# data[].attributes.body
The man fishing the shark.

This makes you believe that the deodorant is potent and makes you strong and invisible. Yo can do anything while wearing it.

Lucia N

# data[].attributes.body
Signifier: A guy with a trident in the sea. Significant: Poseidon, god of the sea. A powerfull being.Signifier: A guy fishing a shark.Significant: Strenght, power,courage.Signifier: Lady laying on the sand.Signifficant: Sexual attraction, erotism.The whole image presents themes of power, adventure and sexual attraction. Thus, it is an image that tries to show a male fantasy in order to appeal to its public.Diego Gómez Tejedor

# data[].attributes.body
The woman tanning and laying on the beach is a signifier that stands out relaxation, good life, happiness and joy.

# data[].attributes.body
A volcano simbolizes the great power and exotic strongness of the "old spice".
Even the name "Old Spice" gives you the image of a traditional and reliable shop.
The water talks about its freshness and all the people having fun and fishing try to give it a joyfull and polifacetic use as it seems to invite you to use it for all sort of fun activities. The final message is that it is your deodorant for the summer, linking it to a desireable idea, a likeable and all year long waited moment. Making people think they can´t wait to put that deodorant on, which will mean that summer has arrived.
-Taila

# data[].attributes.body
You can see the volcano at the top of the mans face, but he face remains calm, fresh, confident. Meaning that even in the worst conditions or the hottest places the deodorant will be even more potent than any of these things.
Lucia Nufio

# data[].attributes.body
For me, the aspect that stands out the most is the location represented in this image. In the end, most of the people love being at the beach, and it can represent freedom, vacation, relax. Maybe old spice could be related to that. Old Spice can be the shampoo everybody needs to use when being in holidays, after a long day at the beach.

# data[].attributes.body
The signifier is the island
The signified the deodorant scient

Emilia Ståhlhammar

# data[].attributes.body
The signifier is the man and the elements surrounding him. The shark and the volcano give for a chaotic image but the man stays cool. The juxtaposition of the man and these elements signifies boldness and coolness in the midst of chaos, which is what Old Spice is trying to sell.

# data[].attributes.body
The falling boat on the image represents the fact that the product is able to create chaos. The product is not a simple deodorant, it is a deodorant that will mark you.

- Juliana

# data[].attributes.body
By placing the man as a part of this made up island it could be seen as a sign that when men use Old Spice Bahamas scent they will feel like they too are in a beach surrounded by fresh breeze like the man shown in the ad.
-Andrea Méndez

# data[].attributes.body
Another sign would be the text. The signifier, the actual text “Old Spice Bahamas scent comes from an anti-perspirant mine in the Bahamas. This fact has not been fact-checked”. The signified: that there’s a fact which we don’t know if it’s true. The meaning of the sign: that they don’t care wether it’s fact-checked or not. They’re cool nevertheless, and they don’t need to justify themselves before anyone.

# data[].attributes.body
The Caribbean-like island signifies a sense of luxury, relaxation and peace. The ad is trying to create a subconscious link between the scent and this style of life.

The volcano and text adds exaggeration and humour to the image

Liam

# data[].attributes.body
(Signified) Even when you go to the hottest places, if you use Old Spice you will feel fresh, light and cool. This could be in the literal sense of being in a desert or in a beach or also in the sense that you may be in a tense situation and by using the deodorant it will bring you peace and serenity.
It is very ironic how the water is approaching the bench where the woman is. Therefore, it could also mean that whenever a man speaks to a woman, he will feel comfortable and daring. The deodorant will give the confidence he needs in order to confront the sand area and get out of their confort zones.

# data[].attributes.body
Old Spice uses in this campaign a volcano as the signifier for their deodorant. This signifies the sweat that occurs when the deodorant is not applied. It is a signifier of disaster and chaos that can occurred with other products other than Old Spice, their competition.

# data[].attributes.body
Signifier: The man, and the Bahamas props around him.
Signified: freshness, cool

# data[].attributes.body
The fact that the guy is smiling in the ad states how chill the deodorant makes him against everything, portraying an ethos of an adventurous man.

Also the ad plays with the fact-checking mania that is spreading over the world, where people don't differentiate between real facts, lies, and just sarcasm/mockery.

# data[].attributes.body
What the image is trying to tell us: It is that by using old spice you are "giving all the experience that the Bahamas offer." Also the phrase is used to give that sense of sarcasm, but at the same time it's kind of giving this rebellious side.

# data[].attributes.body
They setting of the island refers to the name of the specific product with Bahamas scent. The islan  is designed like that like it looks as a part of the man in the ad. Island= signifier for the man's body. Its tropical and it stands for the summery and fresh feeling that it can give you. The volcano may be a reference to the hot temperature that may arise the need for the usage of the product advertised. The element  of shark and woman can be translated as combined with the masculine identity. Shark=signifier for man's strength
Woman in the sand = eroticism

# data[].attributes.body
The Island symbolizes what the brand attempts to sell. As it is seen with diverse things and people on it, the fact that a man is the Island itself allows the public to infer that all those think that are on him are the things gotten with the product's scent.
-Max

# data[].attributes.body
I would say that, using these pictures and icons, they are trying to reach daring fearless people, and also to give the impression of freshness and that, if you try their product, you will feel so good and relaxed, as the beach ambient suggests. The volcano may mean that it's something that will blow up your mind, while the shark reaching the man, that this 'will caught you'.

# data[].attributes.body
The island is a sign of the man's body, which stands for The Bahamas, where the scent of the Old Spice deodorant is supposedly from. The little people on the body (or island) are relaxing, it can be understood that when they smell that scent they're transported to The Bahamas because it's fresh and relaxing.

-Manuela Hernández

# data[].attributes.body
Signifier - Volcano
Signified - chaos, destruction
Sign - volcano erupting

- Elisa Fernández

# data[].attributes.body
Sign: Volcano
Signifier: Old Spice won’t let you down at the harshest conditions

# data[].attributes.body
The shark is a sign. Of what? Well, of boldness, of bravery, of control.

The signifier would be that image: a man fishing a shark. The signified, the idea that said man is in control of the situation and is able to take care of a shark just by himself. Together the form the sign.

# data[].attributes.body
Signifier: A man covered in a tropical, coastal, beachy landscape.

Signified: The tropical scent, the exotic feeling, and a comedic touch.

Signifier: Lines of text

Signified: The anti-perspirant nature of the product, the scent of the product, and a playful twist.