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Streaming is online streaming. Streaming media refers to music, video, and information that a user receives continuously from a streaming service provider. Most of the streaming market belongs to the esports segment, where gamers show online how they play games. Streamers are also called the authors of video blogs in the genre of music, cooking, travel, unpacking and other areas.

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Genre is a general concept that reflects the most significant properties and connections of the phenomena of the world of art, a set of formal and content features of a work. Genres are formed by sets of conditions; many works use multiple genres by borrowing and combining these terms.

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Bias is based on stereotypes and a biased discussion of something, based not on special facts about anyone, but on a person’s natural emotional perception, conclusions and alleged conclusions obtained from third parties. To some extent, this quality is characteristic of all without exception to people, but some base all or almost their decisions on it, while others prefer to start from logic and reason.

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This term is the dissemination of false, erroneous information, but without the author realizing that this information is not true, for example, publications with insufficient verification of facts, inaccurate translations of articles and statements from foreign languages.

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Rhetoric is a philological discipline that deals with the study of oratory, eloquence, worldview and the rules for constructing speech. Rhetoric helps to give speech clarity, specificity, persuasiveness.

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A logo is a brand name that people associate with a particular brand. A logo is not an abstract set of symbols or just a pretty image. The logo helps to stand out among competitors. Do not forget that the logo helps to make any product unusual, add some kind of distinctive sign to it, for example, the apple logo from Apple. Logos can also have hidden messages, such as the company name in an unusual symbol form (Toyota).

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Social media is not only social networks, it is all Internet resources that allow you to exchange information in the form of text, graphics, music, videos. The user can interact with other members of the platform, publish personal information or remain in the role of an observer. Social media helps in promoting websites, helps to increase brand awareness and increase customers. This is achieved not only through the placement of advertisements, but also through the interactive interaction of companies with customers. Through social media, you can disseminate information about products, share news, present new products or services, and increase audience confidence.

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Advertising - information disseminated in any way, in any form and using any means, addressed to an indefinite circle of persons and aimed at drawing attention to the object of advertising, generating or maintaining interest in it and promoting it on the market. It is also a set of measures that directly or indirectly help to achieve the goals of the manufacturer. The main purpose of advertising is to increase the volume of sales of goods and services.

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Pop culture - the culture of everyday life, entertainment and information that prevails in modern society. It includes such phenomena as the mass media (including the Internet, television, radio), sports, cinema, music, popular literature, fine arts, etc. Pop culture is mass culture. And mass it is because its perception does not require any effort.