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Jana

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Optimize blog content based on insights from project CIS workshops

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Optimize blog content based on insights from project CIS workshops

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Marit

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Extra content on what to expect from airlines when flying now

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Extra content on what to expect from airlines when flying now

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Coronameasures

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Marit

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-adding it to any pdf files (mobile)

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Review past sent newsletters and create a list of best performing subject lines, content performing emails monthly> see if can be used in other brands or use a "winning horse" for future sends, with some adjustments [Maya].

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Review past sent newsletters and create a list of best performing subject lines, content performing emails monthly> see if can be used in other brands or use a "winning horse" for future sends, with some adjustments [Maya].

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Reactivate customers who have not booked for a longer period of time. In our systems we can see exactly who used to book a lot, but hasn't for 2 years now.

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Add country measures pages on other affiliates

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Add country measures pages on other affiliates

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VFR campaigns

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Extensive Keyword research on Covid-19 topics 

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Extensive Keyword research on Covid-19 topics 

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Marit

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“Early Bird campaign”: Book now for late summer/autumn/the end of 2021 and get this in return -> highlight our products (flexible tickets, insurance, etc)

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“Early Bird campaign”: Book now for late summer/autumn/the end of 2021 and get this in return -> highlight our products (flexible tickets, insurance, etc)

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Add extra messages to certain pages and emails, a “more human (less corporate) voice” -> e.g. subscription confirmation email, certain landing pages

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Add extra messages to certain pages and emails, a “more human (less corporate) voice” -> e.g. subscription confirmation email, certain landing pages

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saying hey, it’s tough times, we are ready for you whenever you are
Jana

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Create new landing page about ‘open destinations for travellers’

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Generic transparency message campaign on all channels combined, about booking a flight in 2021 and how, why, what to focus on to keep clarity; Build trustworthy.

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'We are ready, are you?' Summer campaign

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'We are ready, are you?' Summer campaign

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NL (/focus brands)

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Once travel picks up again make sure we are ready

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Test Newsletter Subscribe Form on popular/top traffic pages

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Test Newsletter Subscribe Form on popular/top traffic pages

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Use social media to reach younger target segments

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Use social media to reach younger target segments

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Connect on a personal level, generate engagement

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“FAQ blogs” (step-by-step guides): to be a helpful voice, highlighting our products along the way

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“FAQ blogs” (step-by-step guides): to be a helpful voice, highlighting our products along the way

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what to do if my flight gets cancelled, what to do if I want to change my ticket, how to book a flight with the most security, what to do if my airline goes bankrupt, how to book a flight, hotel, and car all in one

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"Campaign Library"> Sharing campaigns such as quiz, surveys etc between affiliates and ROW/US. The idea behind it and where to find it in Clang in order to copy it across brands [Maya].

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"Campaign Library"> Sharing campaigns such as quiz, surveys etc between affiliates and ROW/US. The idea behind it and where to find it in Clang in order to copy it across brands [Maya].

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focus on informational newsletter and AB testing

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Content automation: ConGenerator 2.0 scale-up

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Content automation: ConGenerator 2.0 scale-up

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- move Congenerator to Python, to get rid of G.sheets and so that the generated pieces of Vnext code would be accessible directly via an interactive dashboard
- create new campaigns/content templates => need your input!

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Focus on “vaccine content”, incl. regularly updated (existing) blog, create page/segment of open countries for vaccinated travellers

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Focus on “vaccine content”, incl. regularly updated (existing) blog, create page/segment of open countries for vaccinated travellers

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Specifically look into our fares and promotions for top (or relevant) routes to be competitive

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Add airport-specific corona measurements to top airport pages (example blogs, DACH top 5)

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Add airport-specific corona measurements to top airport pages (example blogs, DACH top 5)

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Jana

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SEO: Prediction of positions for optimized landing pages

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SEO: Prediction of positions for optimized landing pages

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Identifying pages with high ranking potential by predicting position changes after optimisations. [Helene]

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Focus on domestic travel campaigns in certain markets

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Focus on domestic travel campaigns in certain markets

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Slot on the homepage or weekly newsletter item;  pick of the week
https://simpleflying.com/countries-vaccinated-travelers/

the coming weeks/months multiple countries/destinations will be more accessible with less restrictions - also for visitors. This is our highlight of the day/week; landing page with all new updates

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Add airline-specific (corona-related) flexibility, refund options, terms & conditions to top airline pages

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Add airline-specific (corona-related) flexibility, refund options, terms & conditions to top airline pages

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Jana

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- adding new or modifying the landing page to introduce why someone should subscribe to our newsletter
-add recent blogs (show examples)
*from Annette- in case you need to ask about details :)

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Automate/improve airline campaign reporting 

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Automate/improve airline campaign reporting 

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Promote airline tickets of which we know they have the absolute lowest price (lowest booking class).

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Look into fitting CLC into email journey

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Look into fitting CLC into email journey

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Dissect SEO into parts: - airline folders to ensure all major airlines are in, and information are SEO optimised. - mj

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Dissect SEO into parts: - airline folders to ensure all major airlines are in, and information are SEO optimised. - mj

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Relook into new (automated) email journey

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Relook into new (automated) email journey

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Customer behavior changed