# data[].attributes.body
Typography:
- The style or appearance of text
- Typography is everywhere:

Books

Websites

Street Signs

Bumper Stickers

Packaging

Common Fonts

Sans

Serif

Display Fonts

Script

Blackletter

All Caps

Fonts to Avoid:

Comic Sans

Papyrus

Curlz

- When using fonts: less = more
- Opposites attract: use fonts that complement each other
-Hierarchy: Used to guide the reader's eye
-Leading: Line spacing
-Tracking: Space between characters
-Kerning: Space between specific characters (can vary)

# data[].attributes.body
~ Style or appearance of text
~ It's everywhere (Books, websites)
~ The art of working with text
Font:
Serif - Sans

Display Font
~ Script
~ Fancy
~ Black letter
~ All cap
~ Casual
~ Neutral
~ Exotic
~ Graphic

Hierarchy - Used to guide reader's eyes

# data[].attributes.body
what typography is a style or appearance of text

sans serif are normal and straight doesn't use serif

display fonts come in many styles and can have sans serif font or serif used for small sentences hierarchy guides the readers eye to a important text leading line spacing in between text tracking space between characters kering the way you move each individual letter

# data[].attributes.body
Typography

- It's a style or appearance of text.
- the art of working with text.

Types of Font

- Serif
- Sans Serif- more clean and easy to red
- Display
- Script
- Blackletter
- All caps
- Casual
- Less is more
- Opposite Attract
- Short with tall

- Hierarchy- Used to guide the reader's eye to whatever is most important.

- Leading- The space between lines of text (also known as line spacing)
- Tracking- Space between characters.
- Kerning- Spacing equally for words.

# data[].attributes.body
Typography

-Typography is everywhere

-Style or appearance of text

-The art of working with text

-How a word looks

Fonts
-Serif fonts-little strokes or embellishment connected
- For traditional projects
-Sans Serif are straight fonts without serif
-clean and modern, easier to read
Display Fonts

script

-fancy

-black-letter

-all caps

-casual

-neutral

-exotic

-graphic

-less is more

Outdated and overused
opposite fonts attract
decorative with simple
short and tall

Vocabulary

kerning- Space between specific characters

leading- the space between lines of text AKA line spacing

tracking- Overall space between characters

hierarchy- used to guide the reader's eye

# data[].attributes.body
style/apperance of text
art of working with text
how a word looks
serif has strokes to make it more formal
sans serif are straight letters
displays fonts are fun/fancy fonts
display can have serif or not
some fonts are out dated or overused
1 or 2 fonts per project
change style not font
opposites attract
kerning-space between certian letters
hierarchy-guides to whats most important
tracking-space between characters
leading-line spacing

# data[].attributes.body
Typography:
Style of text
Appearance of text
How you work with text

Common fonts:
Serif - Little strokes called serifs
- More traditional/formal texts
Sans - French for "without serif"
- More clean/modern
- Easier to read on screens
Display Fonts - can have serifs or san
- Script
- Blackletter
- ALL CAPS
- Fancy
- Best for small texts
Casual, neutral, exotic, or graphics
Less is more - 1 or two per project
Terms:
Hierarchy - guide the readers eye to important information
Leading - Space between lines of texts(line spacing)
Tracking - Overall space between characters(Character Spacing) - spaced out equally
Kerning - Space between specific characters - Individual character spacing

# data[].attributes.body
. style or aperence of text

. the art of working with text
. serif
. sans serif
.  display
. script
. black letter
. all caps
. fonts
. casual
. neutral
. exotic
. hierarchy gids the reders eye
. tracking is space bettwen character
. leading is line spacing
. kerning is space bettwen each charecter

# data[].attributes.body
-NOTES-

-Style or appearance of text
-It's everywhere (Books, Websites)
-The art of working with text
-Noun

Fonts:
-Serif-sans
serif

Display Font
-Script
-Fancy
-Black letter
-All cap
-Casual
-Neutral
-Exotic
-Graphic

-Hierarchy- Used to guide reader's eyes

-Leading- The space between lines of text

-Tracking- Overall space between characters

-Kerning- Space between specific characters

-Opposite fonts attract

-Short with tall

# data[].attributes.body
Typography:
-its in everyday life
-style or appearnce of text
-the art of working with text

Fonts:
-Serif= little strokes attached to the main part
-serif sans= They are just stright line with no serif more clean and easy to read

Display fonts:
-Script
-Blackletter
-all-caps
-fancy
casual
-neutral
-exotic
-graphic
-opposite fronts attract
-Kerning = The space between specific characters
-leading = is line spacing where nyou have spacing in between your line
-tracking= Overall space between characters how close they are to each or how far they are to eachother
-hierarchy= to guide the reader eye to whats most important

# data[].attributes.body
Typography
noun.
-style or appearance of text
-the art of working with text

Fonts:
serif- made to look fancy ( add stroke )
sans serif- missing the extra strokes

Display fonts:
-script
-black letter
-all caps
-best for small amounts of text
-neutral
-hierarchy: used to guide the readers eye to whatever is important
-leading: line spacing
-tracking: the space between characters
-kerning: space between specific characters

# data[].attributes.body
Typography:
-Everywhere (Websites, Books, Signs, etc.)
-Style and appearance of text
-The art of working with text

Fonts:
- Less is more
-Serif ( Has little strokes called Serifs)
-Sans (French for without serif, easier to read, simple)
-Casual (Neutral, exotic, graphic)
-Hierarchy ( Used to guide the reader's eye)
-Display (Everything that doesn't go into serif and sans, Decorative and fancy)
-Leading ( Space between lines, line spacing)
-Tracking (The  Overall space between characters)
-Kerning ( the space between specific characters)

# data[].attributes.body
Typography:
-Everywhere
-Style or appearance of text
-The art of working with text
Fonts:
-Serif
-Sans Serif
-Script
-Blackletter
-All Caps
-Fancy
Typography:
-Less is more
Hierarchy:
-Guides reader's eyes to what's most important
-Keep simple
Leading:
-Line spacing
-Default is usually fine
Tracking:
-Overall spacing between characters
Kerning:
-Space between specific characters

# data[].attributes.body
Typography

- its everywhere (books, websites)

- style or appearance of text

-the art of working with text

fonts:

-serif-sans

serif

display fonts:

-script

-fancy

-black letter

-all caps

-casual

-neutral

-exotic

-graphic

-less is more

-opposite fonts attract

short with tall

kerning- Space between specific characters

leading- the space between lines of text AKA line spacing

tracking- Overall space between characters

hierarchy- used to guide reader's eye

# data[].attributes.body
- style or appearance with text ( mainly just about how it would look)
- the art of working with text

- common types of fonts : serif font (classic, traditional), sans serif (considered more clean and modern then traditional serif fonts), display fonts: script, blackletter, all caps and just plain fancy.
- can come across as casual, neutral or graphic, etc

- when deciding fonts; less is more.
- diff size, weight or style to add more contrast.
- things that don´t necessarily go together but have some consistency ( short with tall or decorative with simple)
- Hierarchy, Kerning, Tracking, etc and Bad Kerning ( bad spacing)

-

# data[].attributes.body
Typography
- Noun
- style or appearance of a text
- the art of working with text
- types:
- Serif fonts are little strokes called serifs attached to the main part of the letter
- Sans Serif without serifs
- Display- Script, Blackall, Caps, and fancy
- Fonts can come across as causal or neutral; exotic or graphic
- When deciding which font to use one or two
- Opposites attract
- Kerning - Spacing between letters
- Leading - Line spacing
- Tracking - Character spacing
- Hierarchy - Guides the reader´s eye to what's important

# data[].attributes.body
Notes
1. It is the style/appearance of text
2. Types of fonts: Serif (Traditional), Sans Serif (Modern), Display fonts (Best for smaller amounts of text)
3. Less is more when choosing fonts
4. Hierarchy: Helps guide the reader's eye to what's important
5. Leading: The space between lines or line spacing
6. Tracking: Character spacing
7. Kerning: Spacing between letters
8. Opposites attract

# data[].attributes.body
-NOTES-

-The style and appearance of text
~doesn't directly correspond to what it says

-Serif *** Basic font, very classic, a little classy
- Sans Serif*** similar to serif, but less classy, very straight
-Script*** almost cursive looking, so fancy
- Black letter*** old timey
- all caps*** what it says it is, all caps

- Don't use multiple fonts in one article. (2 max) But you can mix and match
~ less is more!
- Opposites attract! Use different but complimentary fonts to make things more interesting
- Guide the reader to what is important with fonts ** Hierarchy
-Tracking** the amount of  s p a c e between letters
~Kerning** a good amount of space between letters - bad kerning is odd looking space between letters

# data[].attributes.body
-Style or appearance of text
-How the actual words look
-Serifs attached to the main letter
-Fonts: Serif, sans serif, display, script
-Less is more when using fonts
-opposites  attract with consistency
_Lending is the space between lines in a text
-Hierarchy is used to guide readers to whatever is most important

# data[].attributes.body
- style or appearance of text

- the art of working with text

- Serif is a font that is used for magazines
and newspapers because they are so classic.
- Sans serif don't have the extra stroke

- Display fonts are best for small pages like flyers because they are so neutral

- Fonts tell your goal/message

- Less is more when thinking about fonts

-Sans serif and Serif can work together when organized (short w/ tall or decorative w/ simple)

Kerning- Space between special characters
Hierarchy- used as a guide for the reader
Leader- space between lines of text
Tracking- Good overall space between characters

# data[].attributes.body
-Everyday life is where typography is like stop signs

-Typography is the art working with text
the idea of how words look

-Serif fonts have little strokes called serifs
attached to the main part of the letter
-Sans don't have strokes
-Display fonts come in many different fonts
-Display fonts are right for a small chunk of text

Fonts:Serif Sans Display

Less is more when you wanna decide which fonts to use

Fonts is the same thing as opposite attracts
kerning and leading and tracking they are essential for designs

Hierarchy is to use the readers eye

leading is the space between the lines of text

tracking is the overall space of characters
kerning is the space between specific characters

# data[].attributes.body
typography is a common style or appearance  of the text  and is the art of texts

common fonts--
1. serif
2.sans serif
3.display fonts
4.black letter
5.neutral
6.casual
7.exotic

hierarchy
is simply high enough for the reader to read it.

tracking
is the text expanding

kerning
it helps the letters help fit next to each other

# data[].attributes.body
Typography
- The style or appearance of text
- Can also be the art of working with text

Fonts

Serif Fonts
- Have small strokes called "serifs" attached to the main part of the letter.
- Common in print publications, like magazines and newspapers

Sans Serif Fonts
- More clean and modern than Serif fonts
- Easier to read on computers or tablets

Display Fonts
- Display fonts come in different forms
- Titles and Headers, or more graphic heavy designs are more commonly used with Display Fonts

When deciding which fonts to use, less fonts is better. Using only two fonts, or three if you really wanna push it, is usually best if you want whatever you're writing to be consistent.

Having consistency when it comes to your fonts is key, as having Sans Serif mixed with Serif isn't a major difference, as long as you aren't constantly changing between them in the middle of your sentences.

Looking at other designs for inspiration can be very useful if you're having trouble deciding what fonts to use.

Hierarchy is used to guide the reader's eye to whatever is most important, as it is able to show what is most important.
Use it to show the reader what they should focus on first, rather than later.

Leading is the space between the lines of text, also known as line spacing.
The goal is to make your text as comfortable as possible.
Too much or too little spacing can be uncomfortable for the reader.

Kerning is the space between specific letters. Unlike tracking, it varies over certain words.

Certain fonts have bad kerning, and can make the font look very odd to read.

# data[].attributes.body
Typography:
-Appearance of text
-The art of working on text
-How the word looks (letters)

Common Fonts:
-Serif (have little strokes attached to the main part of the letter-used for more traditional projects)
-Sans (don't have strokes-considered modern and are easier to read)
-Display (Better for smaller amount of texts, Ex: Script, Blackletter, All Caps)
-Fonts can be Casual, neutral, exotic, or graphic
-While using fonts, less is more (Try to stick to one font)

Terms:
Hierarchy (Used to guide the reader eye to whatever is most important)
Leading (The space between lines of text)
Tracking (Overall space between characters)
Kerning (The Space between specific characters-the space between letters)

# data[].attributes.body
Typography- style or appearance of text
-the art of working with text
types of fonts: serif, sans serif, display
fonts can come of as: casual, neutral,exotic, graphic
hierarchy: used to guide reader's eye to whatever is important
leading: the space between lines of text
tracking: overall space between characters
kerning:

# data[].attributes.body
typography: style or appearance of text

fonts:
- serif: little strokes called serifs attached
~ magazines
~ newspapers

- sans serif: more clean/modern than serif
~ easier to read on computers
~ straight letters

- display fonts
~ decorative/fancy

kearning: space between specific letters

leading: space between lines of text

tracking: overall space between letters

hierarchy: used to guide the reads eye to whatever is most important

# data[].attributes.body
typography
Style or appearance of text
The art of working with text

-Serif fonts have little strokes attached to them called serifs
- Used for more formal

-Sans means without the feet
-Considered to be more modern

Display fonts
Script,Blackletter,All Caps and fancy

kerning, Space between specific characters
leading,the space between lines of text AKA line spacing
tracking , Overall space between characters
hierarchy- used to guide reader's eye

# data[].attributes.body
style or appearance of text
art of working with text
common types of fonts
serif has strokes
sans serif no strokes
look different depending on goals
opposites attract mix and match
spacing matters!!!
kerning is the spaces between specific characters

# data[].attributes.body
-Style/appearance of text
-Art of working with text

Kinds:
-Serif fonts have strokes attached to parts of letters- good for formal work
-Sans fonts- no embellishments.
-Display fonts are decorative- good for headers, titles, etc. Many kinds.
Different emotions- ike, neutral fonts for certain things.
-Don't use weird fonts. Less is more
-If need contrast, do aa yes same font. Diff style like bold
-Opposites attract. Short with tall, decorative, etc.

-Hierarchy- used to attract reader's eyes to different parts. Make things larger or bolder that you want reader to see first
-Leading = line space- mak it comfy.
-Tracking- Like, space between characters.
-Bad kerning = diff space between characters themselves

# data[].attributes.body
- It is the style/appearance of text
- Types of fonts: Serif (Traditional), Sans Serif (Modern), Display
- Less is more
- Hierarchy: Guides the reader´s eye to whats important
- Leading: The space between lines
- Tracking: Character spacing
- Kerning: Spacing between letters

# data[].attributes.body
Typography
Style or appearance of text
The art of working with text

-Serif fonts have little strokes attached to them called serifs
- Used for more traditional stuff

-Sans fonts don't have little strokes
Easier to read
-Sans means without in French
-Considered to be more modern

Display fonts

Script
Blackletter
All Caps

Casual neutral, exotic or graphic

kerning- Space between specific characters
leading- the space between lines of text AKA line spacing
tracking- Overall space between characters
hierarchy- used to guide reader's eye

# data[].attributes.body
serif-have little feet
san serif-easier to read
display-fancy
hierarchy-use to guide the reader eyes
leading-space between lines
-itzel

# data[].attributes.body
Typography
the style or appearance of text
The art of working with text

Hierarchy - use to guide the reader's eye to whatever is most important

leading - the space between lines of text (line spacing)

# data[].attributes.body
Typography - the style or appearance of text

Serif fonts
- traditional projects
- used in newspapers

Sans Serif fonts
- simple
- modern
- easy to read on computers and phones

Display fonts
- Everything that doesn't go into Serif and Sans Serif
- Decorative

Hierarchy
- used to guide the readers eyes
-top to bottom
-side to side
-size

Leading - the space between lines of text

Tracking -

Kerning -

# data[].attributes.body
Typography-
-style or appearance of text
-the art of working with text
Fonts-
Serif - strokes attached to main letters
San serif- no strokes
Display font - other styles, fancy
- less is more
Hierarchy-
- used to guide the reader's eye to whatever is most important
Leading-
-space between lines of text

# data[].attributes.body
-style or appearance of text
-the art of working with text
Fonts
-Serif (Little strokes called Serifs)
-Sans(French for without Serif, Easier to read, very simple)
-Casual (neutral, exotic, graphic)
-Hierarchy, (used to guide the reader's eye)
-Leading (Space between lines, line spacing)
-Tracking (overall space between characters)
-Kerning (the space between specific characters)

# data[].attributes.body
Typography- Style or appearance of text
Types of fonts- Serif,  Sans Serif, and Display (script, black letter, all caps, and just plain fancy)
About fonts- Less is more try; to limit to 2 fonts.
Hierarchy- used to guide the readers eye to whatever is most important
Lending- the space between lines of text (also known as line spacing)

# data[].attributes.body
Typography is the style and appearance of words

Common fonts:
-Serif
-Sans Serif
-Display
*Blackletter
*Script
*All Caps

Hierarchy is used to guide the reader's eye to whatever is most important

Leading is the space between lines of text

Tracking is the space between characters

Kerning is the space between specific characters

# data[].attributes.body
Typography:
- noun
- style or appearance of text

Common Fonts:
separated into 3 categories
- Serif
- San Serif
- Display fonts

Basics:
- it's better to use about 2 fonts in a project

Hierarchy: Used to guide the reader's eye to whatever is most important

Leading: Space between lines of text -
(also known as line spacing)

# data[].attributes.body
-Typography is the style or appearance of text
-Also referred to as the art of working with text
-Common font types include Serif, Sans Serif, and Display
-It's good to veer away from fonts such as Comic Sans, due to how overused they are
-Safer to use only one or two fonts per project
-Hierarchy is used to guide the reader's eyes to a certain order of text
-Leading is the space between lines of text, or line spacing
-Tracking is the overall space between characters, or character spacing
-Kerning is the space between specific characters