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Swiss style emphasizes on neatness, eye-friendliness, readability and objectivity.

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Swiss style emphasizes on neatness, eye-friendliness, readability and objectivity.

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To make the reader focus more on what is really important is the main goal of the Swiss Style.

simplicity, minimalism

order, clarity, grids

geometric, abstraction

typography, legibility

rational, objective

universal, unity

Using different fonts sizes

Using of effective photography

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Comment:
This poster showed the use of photography and typography, rather than illustration. Objective photography was seen as an excellent way to communicate. It was obviously showed a safety poster below- "Watch that Child!"

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Looking at this poster, it showed a lot of design principles.
Line perspective, mirroring against a volume, movement and grid system.

By projecting a number of closely parallel lines that converge in more places in and around the composition  directly show 3-dimensional space. The parallel lines's surface have several different angles of reflection it becomes a volume. Volumes distort the reflected object and the mirroring is no longer symmetrical about an axis.

Thus, can be shown as a sequence or some illusion of motion when we look at it for a long time. The art of placing elements is well-structured, balanced designs despite not being use of the grid.

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De Stijl movement is the ideas of reduction of form and color are major influences on the development of graphic design as well. Therefore, the plane, the straight line, the rectangle becomes the pillar in art.

In the poster, the use of austere geometry and color to create asymmetrical but balanced compositions that conveyed the harmony.

Neo-Plastic compositions juxtapose horizontal and vertical lines along with the primary colors of red, yellow, and blue against the non-colors of black, white, and grey to produce timeless balance.

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The larger the font size is, the more important is to show the reader focus on the main point.

The black texts lie on top of orange texts, the first overlaps the second. When overlapping visually appear to be one type of new form they become a new compound form.

Geometric figures (rectangle) also spices up the whole image, making it look sharper and purpose directed.

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Developments in Architecture by applying  De Stijl 

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Developments in Architecture by applying  De Stijl 

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This poster, different font-sizes provide readers with the necessary details. Huge words are the entry points, the top-level elements in the content’s information architecture and page’s hierarchy. This is a very efficient way of guiding the reader’s eyes through the page, thus working as an interface to the content.

The contrast between text and its background are reduced as the distance between them increases. This is why a darker cast colour appears closer.

The visual weights of huge and tiny words in a composition are in equilibrium, the composition is in balance.

Despite without an object showing movement, however texts arrangement along create an imaginary line which is the line path (vertical).

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The geometric share the same characteristic, distance between repeated geometric is identical,  repetition and frequency are created.

Symmetry is considered beautiful, but static.

The arrangement of geometric and text are equilibrium, balance is created.

Although they shared the same characteristic however the bright colour (orange-yellow)  become focal points in a design tend to move to the forefront. This creates the positive and negative form.