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Out of 200 participants 70 people were interested in using online platforms to sells items

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We will be using UCAS as they have a strong student loyalty and they are the most popular app for helping students so they have a similar aim as UniReady.

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We would have to look if any new taxes could be introduced that could harm a part of our service, and in addition effect our revenue.

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University students from all universities in the UK. Age ranging from 18-25.

Students are known for living on tight budgets so cannot afford to miss an opportunity to make some money. This will appeal to all students as it is quick and easy to sell University items they no longer use and get quick cash from items that other students are looking to buy.

Our target audience will also be the students buying from the site, that are looking for a safer more reliable platform to buy items.  Finding the right text book for their course and keeping up to date with the latest tickets and events in their location can be difficult when using more than one site such as Facebook, eBay and Fatsoma. Our app is a combination of all three making it more effective and safer purchasing experience.

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We will need to consistently update our app and make sure we use the most advanced updates, as our users are young so will be digitally aware, and therefore expect our app to run as effectively and advanced as our competitors apps with zero clitches or bugs.

With this we could see problems updating the app when new software's and updates come out for iPhone (iOS) and Android.

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APP for student to sell items such as club night, gigs, concert tickets, clothing, textbooks to other students while at university

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APP for student to sell items such as club night, gigs, concert tickets, clothing, textbooks to other students while at university

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We will design an App which will consist of a profile with-

Student username (should not contain any personal information)
University (location)

Students no longer need to rely on various small Facebook groups they have it all central in one location on an app almost known as a student specific eBay.

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Easy way for students to quickly sell old textbooks, clothing, unwanted tickets, technology etc Prevents students money going to waste on selling and buying fraudulent using unsafe scam apps.

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Through marketing from companies whose target audience are students they will pay to advertise on the app for instance buying tickets to an event through the app is the only way to receive student discount. Therefor the student pays a small fee to advertise and sell their item it will have monetary gains themselves from doing so.

Our economic factors could include inflation rates and interest rates, these could seriously effect our app if the rise is too great.

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Students get to follow pages that meet their preferences and requirements, so their main feed is filtered based on what they are interested in, this is based predominantly on what course they are studying and their location. They can also use search methods to look for specific items with an extensive criteria. We believe this will help students find what they are looking for.

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We will be taking a small fee from each sale made by the students selling on our app.

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Our fixed costs will be an unchanged fee that will be paid to various companies for us to advertise our app on their sites.

Wages
URL Costs
Maintenance
Developers
Copyright
Apple Developer Licence

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Students themselves are the suppliers of the items opportunities  for businesses to use the app also.

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If the App is not promoted well enough then Students may just continue to use Facebook and it would be unlikely the business would be able to generate profit.

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Nothing like this yet available on the UK market. Competitors offer a similar service but a clear USP is set.

Revenue can be generated from a percentage of sales such as 5%.

Students currently use Facebook which not everyone uses, much easier and convenient way to buy/sell items while at university.

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This app has the opportunities to do well as if fulfills the needs of students. If we generate a good income we can also branch out into different services for students.

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Our input will be various promotions, discounts and events for the customer to use in their town or city

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In order to have our app out for the public to click on to download. We will be calling and emailing companies and sites, asking if they can advertise our app on their site.

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Customers deal with arranging the sale of their items business is a facility for doing so.

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Students looking to make a profit from unwanted items. Monetary gains for customer and business.

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Our variable costs will be through updates or changes we will have to make to the app itself.

Updates
Advertising

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There are a few threats such as our competitors like Fatsoma and Depop that are always looking for new ways to advance for their audience. Also a weakness for our app is we are fairly new so brand loyalty could be a threat.

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Confidentiality issues within our app will need to be dealt with before the launch, as bank details and other information about our users will have to be kept private.

Intellectually Property Ownership (and protection) will also have to be considered. As our app develops with technological advances we want to own all the work associated with out app such as marketing, development and selling. We want any work produced by our team to stay within the businesses and not be owed by individual employees developing the ideas. Trademarking and patenting our apps processes will help us create a distinctive app, that unique from our competitors.

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Our app has environmental benefits, as it promotes reusing resources such as books and clothes. This will decrease the sale of newbooks which saves trees thus saving the environment

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Our competitors are Fatsoma, Facebook and eBay they are well established and have student loyalty.

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Apple, Google and Andriod would be the company that has the the largest amount of power over us as they have the power to raise their commission prices and Apple Developer costings.

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The buyer has a huge amount of power because they will control how popular the app is, if there is a lot of buyers on the app then more and more potential buyers will be referred.

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From a lot of research we are the only app to offer students a variety of different selling rooms so the threat of substitution is low.

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There is a high Threat of new entry because there Is a high possibility of people creating university apps. Furthermore, Amazon or EBay might introduce a new student section on their website pages.

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Social media plays a large art in advertising, we would use sponsored apps to direct potential customers to our app, they have a large following of 16 to 25 year old so we will be appealing to the same age range.

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We will be going round all student accommodations with fliers and leaflets as it is a free form of marketing that is exclusively targeting students.

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The cost of advertising our app on social media to a local audience will be £150 annually
15,000 adds, 150 add clicks and re-targeting. As the app develops and becomes more popular we will then move to the premium package which costs £1000 but with that we will receive more features.
with this addition we will also get add design, an account manager and an advanced campaign guard.

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You only need to buy marketing when you need it for instance if your app is not growing then the jump is not needed. If our campaign is under performing they will contact us, campaign managers will implement optimisation changes before relaunching our campaign and ensure it performs effectively.