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7/3: 4 Participants
10/3: 6 Participants

This week aims to finish the presentation powerpoint and logo design for the brand.

To-Do List:
- Presentation powerpoint
- Mobile app design
- Logo

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Participants: 7 members
Mobile PR

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Participants: 7 Members

Instagram

-  Choose the best time (4-5 pm) to post EVERYDAY (at least once a day)

-  Weekdays posts (products or some latest trends) / Weekends posts (Music or street related events )

-  Special posts schedule will be weekly with short video (around 30s) which can strengthen the brand identity of Vinti Andrews

-  Consumer participation plan (Design competition)  Printed / Embroidered T-shirt

-  Integration plan

Live music event (eg. boiler room)

Weekly Music suggestion (eg. Spotify)

Snapchat & Twitter

Film 'behind the scenes' video & post it on social media platforms

Street snap shoot        (wear different brands  with VA's products, tag them on Instagram and also ask them to repost it)

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Participants: 7 members

(1) Brainstorming.

(2) Vinti Andrews is a brand with musical background and elements. So we come up with plenty creative ideas of combining music with the brand ( from aspects of physical store, website and other digital platforms). Aim to boost its publicity and show its specialty.

(3) The ideas can be classiﬁed into two parts, events and collaboration.

Events

• House of party/ In-store concert

• Music festival

• Create playlists that represent brand

• Invite brand, singer, DJ to their clothes show

• Interviews with current music blogs or magazines

• Story telling — recommend songs/ design inspiration

• music video on website or social media

• Design collection inspired by music Collaboration

• Collaborate with local record labels

• cross over with the local bands

• Collaborate with DJ, singers, club

• Sponsor some indie singer/brands

• Celebrities promotions

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Participants: 6 members

Two pilot interviews were carried out with respondents who demonstrated an interest in street style/fashion.
The interview focused on their overall impression of Vinti Andrews' digital channels, their opinion on mobile apps and their online buying behaviour.
A go pro was used to capture how the respondents interacted with the VA website.
Audio from both interviews was recorded and later transcribed by Coey.
The interviews have provided a good platform to build further primary research (e.g. focus group).

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Participants: 7 members
Meeting Topic: Vinti Andrews Interview Question Discuss

Coey

1. Tell us about your brand.

2. What is the story behind your brand?

3. What is the age range of your customers

4. What is your typical customer?

Laurence

1. Where do you get inspiration from for your products?

2. What products ranges do you mainly focus on?

(Are you primarily focused on mens or womenswear?)

Elina

1. What do you expect for brand within the next year?

2. What are your current objectives for the brand?

Cora
1. Where do you sell most of your products?

2. How do you communicate your products and brand message?

(Have you considered celebrity ambassadors)

3. Do you have a newsletter?

Fiona

1. What do you want to achieve through your art direction? (Photography/Visual merchandising)

2. Does your shop have multiple functions or is it solely for selling?

Josef

1. What do you want to achieve with your website? (Blog)

2. Do you have social media/website staff

3. Have you encountered any obstacles with your social media platforms?

4. If you had an app what would you want it to achieve/provide?

Fiona

1. Do you participate with any fashion events?

I.e. pop-ups/fashion weeks

2. Would you like to be involved with any other events?

Shinnie

1. Who are your competitors?

2. Where do you place your brand in the fashion market?

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Participants: 4 members
Meeting Topic: Outline of PPT
1. Competitors
- FInd out some competitors
- List few key points of successful mobile or digital interaction
2. Customers Interview
- Draft interview question (as discussed)
- Interview progress: start from interview two classmates, the do focus group with 5-6 ppl
3. Vinti Andrews interview
- List the main points of Vinti Andrews interview
- Identify key problems regarding to their current/future objectives
Next Step
- Analyze competitors effort
- Analyze customers reflection
- Find out how the result of previous two points connects with Vinti Andrews problems, and develops useful strategy to overcome it.
Things to be confirmed
A. FInal outcome
B. Format
C. Word count
D. Structure

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Participants: 7 members
Place: London, Vinti Andrews Store
Meeting Topic: Founder Interview

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Participants: 7 members
Meeting Topic: Customers Interview

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Participants: 3 members
Meeting Topic: Progress
1. Competitors studies: find out some great cases of indie brands ( either small or popular one ), focus on their social media efforts
2. Do either interview of focus  group before 14th, and think about what is our perspective

- Will be further discuss on 2nd, Feb meeting