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unctions of sports management are planning, organizing, leading, controlling, and evaluating. These functions involve goal-setting, resource allocation, coordination, decision-making, performance monitoring, and improvement assessment within sports organizations.

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Sports management is the business of sports and recreation. Sports managers can work for a variety of employers including professional teams, colleges, recreational departments and marketing firms.

Some love sports. Some love taking chances and challenges. These traits, together, make a winning combination for a career in sports management, which includes any and every business aspect of sports and recreation.

The field is vast. Sports managers work for professional teams, their parent programs (such as the National Football League, National Basketball Association, Major League Baseball or National Hockey League), colleges and universities, recreational departments and sports marketing firms. They can be event managers, facility managers, sports economists, financial, promotion or information experts.

They can run the front office, work behind the scenes or act as the interface between players, coaches and the media. In all these sports management roles, energy, motivation, good sportsmanship and teamwork are considered strong assets.

There's more to a job in sports management than first meets the eye. Getting these coveted jobs takes hustle, of course, but also demands excellent analytical thinking, communication skills and stand-out business savvy.

The most serious players in the field start with a degree in sports management at an established, accredited university.

There are many programs you can choose from to help you get started:

To help decide which is right for you, here's a closer look at what sports management is all about and how to choose the program to best matches your goals.

What Are the Types of Sports Management?

Maybe you're an athlete yourself or just a zealous fan. Earning a sports management degree or certificate can introduce you to the work and various roles that need people ready to turn their passion into a profession.

The sports industry is growing. The U.S. Bureau of Labor Statistics (BLS) predicts an increase of about 160,600 jobs for all entertainment and sports careers between 2020 and 2030 - that's a 22% job growth driven in part by the rising interest in sports. Expansion can mean opportunities for well-trained, business-minded professionals at all levels.

You can choose from a number of sports management careers focused on marketing, facilities management, event planning or any number of sports management careers. BLS projects that the employment of public relations specialists, a vital role within the sports management world, will increase by 11% through 2030. In addition to public relations, other directions available to you with a sports management education include:

Athletic director

Facilities manager

Guest relations specialist

Promotions manager

Sales manager

Special events coordinator

Those with at least a bachelor's degree in sports management should have the industry knowledge and practical experience to get ahead in these careers. The bachelor's in sports management program at Southern New Hampshire University (SNHU), for example, combines sports management, business and liberal arts courses - plus opportunities for valuable sports-related field experiences - to help you enter and succeed in this competitive job arena.

In a sports management program, you can:

Learn to apply conventional analytical tools to sports business situations

Become well-versed in ethical conduct principles and values, and learn to express yourself with professionalism in any business setting

Explore a global view of sports business by developing a deep understanding of the relationships between institutions, culture and humanity and their impact on sports businesses

Recognize and understand the broad spectrum of relationships among external forces affecting a sports business and how to respond by aligning company strategies and resources

A college degree also connects you with a strong network of alumni who work for sports organizations around the country, from pro franchises and sports apparel giants to amateur athletic organizations.

Tatiana Toledo '21, a lifelong athlete, didn't want to give up on sports after sustaining back injuries. So, when she learned she could combine concepts of both business and sports, she said it was a "dream come true."

A month before completing her bachelor's in sports management at SNHU, Toledo accepted a job offer in sales recruiting for an organization that supports college coaches in search of student-athletes. Just a month and a half after starting, she was promoted. Working on a team of business and communication majors, Toledo attributes her sports-specific degree to her quick success.

"This program allowed me to learn so much about the sports world, whether it was about operations, marketing, sales, ethics, etc.," Toledo said. "I am so happy I picked this program because it changed my view on the sports industry forever and allowed me to connect with other people in my classes who loved sports as much as me."

Keep the Ball Rolling with a Graduate Credential

If you've decided to turn your love of sports into a fulfilling career, you might consider a master's degree or graduate certificate to position yourself for success. A master's degree can help you stand out, and some roles may require you to have the advanced credential.

Master of Science in Sports Management

A master's degree with a focus on sports management program can provide the knowledge needed to break into or advance in the competitive sports management industry by blending experiential learning with a strong foundation in business administration.

Laura Cappelli '22G wanted to make an impact in hockey operations or youth hockey development. Since she worked in education and already had bachelor's degrees in both finance and management, she knew that a master's in sports management would give her the knowledge required to make a leap to the sports industry.

Cappelli was working full-time, so she needed a program that allowed her to balance school and work with her personal life. "I was also coaching a youth sports team, and having flexibility for my learning was a big help in allowing me to follow my passions at the same time," she said.

After completing the graduate degree at SNHU, Cappelli was all eyes ahead. "Adding a master's degree to my resume has been a big accomplishment for me, and I believe it will help me land more interviews and potential job opportunities in the future," she said.

Key components of the master's in sports management program at SNHU include:

Analyzing interrelationships between functional areas in sport business organizations

Applying management and leadership theory in a sports-related environment

Honing strong written and verbal communication skills

Integrating strategic analysis into planning processes

Thinking critically and creatively

Coursework can cover research methods, management of sports organizations, sports marketing and media. You can expect to explore both theory and real-world application and enter the workforce with practical tools you can use immediately.

MBA in Sports Management

If you want to master the business side of sports, an MBA equips you with what you need to make your mark. You'll study the core principles of business development, brand building and event planning. You'll also gain a solid foundation in business and management using real-world examples from the multi-billion-dollar sports business.

MBA coursework explores specific aspects of business and is a well-rounded education whether you're just starting out, wanting to move up or are ready for a career change.

Here are some important lessons your MBA will instill:

An understanding of the relationships between institutions, culture and society, and their impact on businesses

Core business skills, from strategic planning to research analysis, alongside a strong foundation in the principles of business

Strategic perspectives in the industry with a focus on international business, licensing, marketing, sales and strategic alliances

Master's degree holders can expect to earn significantly more, on average, than those with only a bachelor's degree and those without a degree, according to BLS. For example, in 2021, master's degree holders earned a weekly median of $1,574, which is $240 more than bachelor's degree holders and $765 more than those with just a high school diploma.

Athletic Administration Graduate Certificate

If you see yourself as part of a professional sports administration or running the athletics program at a school or community organization, you'll want to consider an athletic administration graduate certificate, which can be earned after you get your bachelor's degree.

In this certificate program, you'll focus on interscholastic and recreational athletics and study how sports, culture and society intersect and the role of marketing and media relations in a sports organization. Plus, you can use the credits earned for your graduate certificate to jumpstart a master's degree.

The athletic administration certificate is attractive to people already working in the field looking for a promotion and can be a valuable advancement tool. Employment of education administrators, which includes athletic administration, is expected to grow 8% through 2030, according to BLS.

A professional athlete abroad for the past 15 years, Jamar Wilson '21G wanted to return to school to help him achieve his goal - pushing the sports industry forward. "I was doubtful at first being disconnected with school for over a decade," he said.

But he attained a 4.0 GPA while pairing his master's in sports management with an athletic administration certificate at SNHU. "I was able to confidently excel in all areas, finding time to do my assignments when (the) time suited," Wilson said.

The graduate credentials in conjunction with his years of playing experience were just what Wilson needed to help build upon his knowledge of the sports business and launch himself into new career opportunities. "After (the) completion of my program, I have been offered numerous sports positions after my athletic career, but, most importantly, my confidence in the sports world has elevated because of my time in the program," he said.

So, Is Sports Management a Good Career?

Whether you're a player strategizing your next move or someone who consumes all-things sports from the sidelines, you can fuel your passion with a career in sports management. It's also a path that can instill and maintain that same passion in others.

"As I grew up, I realized what a profound (effect) sport has on people and knew it was something I wanted to be a part of," said Dr. Michael Newhouse-Bailey, associate dean of business programs at SNHU. "Sport is often described as a universal language, and it can speak to people no matter where you are from or what your background is. Its impact to shape society and provide a sense of connection to communities is what keeps me excited about this field."

No matter what position you land in the sports industry, versatility is a must. When employers list "other duties as assigned" in the job description, Newhouse-Bailey said they mean it. "A huge part of working in this field is event management and ensuring that customers have a positive experience," he said. "This leads to a lot of problem-solving and doing a lot of work that isn't very glamorous." You might need to put on the mascot costume or relay statistics to the media, among other tasks that need to be done, but Newhouse-Bailey said that's what makes working in the field fun.

With the introduction and increasing popularity of esports, there's even more to look forward to in the growing field.

If you're ready to dive headfirst into a growing field, a sports management degree can position you for success and open you to career opportunities. You'll need to show you're serious, though; Newhouse-Bailey recommends you "get involved early and often" and build a resume and professional network you can leverage when you're ready. You can also take advantage of sports management internships to boost both.

"You need to be willing to jump at opportunities in this field when you get the chance," said Newhouse-Bailey.
Discover more about SNHU's online sports management degree: Find out what courses you'll take, skills you'll learn and how to request information about the program. Rebecca LeBoeuf '18 is a writer at Southern New Hampshire University. Connect with her on LinkedIn.

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Sport management is the business of sports and recreation. Sport managers can work for pro teams, colleges and recreational departments.

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Sports managers often spend their time traveling with teams. They might have active roles, meeting with other athletics professionals, team members, the media or partners. Work five to seven days a week.

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A Day in the Life of a Sports Manager

Sports managers spend their time behind the scenes coordinating all business-related activities for the team that employs them. During the playing season they may work seven days a week. When they work for college or professional teams they stay behind in their office at the team's home facility while the team travels to away games. A few who have been in the business for many years travel with the team from city to city, but they are the exception. During the off-season, the manager is busy negotiating trades and signing free agents. The sports manager or general manager, as he/she is sometimes called, signs all players to the professional team. According to one successful manager, "It is more important to know which deals not to make than which deals you should make." This is often the most delicate aspect of the job, as a manager must make deals that satisfy the owners, without alienating any of the players. Managers who work for a professional sports team are involved in the yearly ritual of drafting college players. They work closely with the coach and scouts to determine which players are the most talented, economically feasible, and play positions the team needs. Managers must do this while keeping an eye on the team's budget. They are in charge of everyone's salary, from the coach and players down to the assistants. They also make financial arrangements for travel, equipment, and uniform purchases and must factor into their budgets player injury and the possible team success that leads to additional playing and travel costs. Sports managers have to participate in press conferences and explain the reasons for their decisions to the media, without giving away their intentions for the future. They may be the subject of both complimentary and critical press reports which they must be able to ignore. When they sign a great player, they are considered heroes. When a respected player leaves the team or slides into a losing streak, managers are often seen as contributing to the team's downfall. Managers should expect to be fired and forced to relocate a number of times during their careers. For all of these reasons, this is a highly stressful job.

Paying Your Dues

There is no one ideal background for a sports manager. Sports managers should, of course, love the game they are managing and should have experience playing or coaching it. Most managers have spent time as an assistant to a manager or coach while in high school and college. Most managers begin managing local school teams, work their way up to the college level and eventually work with professional athletes. Some may have a degree in physical education, with a business minor, which allows them to handle the business aspects of their work. For managers of professional teams, a business degree is recommended. The manager should be familiar with contract laws, economics, and accounting. There are no licensing requirements for managers. They may belong to an organization or association of managers in their particular sport.

Present and Future

Sports have been a part of all societies for so long that no one is sure which sport was developed first. The first organized sporting event was the Olympic games in 776 B.C. Modern sports developed primarily over the last two centuries, with the greatest advances being made in the last fifty years. The difference between sports in this century and sports in earlier years is the level of organization. Just before World War I, a number of people realized what a profitable business organized sports could be. Teams began to receive increasing press coverage, people realized that the players needed support staff, and the sports manager was born. The number of positions is small, although the growing popularity of such areas as gymnastics and women's sports is opening up the field somewhat. The competition is fierce; the position of sports manager is a coveted one.

Quality of Life

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What's it like to be a Sports Manager ? Our career profiles share a day in the life, how to pay your dues and future opportunities.

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In PA the salary is pay yearly starting at 35k to 86k.

Normally the benefits depend because is mostly a self employed career.

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Sports Management Education and Career Guide

Home " Sports Management " Salary

An entry-level sports management salary may be low-to-average, but there is tremendous room for advancement. For example, if you choose to become a sports agent you might find yourself looking at a lucrative bonus plan on top of your regular pay.

How Does Sports Management Compare Across Careers?

Sports management is an umbrella term that covers a variety of careers in the sports world. Some roles, such as sports data analyst, are administrative while others roles, such as agent, work with athletes more directly.

Administrative Sports Management Roles

Athlete-Facing Sports Management Roles

Is There Demand for this Career?

A 2022 survey indicates that 74% of Americans consider themselves sports fans, and 28% of Americans would call themselves avid fans. That popularity creates a demand for sports management professionals who can keep everything in the sports world running smoothly. It's demand that's expected to continue for years to come.

"The great thing about the sports industry is it is always evolving, and as a form of entertainment, sports professionals are always being asked to draw in a crowd in new and innovative ways," says Maggie Vlasaty, a social media engagement specialist at Uncommon Sports Group.

Job Growth

Job growth is strong in many sports management roles. In fact, many of these positions are predicted to grow much faster than the national career growth average. With so many new roles, it's likely that salaries will rise as companies try to attract skilled and talented professionals to job openings. The U.S. Bureau of Labor Statistics predicts significant growth in these sports management career fields by 2031:

Coaches and scouts
9.2%

Public relations specialists
6.1%

Sports marketing managers
6.6%

Facilities managers
4.6%

How Can I Advance in my Sports Management Career?

There are a few ways to propel your career and your salary forward in the sports management field. Like most fields, accomplishments such as the education you earn, the certification you pursue, and your years of experience can all make a big difference in your take-home pay. As you progress, it may be beneficial to pursue your next degree level online so you can continue to work while you learn. When it comes to sports management, location and networking can also play a large role.

Consider certification. The two most popular optional certifications available in sports management are the sports management certificate offered to those students who are pursuing a bachelor's degree, and the graduate certificate in sports management, which allows already-practicing sports managers a way to enhance their skills and professional credentials. A certificate is worthwhile because it teaches a certain set of skills and allows established professionals a means to stay current on physical and psychological theory or new business developments within the sports industry.

Advance your degree. The world of sports management is competitive and a bachelor's, master's or even doctoral degree can help you stand out and move up in your career. For instance, going after your Masters of Business Administration (MBA) or your Master of Science in Sports Management can be a smart career step that may translate to a higher paycheck. If you already have a graduate-level degree, a doctoral degree might be your next move.

Get experience. Getting some experience in the field can help you move up into higher-paying positions. You might be able to go after a promotion and earn a larger paycheck after a few years. You could move from a role such as a public relations specialist into a role such as sports market manager and potentially more than double your salary.

Getting some experience in the field can help you move up into higher-paying positions.

Network. Making connections can help you build your career and potentially boost your salary. It's a good idea to stay on top of the latest trends and stay in touch with your peers. Networking can position you to be the first-choice candidate for a promotion or new role. Plus, it's a great way to keep up with the job market and make sure you're earning a paycheck that matches your experience, education, and job title.

"Coming to a salary negotiation discussion educated on your job market and knowing what your peers are making in similar roles is crucial,'' says Vlasaty.

Consider a new city. There are areas of the country that are geographically closer to major sports markets or have greater concentrations of teams. You might find internships, summer jobs, or part-time positions with a professional or college team while going to school.

With professional insights from:
Maggie Vlasaty Social Media Engagement Specialist, Uncommon Sports Group

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Read our sports management salary guide for salaries by career, as well as job growth and career outlook data for the next decade.

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The industry of sports and recreation is the one that employ most.

The jobs are located all over the world.

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Sports management is the business of sports and recreation. Sports managers can work for a variety of employers including professional teams, colleges, recreational departments and marketing firms.

Some love sports. Some love taking chances and challenges. These traits, together, make a winning combination for a career in sports management, which includes any and every business aspect of sports and recreation.

The field is vast. Sports managers work for professional teams, their parent programs (such as the National Football League, National Basketball Association, Major League Baseball or National Hockey League), colleges and universities, recreational departments and sports marketing firms. They can be event managers, facility managers, sports economists, financial, promotion or information experts.

They can run the front office, work behind the scenes or act as the interface between players, coaches and the media. In all these sports management roles, energy, motivation, good sportsmanship and teamwork are considered strong assets.

There's more to a job in sports management than first meets the eye. Getting these coveted jobs takes hustle, of course, but also demands excellent analytical thinking, communication skills and stand-out business savvy.

The most serious players in the field start with a degree in sports management at an established, accredited university.

There are many programs you can choose from to help you get started:

To help decide which is right for you, here's a closer look at what sports management is all about and how to choose the program to best matches your goals.

What Are the Types of Sports Management?

Maybe you're an athlete yourself or just a zealous fan. Earning a sports management degree or certificate can introduce you to the work and various roles that need people ready to turn their passion into a profession.

The sports industry is growing. The U.S. Bureau of Labor Statistics (BLS) predicts an increase of about 160,600 jobs for all entertainment and sports careers between 2020 and 2030 - that's a 22% job growth driven in part by the rising interest in sports. Expansion can mean opportunities for well-trained, business-minded professionals at all levels.

You can choose from a number of sports management careers focused on marketing, facilities management, event planning or any number of sports management careers. BLS projects that the employment of public relations specialists, a vital role within the sports management world, will increase by 11% through 2030. In addition to public relations, other directions available to you with a sports management education include:

Athletic director

Facilities manager

Guest relations specialist

Promotions manager

Sales manager

Special events coordinator

Those with at least a bachelor's degree in sports management should have the industry knowledge and practical experience to get ahead in these careers. The bachelor's in sports management program at Southern New Hampshire University (SNHU), for example, combines sports management, business and liberal arts courses - plus opportunities for valuable sports-related field experiences - to help you enter and succeed in this competitive job arena.

In a sports management program, you can:

Learn to apply conventional analytical tools to sports business situations

Become well-versed in ethical conduct principles and values, and learn to express yourself with professionalism in any business setting

Explore a global view of sports business by developing a deep understanding of the relationships between institutions, culture and humanity and their impact on sports businesses

Recognize and understand the broad spectrum of relationships among external forces affecting a sports business and how to respond by aligning company strategies and resources

A college degree also connects you with a strong network of alumni who work for sports organizations around the country, from pro franchises and sports apparel giants to amateur athletic organizations.

Tatiana Toledo '21, a lifelong athlete, didn't want to give up on sports after sustaining back injuries. So, when she learned she could combine concepts of both business and sports, she said it was a "dream come true."

A month before completing her bachelor's in sports management at SNHU, Toledo accepted a job offer in sales recruiting for an organization that supports college coaches in search of student-athletes. Just a month and a half after starting, she was promoted. Working on a team of business and communication majors, Toledo attributes her sports-specific degree to her quick success.

"This program allowed me to learn so much about the sports world, whether it was about operations, marketing, sales, ethics, etc.," Toledo said. "I am so happy I picked this program because it changed my view on the sports industry forever and allowed me to connect with other people in my classes who loved sports as much as me."

Keep the Ball Rolling with a Graduate Credential

If you've decided to turn your love of sports into a fulfilling career, you might consider a master's degree or graduate certificate to position yourself for success. A master's degree can help you stand out, and some roles may require you to have the advanced credential.

Master of Science in Sports Management

A master's degree with a focus on sports management program can provide the knowledge needed to break into or advance in the competitive sports management industry by blending experiential learning with a strong foundation in business administration.

Laura Cappelli '22G wanted to make an impact in hockey operations or youth hockey development. Since she worked in education and already had bachelor's degrees in both finance and management, she knew that a master's in sports management would give her the knowledge required to make a leap to the sports industry.

Cappelli was working full-time, so she needed a program that allowed her to balance school and work with her personal life. "I was also coaching a youth sports team, and having flexibility for my learning was a big help in allowing me to follow my passions at the same time," she said.

After completing the graduate degree at SNHU, Cappelli was all eyes ahead. "Adding a master's degree to my resume has been a big accomplishment for me, and I believe it will help me land more interviews and potential job opportunities in the future," she said.

Key components of the master's in sports management program at SNHU include:

Analyzing interrelationships between functional areas in sport business organizations

Applying management and leadership theory in a sports-related environment

Honing strong written and verbal communication skills

Integrating strategic analysis into planning processes

Thinking critically and creatively

Coursework can cover research methods, management of sports organizations, sports marketing and media. You can expect to explore both theory and real-world application and enter the workforce with practical tools you can use immediately.

MBA in Sports Management

If you want to master the business side of sports, an MBA equips you with what you need to make your mark. You'll study the core principles of business development, brand building and event planning. You'll also gain a solid foundation in business and management using real-world examples from the multi-billion-dollar sports business.

MBA coursework explores specific aspects of business and is a well-rounded education whether you're just starting out, wanting to move up or are ready for a career change.

Here are some important lessons your MBA will instill:

An understanding of the relationships between institutions, culture and society, and their impact on businesses

Core business skills, from strategic planning to research analysis, alongside a strong foundation in the principles of business

Strategic perspectives in the industry with a focus on international business, licensing, marketing, sales and strategic alliances

Master's degree holders can expect to earn significantly more, on average, than those with only a bachelor's degree and those without a degree, according to BLS. For example, in 2021, master's degree holders earned a weekly median of $1,574, which is $240 more than bachelor's degree holders and $765 more than those with just a high school diploma.

Athletic Administration Graduate Certificate

If you see yourself as part of a professional sports administration or running the athletics program at a school or community organization, you'll want to consider an athletic administration graduate certificate, which can be earned after you get your bachelor's degree.

In this certificate program, you'll focus on interscholastic and recreational athletics and study how sports, culture and society intersect and the role of marketing and media relations in a sports organization. Plus, you can use the credits earned for your graduate certificate to jumpstart a master's degree.

The athletic administration certificate is attractive to people already working in the field looking for a promotion and can be a valuable advancement tool. Employment of education administrators, which includes athletic administration, is expected to grow 8% through 2030, according to BLS.

A professional athlete abroad for the past 15 years, Jamar Wilson '21G wanted to return to school to help him achieve his goal - pushing the sports industry forward. "I was doubtful at first being disconnected with school for over a decade," he said.

But he attained a 4.0 GPA while pairing his master's in sports management with an athletic administration certificate at SNHU. "I was able to confidently excel in all areas, finding time to do my assignments when (the) time suited," Wilson said.

The graduate credentials in conjunction with his years of playing experience were just what Wilson needed to help build upon his knowledge of the sports business and launch himself into new career opportunities. "After (the) completion of my program, I have been offered numerous sports positions after my athletic career, but, most importantly, my confidence in the sports world has elevated because of my time in the program," he said.

So, Is Sports Management a Good Career?

Whether you're a player strategizing your next move or someone who consumes all-things sports from the sidelines, you can fuel your passion with a career in sports management. It's also a path that can instill and maintain that same passion in others.

"As I grew up, I realized what a profound (effect) sport has on people and knew it was something I wanted to be a part of," said Dr. Michael Newhouse-Bailey, associate dean of business programs at SNHU. "Sport is often described as a universal language, and it can speak to people no matter where you are from or what your background is. Its impact to shape society and provide a sense of connection to communities is what keeps me excited about this field."

No matter what position you land in the sports industry, versatility is a must. When employers list "other duties as assigned" in the job description, Newhouse-Bailey said they mean it. "A huge part of working in this field is event management and ensuring that customers have a positive experience," he said. "This leads to a lot of problem-solving and doing a lot of work that isn't very glamorous." You might need to put on the mascot costume or relay statistics to the media, among other tasks that need to be done, but Newhouse-Bailey said that's what makes working in the field fun.

With the introduction and increasing popularity of esports, there's even more to look forward to in the growing field.

If you're ready to dive headfirst into a growing field, a sports management degree can position you for success and open you to career opportunities. You'll need to show you're serious, though; Newhouse-Bailey recommends you "get involved early and often" and build a resume and professional network you can leverage when you're ready. You can also take advantage of sports management internships to boost both.

"You need to be willing to jump at opportunities in this field when you get the chance," said Newhouse-Bailey.
Discover more about SNHU's online sports management degree: Find out what courses you'll take, skills you'll learn and how to request information about the program. Rebecca LeBoeuf '18 is a writer at Southern New Hampshire University. Connect with her on LinkedIn.

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Sport management is the business of sports and recreation. Sport managers can work for pro teams, colleges and recreational departments.

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The qualifications may vary on the field you focus on, normally a degree in sports management, while in other cases, a degree in marketing, business, finance, law, communications, accounting, or public relations will be most appropriate.

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What is sports management?

Sports management is a broad career field that covers every aspect of managing sports teams, athletes, sporting events, and facilities. Sports management is an essential part of collegiate and professional sports, as teams tend to operate as businesses. A good sports management program can reach fans, boost ticket sales, support athletes, and ensure a smooth game day.

Sport management can be an exciting career path for people who want to combine their passion for athletics with business know-how.

Keep reading to discover what sports managers do, the qualifications they need, and how much they earn.

What does a sports manager do?

Sports management encompasses many roles, including coaching a team; representing pro athletes as an agent; running an athletic program at a middle school, high school, recreational center, college or university; managing professional sports teams; managing a facility; or coordinating events.

Your duties will vary, depending on your role, the organization you're a part of, the level of the sport, and the geographic location. To give you an idea of what you can expect, here's a list of projects and tasks you might be responsible for:

Sports management jobs

Working in sports management encompasses multiple career options, with each one requiring unique degrees, experience, and skills. Let's explore a few roles:

Athletic director

Athletic directors typically work at the collegiate level, though some may work for high schools with extensive sports programs. A bachelor's degree is generally required; for some larger programs, you may need a master's degree. As an athletic director, you might hire coaches, set budgets, coordinate with the school's academic departments, raise team funds, and ensure a team has everything it needs, including equipment, uniforms, and transportation to away games.

You'll also ensure that your school follows all rules and ethics set by the conference in which your teams play. You'll also ensure facilities and venues are in top shape for games and practices. People who work as athletic directors must have a mind for numbers, be organized, and be able to communicate with coaches and other staff.

Facility manager

Rather than manage a team or organization, facility managers are in charge of the actual venues where teams play and practice. That means keeping up with day-to-day activities at that location and ensuring everything is ready for game time. You'll likely manage facility staff, make decisions about new designs, maintain facility upkeep, ensure the facility stays clean, and possibly even handle ticket sales. Facility management requires you to be a strong leader with excellent decision-making and strategic skills.

Event coordinator

While facility managers take care of the actual physical facility, an event coordinator arranges the events that will take place there. Some of these job duties may overlap, depending on where you work. Responsibilities might include marketing, ticket sales, scheduling, contacting the media, and coordinating with the facility manager to ensure everything is ready for events. Depending on where you work, you may also be responsible for some non-sporting events. Event coordinators must be great problem solvers and multitaskers. People skills are also a must.

Sports agent

Sports agents represent individual athletes as they navigate their careers. They might help them get drafted, help them negotiate contracts, handle sponsorships, and handle their public relations. Essentially, you are your athletes' guide through their careers. Your ultimate goal is to help them achieve as much success as possible. Sports agents must be team players who want to win. They must be great negotiators and excellent communicators. Many have advanced degrees, or even law degrees, and may be required to become licensed to work in various sports and leagues.

Take a peek at how to recruit clients as a sports agent in this video from Case Western Reserve University course on Becoming a Sports Agent:

How much do sports managers make?

Your earning potential as a sports manager depends on which area of sports management interests you, where you land a job (from entry-level positions to highest-level executives for professional sports), and your experience and qualifications.

According to the US Bureau of Labor Statistics (BLS), in 2021, coaches and scouts made a median pay of $38,970 annually, and the majority worked at state, local, and private colleges, universities, and professional schools. The BLS expects this field to grow 20 percent between 2021 and 2031, a much faster rate than average [ 2].

Agents for athletes made a median annual pay of $120,100 in 2022 [ 3].

Meeting, convention, and event planners made an annual median pay of $49,470 in 2021. This career path is expected to grow 18 percent between 2021 and 2031, a rate much faster than average [ 4].

The BLS reports that facilities managers made a median pay of $99,290 annually in 2021. This career path is expected to grow 7 percent between 2021 and 2031, which is an average rate for most jobs [ 5].

What qualifications do you need to become a sports manager?

While you don't have to be athlete yourself to work in sports management, you'll need experience, sports management expertise, and other qualifications to succeed. Qualifications will vary, depending on your role. In some cases, you'll need a degree in sports management, while in other cases, a degree in marketing, business, finance, law, communications, accounting, or public relations will be most appropriate.

Let's explore some of the qualifications:

Bachelor's degree in sports management

This degree can make you more competitive in sports management, even if an employer you want to work for doesn't require it. Some programs even offer concentrations within that major, such as athlete development, sports law, organizational management, sports project management, sports media, sports marketing, intercollegiate athletics, or high-performance coaching. Some concentrations are sport-specific, such as racquet sports.

As a sports management major, you'll likely study a variety of topics that can help your career, including:

Another thing to consider is whether you want to earn a Bachelor of Science (BS) or Bachelor of Arts (BA) degree. Some schools offer their sports management programs through one or both. The main differences would be that a BA would offer more in the way of theory and multifaceted approaches to the top, while a BS may offer a more practical approach.
Read more: What Is the Difference Between a BA and a BS Degree?
Advanced degrees in sports management

If you're interested in becoming an agent, sports attorney, or high-level executive in professional sports, you might earn a law degree with a concentration in sports management or another sports-related topic.

Depending on your goals, you may go on to earn an advanced degree in sport management. Doing so can enhance your resume, make you a more attractive candidate, and offer more career options in a particular niche. Here are some examples:
Read more: What Can I Do with a Business Management Degree? Skills, Jobs, And Courses
Before enrolling in a degree program, research your options. Here are some universities and colleges for sports management across the US to get you started:

Sports management experience

While degrees can be valuable assets in this field, it's also important to gain relevant experience. Consider internships, volunteer opportunities, and entry-level jobs in sports management to give you a solid foundation to build upon. Some examples include fundraising for a local sports team, coaching a recreational league team, or assisting team coaches.

Licensing and certification

In most cases, you don't need any type of licensing or certifications to become a sports management professional, but there are some exceptions. Certain leagues and geographic locations may require you to become licensed to be a sports agent. Athletic trainers at most levels may also be required to be licensed by their state.

Consider certificate programs in disciplines related to your sports management goals. Here are some options on Coursera:

Sports management skills

As with qualifications, the specific skills you'll need depend on your job title and employer. Here are some examples of technical skills required to work as an athletic director or head coach, as reported on ZipRecruiter's Career Keyword Mapper, compiled from real job descriptions and resumes [ 6, 7]:

Instruction

For coaches, this skills involves guiding athletes to improve their performance and achieve their goals, by explaining techniques, tactics, and strategies specific to a sport. Athletic directors provide instruction and coordinate coaching staff and help them develop their careers.

Athletics and games

Both athletic directors and coaches must understand the field of sports at large, from how games are played to how members of a team can play together most effectively.

CPR and first aid

Knowing CPR and first aid techniques is crucial for anyone working with athletes. In the event of an injury or emergency involving an athlete, a coach or athletic director can provide immediate care and seek the appropriate medical assistance.

Scheduling

This is a vital skill for coaches and athletic directors, enabling them to coordinate trainings, practices, and games, so that a team operates efficiently.

Behavior analysis

This skill involves analyzing and modifying athletes' behavior, through positive reinforcement, feedback, and goal setting, for the purpose of enhance athletes' performance.

Human resources experience

With experience in HR, athletic directors can better manage members of an athletic department, foster a positive work environment, and make powerful hiring decisions.

Some workplace skills are universal across all sports management careers, including a competitive spirit, passion for sports, and organizational skills. Let's explore a few more:

Ethics

As a sports manager, you'll need a strong sense of ethics to help keep a team or athlete's reputation positive in the eyes of fans and to set the tone for team conduct.

Read more: What Is Brand Equity? (+ How to Build It)

Decision-making

As a sports manager, you'll need to be a good decision maker. Some situations will require quick, confident decisions, while others will require you to analyze data and develop the best possible solution.

Communication

Almost every sports management career will require you to have excellent written and oral communication skills. Through the course of a day, you might interact with athletes, coaches, stadium staff, organization personnel, media outlets, lawyers, agents, other sports managers, and vendors.

Teamwork

You may not be an actual athlete or player, but you're still an important part of the team. It takes everyone to make game day a success, especially at the college and professional levels, so you must be able to collaborate effectively.

Explore sports management with Coursera

Taking online courses can be a great way to build job-ready skills, discover career options, and build a more competitive resume for your sports management goals. Learn how to recruit and represent athletes, build an agency or work for one, and more in Case Western Reserve University's Becoming a Sports Agent course. Learn ticket pricing strategies, brand positioning, social media marketing, and more in Northwestern's Sports Marketing course.

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Your 2024 Guide to a Career in Sports Management

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Discover what you can expect when choosing a sports management career, including how to prepare for the job, necessary skills, job duties, and more.

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Drexel University(PA) Sports management

York college(PA)International business-sports management

Rutgers(NJ) Sports management

University of Miami (MIA) Sports management

University of florida (FL) international business- sports management

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sports management programs in pennsylvania

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2024 Best Colleges for Sports Management in Pennsylvania

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Ranking of best Pennsylvania colleges for sports management and leisure studies majors. Compare the top sports management programs in your state.

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-The sports industry continues to grow in many different directions as sports evolve to find new market niches.

-Media contracts in particular are in a strong position right now, but sponsorship revenues are also predicted to do very well. This is a good sign for future job availability and potential opportunities within the industry.

-With a sports management business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming

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Starter Story: Learn How People Are Starting Successful Businesses

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Starter Story interviews successful entrepreneurs and shares the stories behind their businesses. In each interview, we ask how they got started, how they grew, and how they run their business today.