# data[].attributes.body
Our customers should want to increase their financial literacy through the financial guides and tools so they can make sound financial decisions about saving and risk management. The difference between our project and others is that we focus on bridging the gap between theory and practice with the financial guides, gamified quizzes, and spending/saving tracking features.

The website collates all the relevant information that would help boost their financial literacy and brings it to their fingertips. Customers no longer have to personally google search financial topics, concepts, how to save, and how to manage risk. The project aims to address the problem of saving among Filipino youth. The website itself is free, convenient, and user-friendly, which should be able to attract many young Filipinos that want to improve their financial literacy.

# data[].attributes.body
Mass market
Niche market
Segmented
Diversified
Multi-sided platform

# data[].attributes.headline
Additional note(s)- Consider your key value metrics:

# data[].attributes.subject
Additional note(s)- Consider your key value metrics:

# data[].attributes.body
What conversion or engagement rates will you achieve/

# data[].attributes.body
Asset sale
Usage fee
Subscription fee
Freemium
Lending/renting/leasing
Licensing
Brokerage Fee

# data[].attributes.body
1)Awareness
2)Evaluation
3)Purchase
4)Delivery
5)After sales (post-purchase customer support) of products and services and value proposition

# data[].attributes.body
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources and activities

# data[].attributes.body
a)Production
b)Problem solving
c)Network platforms

# data[].attributes.body
1)Physical
2)Intellectual (brands,patents,copyright,data)
3)Human
4)Financial

# data[].attributes.body
Newness
Performance
Customization
"Getting the job done"
Design
Brand/status
Price
Cost reduction
Risk reduction
Accessibility
Convenience/usability

# data[].attributes.headline
Additional note(s )- is your business more: 

# data[].attributes.subject
Additional note(s )- is your business more: 

# data[].attributes.body
a)cost driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
b)value driven (focused on value creation, premium value proposition)

# data[].attributes.headline
Additional note(s)- Consider your key impact metrics:

# data[].attributes.subject
Additional note(s)- Consider your key impact metrics:

# data[].attributes.body
a) What positive impact will your solution make? What are the positive effects of your product on society, the planet, and the economy of your organization? How can you maximize these? Are there unintended consequences to consider?
b)What are the negative effects and how can they be minimized?

# data[].attributes.headline
Additional note(s)- Consider your key scale metrics:

# data[].attributes.subject
Additional note(s)- Consider your key scale metrics:

# data[].attributes.body
What is your projected cost and revenue per person? How will you make more revenue than your cost?

# data[].attributes.body
List price
Product feature dependent
Customer segment dependent
Volume dependent

# data[].attributes.body
1)Economies of scope
2)Economies of scale

# data[].attributes.headline
Additonal note(s)- Other metrics to consider: 

# data[].attributes.subject
Additonal note(s)- Other metrics to consider: 

# data[].attributes.body
Internal
User /Customer focused
Funder focused
Stakeholder focused

# data[].attributes.body
According to the BSP's Financial Inclusion Survey in 2019 that examined adults aged 15 years old and above, more than half revealed that they did not know how to grow their savings. Additionally, less than half understood basic financial concepts that would help them make financial decisions. Improving financial literacy, especially among the youth is important because it forms a strong a financial foundation that develops into lifelong skills.

The lack of financial literacy, which can be seen from poor saving and investing habits, results in constant and cumulative financial tightness. Without proper savings, they become unequipped to reach their financial goals and to handle unforeseen events such as a financial or medical emergency. Furthermore, without any savings, they are unable to make any investments. They limit their ability to accumulate/grow their wealth. Financial illiteracy handicaps anyone seeking to be financially secure. Low levels of financial literacy have been correlated with low financial capability, high debt, and inefficient spending (Lusardi, 2019). Despite this being an issue on an individual level, their financial decisions can affect households, which can spillover to the economy.

# data[].attributes.body
One part of the objective of this project is to fulfill or contribute to one of the social development goals of the U.N., specifically, the quality of education in the Philippines. Our goal is to help Filipinos increase their financial literacy.

Based on our research, found in our social impact canvas, many Filipinos find difficulty in saving and investing their money. The lack of financial literacy limits their ability to comprehend and differentiate financial concepts and instruments. That leaves them susceptible to long and cumulative financial stress and scams. Just as a student learns any other subject (i.e., science, math, literature), we want to equip them with the necessary knowledge to make sound financial decisions and form good saving habits, which is a prerequisite for investing. We want to do our part by proposing a financial website that would help them combine theory and practice in a meaningful way

# data[].attributes.body
Increase the financial literacy among young Filipinos

The information, topics, and quizzes found in the proposed financial website must focus on savings and risk management and must be designed for students in high school and college

Important financial concepts, information, and practices must be made available for free so that anyone can have easy access to it.

# data[].attributes.body
Our proposed venture/project aims to serve students in high school and college. They are our primary customers.

The market that we would like to tap into is the niche market since our focus is financial literacy, particularly savings and risk management among high school and college students in the Philippines.

# data[].attributes.body
Technological advances such as electronic banking, e-payment services, digital currencies, and play to earn games have made the financial landscape more complex

# data[].attributes.body
Economic

Regulatory Environment-Regulations can aid or hamper the fintech industry. For instance, following the 2008 Global Financial Crisis, policymakers prioritized the safety  in finance. This resulted in “increased the transparency, data visibility, and trust of the customers” (Zavolokina et al. 2016; as cited in Kliber, 2021  ) Clients allocated their wealth to more trustworthy banks and thus, increasing their customer base. On the other hand, Fintechs had less. Moreover, regulations should also help promote trust and development in FinTechs (Kliber, 2021)

Skilled Labor- Skilled workers are significant for business profitability and reputation, which paves the way for growth (Advancedgroup, 2019) Given this, the availability of qualified staff is crucial for Fintechs

# data[].attributes.body
There are current solutions implemented in the country to solve the issue of financial illiteracy. The Bangko Sentral ng Pilipinas, for example, has an Economic and Financial Learning Program (EFLP) that aims to incorporate financial skills among Filipinos to make sound financial decisions. Among their target audiences are Filipino students, teachers, OFW’s and their beneficiaries. (BusinessWorld, 2019). Apart from that, DEPED has also expanded and fortified financial education in the K to 12 program. They have issued a financial education policy under the  DepEd Order No. 022 which makes financial education a significant part of school lessons and activities for students and provides capability building opportunities for teaching and non teaching personnel. (Govph, 2021) Another program is the Peso Smart Financial Literacy Program by Manulife and Corazon Sanchez Atayde Memorial Foundation (CSAMF). It will provide modules for children that encompasses the basics of saving, budgeting, and investing. The said program will also cover training programs for volunteer teachers (Manulife, 2020).

# data[].attributes.body
Our team proposes a financial literacy application for teenagers in high school and college, who would need guidance when starting their financial and investing journey towards financial security and personal wellness. Pera-Pare is a mobile application that will educate users in understanding key financial concepts and processes through quick definitions and trivia, videos, and gamified quizzes, which arms them with the proper knowledge when making important financial and investing decisions. It also assists users in managing their finances through the wallet and budget planning and tracking features.

This mobile application aims to improve the financial literacy of its users through both theory and practice. Equipped with an option to change languages along with simulations supported by incentives, this app allows its users to hone their financial skills in an entertaining and enriching way. Moreover, it educates users about the value of money, which is essential in developing good financial skills as they get older.

# data[].attributes.body
The methods that would help reach our target customers are online marketing and branding advertisements on social media platforms such as Facebook, Instagram, TikTok, and Twitter. Partnering with financial influencers to promote the website would help build a user base that would trust our website and brand.

# data[].attributes.body
The website is free-to-use with all relevant information and tools available to the user. Additionally, there is a monthly subscription option that unlocks premium features and upgrades in the website. The customer can freely decide whether to subscribe to the premium features and updates, which strengthens their relationship and commitment to the website.