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Fairlife uses many marketing strategies, for example they say that their milk is the most organic milk in the market. Causing parents to think it is good for their kids and buying it for them. They also use photos of girls dressed in splashed milk to make it seem more appealing and make people want it more aswell.

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Fairlife is all about creating great nutritious milk from Holstein dairy cows.

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Fairlife has audited all 30 of their supplying farms. Fairlife also said that they would be increasing the number of unannounced animal welfare audits from once a year to twenty for a year.

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They believe that it is their mission to provide the cows with great nutrition, and make sure they are maintaining a safe, clean, and comfortable living environment. They state, "not only important for their overall well-being, but leads to great-tasting, high-quality milk."

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Ensuring that the animals who provide fairlife dairy products are cared for and cared about is a top priority for fairlife. It is our ethical responsibility and mission to work with our supplying farmers and our Animal Welfare Advisory Council to explore, innovate, and implement animal welfare practices that both allow cows to have a quality of life where their physical, mental, and behavioral well-being are accommodated and reflect our customers' expectations of responsible farming, strong governance, and transparency.

Our commitment to animal welfare is a key part of our pledge to provide you and your family with safe, highly nutritious products. This is a commitment that we share with our supplying farm partners. We understand that providing cows with great nutrition, along with maintaining clean, safe, comfortable environments, is not only important to their overall well-being, but leads to great-tasting, high-quality milk.

Our holistic approach to animal welfare has four parts:

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Ensuring that the animals who provide fairlife dairy products are cared for and cared about is a top priority for fairlife. It is our ethical responsibility and mission to work with our supplying farmers and our Animal Welfare Advisory Council to explore, innovate, and implement animal welfare practices that both allow cows to have a quality of life where their physical, mental, and behavioral well-being are accommodated and reflect our customers' expectations of responsible farming, strong governance, and transparency.

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I could not find their regulations on their website.

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In their statement they say that for the people the want to provide nourishment that fit their needs. As for the diary cows they strive to provide a great quality of life that not only incorporates the basic health and safety needs, but also to minimize the stress and provide the animals with natural behaviors. And for the farmers they want to embody respect and show that they truly care for their animals.

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Ensuring that the animals who provide fairlife dairy products are cared for and cared about is a top priority for fairlife. It is our ethical responsibility and mission to work with our supplying farmers and our Animal Welfare Advisory Council to explore, innovate, and implement animal welfare practices that both allow cows to have a quality of life where their physical, mental, and behavioral well-being are accommodated and reflect our customers' expectations of responsible farming, strong governance, and transparency.

Our commitment to animal welfare is a key part of our pledge to provide you and your family with safe, highly nutritious products. This is a commitment that we share with our supplying farm partners. We understand that providing cows with great nutrition, along with maintaining clean, safe, comfortable environments, is not only important to their overall well-being, but leads to great-tasting, high-quality milk.

Our holistic approach to animal welfare has four parts:

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Ensuring that the animals who provide fairlife dairy products are cared for and cared about is a top priority for fairlife. It is our ethical responsibility and mission to work with our supplying farmers and our Animal Welfare Advisory Council to explore, innovate, and implement animal welfare practices that both allow cows to have a quality of life where their physical, mental, and behavioral well-being are accommodated and reflect our customers' expectations of responsible farming, strong governance, and transparency.