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Online Mode: Edited in real time. Global audience. Readers of the Guardian

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Online Mode:
Links to other sections - hyperlink bar.
Suggests that aimed at predominantly female audience.

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Clear Heading: Experience: I survived an earthquake
while scuba diving.
Personal pronoun: first hand account; shocking or confusing headline : survival and the contrast diving:earthquake.

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Clear heading:
Aid is for life, not just for Christmas
Pun - Reader attracted grabbing attention. In particular, British audiences.

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Comparison Point One: Structure and mode

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Comparison Point One: Structure and mode

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"Earth splintering open and grinding against
itself"

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Purpose to entertain achieved by use of figurative and descriptive language

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Purpose to entertain achieved by use of figurative and descriptive language

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"luminous corals, languorous turtles silhouetted
in the deep blue of the ocean"
"Earth splintering open and grinding against
itself"

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British Public
Nationalistic?
" Britain can make an impact "
" Britain must find a way "
" response from the British public has been overwhelming "

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Persuading audience = collective pronouns

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Persuading audience = collective pronouns

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" We need to act as citizens of the world, "

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Persuasive purpose involving audience = collective pronouns

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Persuasive purpose involving audience = collective pronouns

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Context - LEDC locations affected by Tsunami

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Context - LEDC locations affected by Tsunami

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"East Asia", "Sri Lanka and Indonesia, who have nothing"

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" devastated entire communities and countries... us were still sleeping off our holiday excesses "

. "I hope that the generosity and human kindness shown so far continues in the coming months and years. "