weather

4. GOLA ICE/GOLA GLAZE / ICE LOLLY/ SNOW CONE / CHUSKI
sold on the street of India

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Yogurt

1. Price and portion

(MAS) : lactel brand

125g= RM2.55 (flavour) (INR 45.1)

1.4 kg = RM20.50

(IND) : Amul brand

100 g= RM1.67 (INR 30) - flavour

Nestle brand

90g= RM 3.05 (INR 55) - flavour

Purity - not 100%

2.Demographic consumer: MAS

Age: 18-65

Income: more than 3k 36% / less than 3k 64%

Single/fam: 59.3% single, married 40.7%

Demographic consumer: india (price 30-35 Rs)

Age: 17-40

Income: 35,560 Rs and above

Single/fam: 30.3% single, 69.7% married/fam

3. How often yogurt consumed (MAS)

- once a month

-from 236 consumer (71% is female) and (29% is male)

- most of it is yogurt drinks due to its flavour

(IND) average per capita consumption of yogurt in India is around 3-4 kilograms per year.

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1.  a. price & portion
Malaysia: RM2.00-RM3.00/300ml cup
India: RM0.71/100ml cup (15-20 Rupees)

b. purity
Malaysia: majority use condensed milk
India: pure milk, high fat milk is more prefered

2.Demographic consumer:
a. age
Malaysia & India majority above 10 years
b. Income
All income groups in Malaysia & India can consume tea.

3. How often:
Malaysia and India consume daily, about two times a day (India is the world's largest consumer of tea, consume nearly 30% of global output

4. Similar product
Chai, Taj Mahal, Lipton, Red Label

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1. Price
Price of Verka : 60 Rupees (1L) - green color ( RM3.36)
Price of Farm Fresh Milk: RM7.90 (1L) , 100% pure fresh milk

Purity
Verka:  Pasteurised 100%pure
Farm Fresh: Pasteurised

Portion
Verka: 0%
Farm fresh: 0%

2. Demographic consumer :
Verka: Age - up to 2 years till elder people
Income (in India)- all class of income 1 lakh per

Malaysia: Family with children
Income - all class of income

3. How often product consume:

Daily consume
48.8%  on daily basis people consume.

Malaysia
Around 2 L per head per year

4. Verka standard milk  (consume in large scale)

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Bang Bang Milk Tea with Brown Sugar Black Pearls
1. Price = Large: RM8.45; Medium: RM7.45
Purity: UHT Milk
Portion of milk: 30%

2. Age: 15 to 25 years
Work Status: students
Single/family: Single

3. How often been consumed: Average 3 bubbles teas a month

4. Product in India: Thai Milk Tea from Dr. Bubbles Chai Spcialist
Price: Large: ₹220; RM12.41, Medium: ₹170; RM9.59
Purity: Pasteurized and UHT milk
Portion of milk: 50%
Age: All age group
How often been consumed: Rare

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Nestle yogurt

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Baskin Robbin
1. Price : RM14.00 Purity : real milk (whey) Portion of milk : 70% of ice cream.

2. Demographic of consumer :
(26.93%) age 25-34,
(22.59%) age 18-24,
(18.65%) age 35-44 and
(7.18%) age 65+.
The consumer are 60.63% female and 39.37% male. (Families).

3. Consume highest in march through July (monthly).

4. Similar product in India : Kulfi

Price kulfi: 30 Rupee - RM 1.69 (affordable)

Purity: fresh milk (directly) not the pasteurised milk

Each different state have their own corporative in dairy
Amul (largest) organization that indicate std and price of dairy product - not even 3%- self sufficiency milk in Malaysia
May be more than 100 because everyday comsumed it - India

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Ice cream

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Malaysia
1. Local cheese brand: Milky Whey Cheese
2. Price: RM11 - RM25 per 100 gram
3. Type of cheese : mozzarella, gouda, blue cheese, soft cheese
4. Consumer : consume by all ages
- average consumption per capita in Malaysia is 600 g
- expected to grow 8.53% in year 2028
-consumption not only in food, but also in cake and drinks.

India
Local cheese product & brand: Paneer (Amul)
Price:RM22/kg (400 rupee /kg)
Purity: milk fat min. 50% on dry basis
Demographic consumer: every household of every income groups ( the difference lies on the frequency of intake)

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Malaysian Product : Milo (200ml)

1. Price : RM2.70 (47.85 Rs.)

Purity :
Skim milk
6.25% cocoa and sugar

Portion of milk :
Energy/serving - 124 kcal
Total Fat - 3.4g
Saturated Fat - 1.8g
Cholesterol - 2 mg
Sodium - 60 mg
Total carbohydrate - 19.0g
Added sugar - 16.0g
Protein - 3.4 g
Calcium - 120mg
Added Vitamin  - 13.5mg

2. Demographic consumer : Household individuals (people of all ages), up to 79.7% household in Malaysia consumed [2021]

Malaysians are known to be the largest consumer of Milo worldwide

3. How often product consumed : Daily

4. Similar Product in India : Amru Kool Koko Flavoured Milk

Indian Product : Amul Kool Koko Flavoured Milk (200ml)

1. Price :  RM1.41 (21.5 Rs.)

Purity :
Sterilised milk
6.5% coco solid and sugar

Portion of Milk :

Energy from Fat - 26 (kcal)
Total Fat - 2.9g
Saturated Fat - 2.1g
Cholesterol - 12 g
Sodium - 52.5 mg
Total carbohydrate - 7g
Added sugar - 8g
Protein - 3.8 g
Calcium - 160mg
Added Vitamin A - 75mg
*Not a significant source of Dietary Fibre, Vitamin C and Iron

2. Demographic : City people
Kids = 4-16 (school going)
Young people = College-going
Income = From parents
Family

3. How often product consumed : 2 days a week

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1. Find the price, purity and portion of milk in the product.
2. Find the demographic of consumer of the product (age, income, single/family).
3. How often the product being consumed (daily/weekly/monthly)
4. Find the similar product in India (doesn't have to be the same brand)
5. Repeat the instruction number 1, 2 and 3 for the finding in number 4, and compare with Malaysia dairy product.