# data[].attributes.body
Year 1

Sell 2000 pairs of shoes within the first year

Collect 40.000 end-of-life tires for production in Grater Belo Horizonte

Receive 10 orders from each region in Brazil ( North, Northeast, Midwest, South and Southeast)

Establish a solid presence in the sustainable footwear market of Brazil

Year 2

Expand tire collection to the entire Southeast region and collect 1000 tires a month from each state ( Minas Gerais, São Paulo, Rio de Janeiro and Espírito Santo)

Increase sales by 30%

Increase tire supply by 35%

Implement automated technologies to further optimize production and reduce waste by 30%.

Expand to global sales

Add new shoes models to brands portifolio

Reach 3.000 beneficiaries with "Calce Marajó" project

Reduce production cost by 5%

Year 3

Achieve 10% market share, solidifying Rio Future as a leading player in sustainable footwear.

Achieve a customer satisfaction score of 4,3/ 5,0

Achieve net-zero emissions across all production and delivery processes.

Expand the "Calce Marajó" campaign to impact 3 new social causes, reaching 10.000 beneficiaries.

Expand tire collection to all regions in Brazil

Increase tire supply by 50%

Receive 30 orders from each continent

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1. To achieve break even within the first financial year.

2. To increase revenue by 20% in comparison to the previous year.

3. Reduce production costs by 5% by second year, followed by 8% reduction by third year. Without compromisation of quality of garments.

4. Increase brand community, social media followers/ engagement and membership sign ups year on year.

5. Expansion into new sustainable emerging markets, attracting new consumers and increasing revenue.

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Patrisia Financial Objectives: Eyewear Brand 

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Patrisia Financial Objectives: Eyewear Brand 

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1. To break even for the first financial year

2. To raise £30k funding from investors to broaden suppliers and find the most sustainable materials and ways manufacture the sunglasses

3. To maintain a profit margin of 25% by efficiently managing production costs and manufacturing.

4. To expand business and create a second base within the eyewear market in Bulgaria.

End the 2nd year with 50% profit.

To be available to shop in several different retailers in the UK

5. Customer Loyalty and Feedback: To have a loyal customer base - achieved through consistent marketing initiatives and ongoing customer engagement. Have more than +1,500 engaging customers of the brand by the end of year 2.

6. To set up effective product subscription service (for interchangeable lenses) + reduce production costs by around 5% without compromising on the product quality and sustainability practices by the end of year 3.

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Financial objectives: up-cycling services 

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Financial objectives: up-cycling services 

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1. Cost efficiency: to increase operational effectiveness and promise profitability, put cost-cutting measures into place. This entails cutting productions costs via effective manufacturing techniques, streamlining the supply chain and cutting back on overhead.

2. Revenue growth: over the following three years, attain a consistent yearly revenue growth rate of 20 %.

3. Profit margin improvements: refining pricing strategies to better represent the value of sustainable and customized services.

4. Investment in expansion: allocate funds for calculated risk in order to finance the growth and market penetration of business. This may include investing in marketing and advertising campaigns to increase brand awareness, enhancing online presence through e-commerce platform development and digital marketing initiatives

5. Cost control: to efficiently manage spending and protect cash flow, put strict cost control procedures into place. This entails monitoring on operating costs, negotiating advantageous terms with manufacturers and suppliers and utilizing technology to automate procedures and save overhead costs.

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Financial objectives:

1. Set explicit revenue growth targets for each quarter or year, and then implement ways to meet them, such as boosting sales volume, extending product lines, or entering new markets.

2. Improve profit margins: Take steps to increase profitability by optimising pricing strategies, lowering production costs, and enhancing operational efficiency.

3. raise average order value: Implement measures to raise the average amount spent by customers per transaction, such as upselling and cross-selling, product bundling, and offering incentives for greater purchases.

4. Expand the distribution channels: Consider expanding distribution methods, such as internet sales platforms, brick-and-mortar retail partnerships, and wholesale distribution agreements, to reach a larger client base and increase sales.

5. Increase customer lifetime value: To maximise each customer's lifetime worth, implement measures to increase customer retention and loyalty, such as personalised marketing campaigns, loyalty programmes, and great customer service.

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Financial objectives: adaptive tailoring service. 

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Financial objectives: adaptive tailoring service. 

# data[].attributes.body
Year 1

To achieve 700+ app downloaders and interactive customers.

To be able to reach profitability within the first 12 months

To have partnered with and offer over 6 large mass market brands on the app

create a strong online presence through social media, Instagram and TikTok, setting 30,000 followers and the minimum reach

Year 2

To hire more seamstresses, which directly correlates to quicker production times, and the opportunity to be able to cater to more disabilities.

to partner and offer an additional 3 mass market brands

To begin to introduce potential new revenue streams and offerings on the app

To reach 4,000 download of the app

Year 3

To reach 10,000 app downloads and active customers

To have partnered and offer an additional 5 mass market brands on the app

To have already established a new revenue stream and second hand market place on the app

To achieve 85,000 active and engaging followers on all social media platforms, including Instagram and TikTok..

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- Achieve 30% reduction in procurement costs.

- Increase gross profit margin by 15% annually.

- Secure partnerships for 15% annual revenue growth in the UK.

- Drive 20% annual growth in online sales.

- Achieve 25% annual revenue growth through offline expansions.

- Increase average order value by 10% annually.

- Maintain 10% annual growth in customer acquisition and retention.

- Ensure 50% of total sales are made through the brand's official platform.

- Establish Toledano Studios for a cumulative 30% revenue growth over three years.

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1. Achieve a 20% month-over-month increase in user engagement metrics.

2. Develop and implement an authentication process that ensures a 99.9% accuracy rate.

3. Establish partnerships with reputable shipping and logistics companies to enhance delivery services.

4. Maintain a positive cash flow by the end of the first year.

5. Evaluate the potential for partnerships with payment processors to offer secure and seamless transactions.

6. Advocate for the circular economy concept by highlighting the environmental advantages of purchasing pre-owned luxury handbags.

7. Develop blockchain in authentication services.

8. Investigate opportunities for additional revenue streams by the third year, such as premium authentication services and featured listings; investigate the possibility of expanding the marketplace to include luxury goods other than handbags.

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Financial objectives: Alteration services specializing for Adaptive clothing

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Financial objectives: Alteration services specializing for Adaptive clothing

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Year 1

Market Entry & Brand Awareness:

Goal: Successfully launch the adaptive clothing brand and create brand recognition within the target market.

Targets: Attain a minimum of 15,000 social media followers, 5,000 newsletter subscribers, and secure positive media coverage.

Alteration Service Launch:

Goal: Introduce and promote alteration services to tailor clothing to individual customer requirements.

Targets: Successfully fulfill at least 500 alteration orders, receiving positive customer feedback and testimonials.

Online Platform Setup:

Goal: Develop a user-friendly online platform for customers to browse products, request alterations, and make purchases.

Targets: Achieve a website conversion rate of at least 3%, indicating successful engagement and transactions.

ollaborations & Partnerships:

Goal: Begin partnerships with a minimum of 12 influencers or advocates in the adaptive fashion sector to enhance brand visibility.

Targets: Gain social media mentions and features reaching a combined audience of at least 10,000 individuals.

Year 2

Market Expansion:

Aim: Extend the brand's presence to new geographic areas or demographics to boost market share.

Key Objectives: Establish a new physical store in a fresh location and enhance online sales by 30%.

Product Line Development:

Aim: Continually enhance and broaden the product line based on customer feedback and emerging trends.

Key Objectives: Introduce a minimum of 20 new product variations tailored to specific customer needs and preferences.

Alteration Service Streamlining:

Aim: Streamline the alteration service process to enhance efficiency and customer satisfaction.

Key Objectives: Attain a 20% reduction in alteration turnaround times and maintain a customer satisfaction rate of 90% or above.

Sustainability Measures:

Aim: Incorporate sustainable and ethical practices in production and sourcing, aligning with the brand's environmental responsibility.

Key Objectives: Source a minimum of 50% of materials from sustainable and ethical supplier

Customer Loyalty Program:

Aim: Introduce customer loyalty program to promote repeat business and brand advocacy.

Key Objectives: Enroll at least 2,000 customers in the loyalty program and observe a 15% increase in repeat purchases.

Year 3

Market Leadership:

Goal: Establish the brand as a leader in the adaptive clothing market.

Key Objectives: Achieve a 15% growth in overall market share and become a recognized go-to brand for adaptive fashion.

Innovative Design and Technology Fusion:

Goal: Incorporate state-of-the-art design and technology to enhance both style and functionality in the product range.

Key Objectives: Launch a minimum of two innovative product lines featuring advanced materials or technology.

Worldwide Presence:

Goal: Explore international expansion opportunities and enter at least one foreign market.

Key Objectives: Successfully launch in an international market, with online sales contributing at least 10% to total revenue.

Improved Alteration Services:

Goal: Extend alteration services to include virtual fittings and consultations, utilizing technology for a personalized customer experience.

Key Objectives: Fulfill 1,000 virtual alteration orders and receive positive customer feedback on the new service offerings.

Corporate Social Responsibility (CSR):

Goal: Strengthen CSR initiatives by supporting social causes aligned with the brand's values.

Key Objectives: Implement a significant CSR initiative, garnering positive recognition and enhancing the brand's reputation.

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YEAR 1: Introducing the brand

1. Set and diversify income streams: advertising, digital, subscriptions

2. Aim for a realistic number of subscriptions to our "mini-editions" by year 1. Maybe 80?

3. Aim for break-even by year 1

4. Begin with low-cost community engagement activities, partnering with other creative industry players in Mexico City (eg. having a stand at an art fair)

5. Aim for a strong local following on instagram. 10k by year 1.

6. Aim for 5 submissions for each Mini-edition

YEAR 2

1. Expand revenue streams and start wholesale business. Sell the first annual issue to 20 wholesalers around the country.

2. Set profit margin goals.

3. Increase investment in CSR initiatives and support for local talent as your brand gains recognition.

4. Explore more brand partnerships for mutual growth, specially for events

5. Receive 50% more submissions for each "Mini-edition"

YEAR 3

1. Strengthen subscription growth, set more aggressive targets

2. Plan to increase operational efficiency

3. Scale-up community building events

4. Increase gross profit

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1. Achieve first year operation revenues of $25,000

through subscriptions, commissions and advertising.

2. Reach profitability within the first 18 months by maintaining a lean operation and gradually increasing our user base and revenue streams.

3. Reduce the average customer acquisition cost to below $50 within the first year

4. Reach the break-even point by the end of the second year of operation.

5. Achieve a monthly user growth rate of 10% in the first year.

6. Increase gross margin to 60% within two years by optimising operational efficiencies and carefully managing the cost of sales.

7. Achieve a customer retention rate of 75% within the first year.

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Financial objectives: online platform for searching/booking production locations (photo studios, film venues etc).

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Financial objectives: online platform for searching/booking production locations (photo studios, film venues etc).

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1. Raise £100k funding from investors to create and launch the online platform and the app by the end of year 1.

2. Cover 80% of all visual production studios/venues in the UK by the end of year 1.

3. Expand to 5 new countries by the end of year 1, and to 15 more countries by the end of year 2.

4. Collaborate with at least 10 big production companies or other businesses who require visual production services (such as magazines or fashion houses) on a long-term basis with custom terms by the end of year 2.

5. Break-even by the end of year 1, and achieve 25% of revenue growth by the end of year 2.

6. Introduce additional services such as equipment rental by the end of year 1.

7. Introduce a blog internally, where people are able to share/save/research photoshoot locations by the end of year 1.

8. Develop an additional subscription tier and introduce the possibility of booking public spaces with the possibility of applying and inquiring for all government approvals and required documents digitally within the platform by the end of year 2.

9. Expand partnerships from just studios to wider variety of locations, such as gyms, hotels etc, at least 10 locations within at least 5 categories by the end of year 1.

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Financial Objectives: Inclusive footwear brand 

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Financial Objectives: Inclusive footwear brand 

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1: Break even for the first financial year.

2: Create a trend of consistent revenue growth and attaining a profit margin of roughly £35,000 by the end of year 2.

3: Creating strong philanthropic partnerships and promoting clear CSR targets by reducing water waste by an average depletion rate of at least 5% per annum until reaching a point of zero waste.

4: Reducing production costs through various facets by 10% from the first to the second financial year.

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Business Objectives - Customisable Lingerie Line 

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Business Objectives - Customisable Lingerie Line 

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Based in Europe

Year 1 :

Break even by the end of the first year.

To create a strong online community on social media with over 50,000 followers on Instagram and TikTok, with a 4-5% engagement rate on both platforms.

Year 2 :

Market Expansion - to expand brick and mortar stores in 3 more locations across Europe

To end the year with a 50% profit

Implement more sustainable practices into the business - aim to become 95% virgin plastic free, and use 100% recycled packaging

Year 3 :

Investment in Innovation - allot 5-10% profits to research better materials and techniques for bra making.

External funding for Innovation and Development of better techniques of online sizing

Brand recognition - feature in 3 leading European fashion news outlets to boost brand recognition and credibility

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1. To achieve break even in the first financial year with 25L(INR) in sales through the collections.

2. To collaborate with influencers and celebrities and get featured on the cover page of a magazine via collection.

3. Achieve 15K followers on instagram

4. Endorse at least 2 celebrities by the end of year 2.

5. Get the sustainability verification stamp

6. receive excellent customer satisfaction feedback

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financial obj :

1- Make enough money to cover all the costs of starting and running the business within the first 12 months.

2- Increase the money we make from selling our jewellery by 20% every year by selling more, adding new jewellery pieces, and reaching out to more customers online.

3- Aim to earn at least half of the price we sell our jewellery for as profit after paying for the cost to make them. This means being smart about how much we spend to create our products.

4- Work on making our customers happier and more loyal so they end up spending 30% more over three years. This could be through better products or rewards for shopping with us.

5- Aim to be one of the top choices for customers looking for smart luxury jewellery within five years, making up 15% of all sales in this category. This means standing out by offering unique tech features and caring for the environment.

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Financial objectives - nuven (sustainable staples brand) 

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Financial objectives - nuven (sustainable staples brand) 

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1- Generate sufficient revenue to cover operational expenses and break even in the first year while sticking to sustainable practices. Optimizing operational efficiency, and establishing pricing strategies that reflect the value of sustainability to consumers.

2- Attain a market share of 5% in the sustainable staple wear segment within the Brazilian fashion industry within the first five years, as measured by revenue generated from sustainable product lines.

3- Allocate 10% of annual revenue towards research and development initiatives focused on sustainable fashion innovation, with a specific focus on improving the efficiency of regenerative cotton cultivation and fabric production processes.

4- increase profit by 15% on the second year compared to the third and 20% on the third year compared to the second.

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Financial objectives - sustainable modular knitwear brand Lome 

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Financial objectives - sustainable modular knitwear brand Lome 

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1. To reach a break-even point before the end of year 1.

2. To have consistent and sustainable revenue growth resulting in at least £50,000 in profits in year 1.

3. To acquire a customer base of at least 300 in year 1, and double the numbers in year 2 and year 3, accordingly.

4. To allocate at least 5% of year 1 profits into sustainability investments, including materials and suppliers sourcing, energy-efficient production and transportation.

5. To reduce production costs by 10% by the end of year 2.

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User monetisation increase Increase the average revenue per user by 20% within first 2 years by improving the in-app experience

Cost reduction: Achieve 10% reduction in customer acquisition by the end of the second year, by cresting organic growth channels

Sustainable revenue streams: collaborating with eco-friendly brands at the end of the second year and aim that they contribute at leat at 15% of the revenue

Capital investment: secure a capital investment or a business loan in the end of the two years to fund expansion into the luxury market

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1. To broaden suppliers internationally and locally by the end of the year to foster more revenue streams

2. Maintain a steady growth rate, targeting a 25% increase in revenue by year 2

3. Maximize ROI to 20% by focusing on high-impact initiatives (CSR) and strategic resource allocation.

4. Enhance the profitability of the business through the brand's USP, pricing strategies and efficiency improvements in logistics and operations.

5. Achieve a Break Even by the end of year 3

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- break-even by Q3 of FY2
- train staff to meet a client retention rate of 33% by end of FY2
- achieve 20% market share by end of FY3
- implement technology to reduce operating costs by 50% by end of FY3

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Increase sales: Increase sales to at least 10% per quarter through marketing strategies and product innovation to increase revenue and market share.

Cost reduction: Achieve cost reduction of at least 5% per year by optimizing supply chain management, streamlining production processes and effectively controlling operating expenses to improve margins and competitiveness.

Improve profit margin: Increase profit margin by at least 2% per year through price optimization, product mix adjustment and reduction of production costs to enhance corporate profitability.

Improve customer satisfaction: By providing superior product quality and service, ensure customer satisfaction of more than 90%, thereby increasing customer loyalty and repeat purchase rate, further promoting sales growth.

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Financial Objectives:                                      1. Have a break even by year one.

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Financial Objectives:                                      1. Have a break even by year one.

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2.Build partnerships with 5 carefully selected eco-boutiques in our launch cities to start building local wholesale revenue opportunities.

3.Build relationships with 2 reputable organic peace silk suppliers to establish our sourcing pipeline. Vet suppliers heavily for ethical practices.

4.Boost brand awareness marketing through email nurturing campaigns and Instagram/ Facebook ads.

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1. To achieve break even in the first financial year with £100,000 in sales through sales of custom sized lingerie products in India.

2. To attain a profit margin of at least 50% by effectively managing production costs and manufacturing efficiency.

3. To secure external funding of £50,000 to cover startup costs, including inventory procurement, marketing expenses, and operational costs by year 2.

4. To establish brand awareness and customer loyalty by achieving a customer retention rate of 40% by year 2.

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Financial objectives;

1. Reach a loyal following on Instagram and Tiktok by posting consistently. Having a total following of 25k followers from both accounts and an average 4.5% engagement rate on the platforms. (Dash This, n.d.) - year 1

2. To collaborate with fashion students/graduates from Royal Academy of Fine Arts in Antwerp. Allow them to have a safe and healthy work environment. And also give them the opportunity to make use of the atelier for personal projects during specific hours. - year 1

3. Aim to be a 100% zero waste business by using only deadstock or old/thrifted clothing and sustainable packaging. - year 2

4. To achieve a revenue growth of 35% - year 3

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Financial Objectives: SLOWII sustainable online marketplace

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Financial Objectives: SLOWII sustainable online marketplace

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1. Aim to achive break even by year one

2. Aiming to be B-corp certified by Year 3

3. Aiming to have a 25% revenue by year 3

4. Expanding the brand catalogue by 50% by the Q3 of the second year

5. Costumer loyalty: create an active online community with minimum of 10K monthly active users during year 1

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1. Secure partnerships with at least 10 major UK fast fashion e-tailers within the first 12 months of operation, generating a minimum of £1.5 million in integration fees and revenue-sharing agreements by the end of year 3.

2. Achieve a minimum annual revenue growth rate of 50% year-over-year, reaching a target revenue of £5.2 million by the end of year 3.

3. Maintain a gross profit margin of at least 60% throughout the first 3 years of operation, ensuring efficient cost management and scalability.

4. Reduce online apparel return rates by at least 25% for participating retailers within the first 18 months of implementing the Virtual Dressing Room, leading to cost savings associated with returns processing and restocking.

5. Achieve profitability by the end of year 3, with a net profit margin of at least 15%, demonstrating sustainable business growth and financial viability.

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Paloma - Customisable and sustainable lingerie brand

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Paloma - Customisable and sustainable lingerie brand

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1. To achieve break even by the end of the first fiscal year and to increase sale by 20% by the end of the second year

2. Increase the gross profit margin by 20% by the end of the second year, compared to the first year

3. Reduce production costs by 10% by the end of the second year without compromising the quality of the products and while maintaining the brand's commitment to sustainability

4. To increase the amount of external investors in order to expand the brand on an international scale

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1. Investments: Secure 35-50k of funding from investors within the first year.

2. Break Even: To achieve break even at the end of the first fiscal year by achieving 45K in sales, and increase growth by 25% in revenue by the year 2.

3. Customer Feedback: To achieve at least 4.7 rating in the AppStore and Google Play

4. Expansion: Increase destinations available for booking across the Europe by the end of year 2.

!

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1. Raise £200,000 through investments, savings, and funding sources by the end of the first year.

2. Achieve 20k followers on Instagram and 40k on TikTok with a 4-5% engagement rate on both platforms in the first year.

3. Maintain a low employee turnover rate, and keep team satisfaction level high (first year).

4. Achieve a breakeven point by the second year.

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Hugo Albertoni - Audemars Piguet certified pre-owned plateform 

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Hugo Albertoni - Audemars Piguet certified pre-owned plateform 

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1. Raise internal investment to create and launch the Audemars Piguet certified pre-owned watches plateform.

2. Achieve a certain percentage of clients using our Audemars Piguet certified pre-owned plateform within the first 12-months to ultimately increase the brand’s revenues organically.

2. Aim to break even the internal fixed investment made to put together the Audemars Piguet certified pre-owned plateform within the first 24-months.

3. Achieve at least 15% revenues growth by the end of the 3rd tear.

4. Maintaining a sustainable growth without damaging the Audemars Piguet’s market of new watches

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1. To achieve break even at the end of the first financial year with at least $100,000 in sales.

2. To increase revenues by 15% in the second year compared to the first fiscal year.

3. To increase sales and gross profit by 30% in the third year compared to the first fiscal year.

4. To expand the business base with the by ..% with the profit of the second year.

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Financial Objectives: DEI Modeling Agency

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Financial Objectives: DEI Modeling Agency

# data[].attributes.body
Financial Objectives:

1. Have stylists and brands already signed to work together as clients for year one (at least 30 stylists, 15 brands)

2. Expand services with offering workshops/educational services for clients to learn more about being sustainable in their practices/knowledge on how DEI is important for the industry

3. Aiming to become B-Corp by year 3, in line with SDG

4. Break even by Year 1, and achieve at least 25% growth in revenue by Year 2

5. Reach around 50,000 to 75,000 GBP in investments by investors for Year 1 funding of the start-up

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Financial Objectives:

1: To accumulate a following of 30'000 blog readers on Instagram/Website for the first year, prior to the launch of the website.

2: To secure a funding of 20'000CHF for the website and application development in year 1.

3: To launch the B2B2C website and application with at least 50 Japanese brands being sold on there in year 2.

4: To acquire 30'000CHF break even of business set up through consignment fees in year 3.

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Business objectives- vegan clothing brand 

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Business objectives- vegan clothing brand 

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1. Sustainable growth: Aim to achieve steady and sustainable growth in sales and revenue while also maintaining the brands commitment to being vegan.

2. Profitability: Aim to break even by the end of year 1, without compromising the brands values.

3. To achieve at least 30% revenue growth by the end of the business’ 3rd year.

4. To secure between £70-100,000 of funding by an investor before year 3.

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Social Responsibility: Supporting community initiatives, promoting diversity and inclusion, and ethical business practices.

Cost Efficiency Objective: Achieve cost savings through streamlined operations, optimized inventory management, and strategic sourcing practices.

Customer Lifetime Value (CLV): Increase CLV by three times your customer acquisition cost through enhanced customer retention strategies, personalized marketing initiatives, and ongoing customer engagement efforts.

Return of Investment (ROI): Increase ROI by 12% by prioritizing investments in research and development, marketing campaigns, and technological advancements that offer high returns.

Environmental Sustainability: Reducing the company's impact by reducing waste, using sustainable materials, and implementing environmentally friendly practices.

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Financial Objectives:

1: To collaborate with 50% or more UK Rabbit Rescues in Year-1 (market share)

2: To collaborate with 50% or more UK Registered Veterinary Practices in Year-1 (market share)

3: To secure a minimum of £100,000 grant/funding from various institutions in Year-1 (capital)

4: To achieve organically sourced rabbit food Sales Revenue of £500,000 in Year-1 (Turnover)