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Welcome to your online movement diary!  Over the next couple of days, we’d like you to focus on your most preferred or practiced activity from the list below:

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Welcome to your online movement diary!  Over the next couple of days, we’d like you to focus on your most preferred or practiced activity from the list below:

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Yoga

Pilates (Mat, Reformer, Lagree)

Barre

Dance

Calisthenics

Zumba

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For this section, we would like to know more about your perceptions and inspirations of your activity.

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For this section, we would like to know more about your perceptions and inspirations of your activity.

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With this final set of questions, we’d like to explore your preferences towards apparel and brands for your activity.

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With this final set of questions, we’d like to explore your preferences towards apparel and brands for your activity.

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To get started, find your favorite and least favorite outfits to wear to, from and during your activity.

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1.1: Share a picture (or link to a website) of where you primarily practice your preferred activity and tell us: 

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1.1: Share a picture (or link to a website) of where you primarily practice your preferred activity and tell us: 

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What activity you’ll be speaking about this week?

Are there specific types of this activity that you do (e.g., a type of yoga, a type of pilates, a type of dance, etc.)?

How often do you participate in this activity?

Where do you participate in this activity, and why?

What is your preferred day(s) of the week, and time of day to do this activity, and why?

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4.1: For your final task, we’d like to hear from you in one more selfie-video: 

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4.1: For your final task, we’d like to hear from you in one more selfie-video: 

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What brands are authentically portraying and/or have a positive impact in your activity, and why do you say that?

What brands are inauthentically portraying and/or have a negative impact in your activity, and why do you say that?

If a new brand were aiming to create apparel for your activity, and resonate with people who participate in your activity, what do you think would be important for that brand to do?

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1.4: Note* you may need to come back to this part the next time you participate in your activity:

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1.4: Note* you may need to come back to this part the next time you participate in your activity:

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Before you go, read through the description so you can collect pictures/images of yourself, the space, your community, your routine etc.

If you’re not taking part in your activity between now and Weds/Feb 05 you can find images online to support your response.

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2.1: In a short selfie-video, we’d like you to imagine you’re describing your activity to someone who has never heard of it before. 

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2.1: In a short selfie-video, we’d like you to imagine you’re describing your activity to someone who has never heard of it before. 

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Reminder: find a quiet and bright space so we can hear you best!

Describe your activity: what is the experience like, what are the movements like?

What are the senses (sights, sounds, scents, touch, taste) you experience before/during/after?

Who are the kinds of people that take part in your activity?

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3.1: Share 1-2 photos wearing your least favourite outfit (one photo of what you’d wear to/from, and one photo of what you’d wear during the activity). 

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3.1: Share 1-2 photos wearing your least favourite outfit (one photo of what you’d wear to/from, and one photo of what you’d wear during the activity). 

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What brands are part of this outfit?

Describe how this outfit makes you feel physically (fit, feel, function, fabrics) and emotionally.

What do you dislike about this outfit? What doesn’t work? (Be as specific as possible!)

How could these items be improved?

For what other occasions/activities would you wear this outfit, and why?

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1.2: We would like you to reflect on why you include this activity in your routine. Read through the following questions, and when you’re ready, share your responses in a selfie-video. 

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1.2: We would like you to reflect on why you include this activity in your routine. Read through the following questions, and when you’re ready, share your responses in a selfie-video. 

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Before you get started, make sure you’re somewhere quiet and bright so that we can hear and see you!

Tell us about your journey with this activity – when and why did you start it?

What are the benefits you experience from participating? (These could be benefits that you experience before, during, or after)

What motivates you to keep participating?

Describe an ideal session of your activity: where are you, who are you with, what makes it perfect, and why?

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1.5: After your next session, we’d like you to respond to the following questions and submit 3-4 pictures or images that help demonstrate your responses.

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1.5: After your next session, we’d like you to respond to the following questions and submit 3-4 pictures or images that help demonstrate your responses.

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How did you feel, and what did you do before your session?

Do you have any routines or rituals to prepare yourself for your activity? Do you do these often? Why?

How did you feel, and what did you do during your session?

How much did you like/dislike the session? Why is that?

How did you feel, and what did you do after your session?

Did you interact with anyone before/during/after your session? (e.g. other participants, instructors, etc.)

Describe what that was like, and how that made you feel?

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2.2: With 1-2 images and a written response, describe any myths and/or stereotypes that exist about your activity, including the people who participate in your activity. 

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2.2: With 1-2 images and a written response, describe any myths and/or stereotypes that exist about your activity, including the people who participate in your activity. 

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Do you feel like those myths/stereotypes are true or false? Why do you say that?

Do you identify with your activity? Why/why not?

Do you identify with those myths/ stereotypes? Why/why not?

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3.2: Share 1-2 photos wearing your most favorite outfit (one photo of what you’d wear to/from, and one photo of what you’d wear during the activity). 

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3.2: Share 1-2 photos wearing your most favorite outfit (one photo of what you’d wear to/from, and one photo of what you’d wear during the activity). 

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Tell us:

What brands are part of this outfit?

Describe how this outfit makes you feel physically (fit, feel, function, fabrics) and emotionally.

What do you like about this outfit? What works well? (Be as specific as possible!)

How could these items be improved?

For what other occasions/activities would you wear this outfit for, and why?

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1.3: Please explain in writing your answers to the below questions 

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1.3: Please explain in writing your answers to the below questions 

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Are there any reasons that prevent you from participating/practicing currently, or could make you pause/stop participating? Why is that?

Is there anything in, or related to your activity that you want to try but haven’t? Why is that?

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2.3: Please share at least 1 image/link/video/ photo/screenshot and a short caption to answer the following questions:

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2.3: Please share at least 1 image/link/video/ photo/screenshot and a short caption to answer the following questions:

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How popular is your activity where you live? And among your friends? How has that changed, or is it changing?

What trends in, or related to, your activity are interesting/exciting to you, and why?

Are there any trends you dislike, or avoid? Why?

Are there any events / celebrations / moments / days / dates that are important to your activity? What are they, and what are they important?

Who is inspiring, or where do you turn for inspiration related to your activity? Why?

What other fitness activity/activities are most similar to the activity we’ve been speaking about, and why?

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3.3: Please type out the answer to these questions: 

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3.3: Please type out the answer to these questions: 

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What do you prefer to wear for your activity? (i.e., leggings/pants/shorts? Long sleeve/ short sleeve/tank tops/ sports bras?)

What does apparel need to do / deliver on to be suitable for your participation in this activity?

Describe what prompts you to purchase new apparel for your activity? When / why / what reasons make you go shopping?

What brands are your favorite to wear for this activity, and why?

How / where do you learn about new brands that offer products/apparel for this activity?

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What activity you'll be speaking about this week?

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What activity you'll be speaking about this week?

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yoga

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Are there specific types of this activity that you do ?

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Are there specific types of this activity that you do ?

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yoga, running, basketball

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How often do you participate in this activity?

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How often do you participate in this activity?

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3-5 times a week - yoga

2 times a week running

2 tines a week basketball

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Where do you participate in this activity, and why?

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Where do you participate in this activity, and why?

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yoga - at home and in a studio

running - outside around my local park

basketball - local outside court

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What is your preferred day (s) of the week, and time of day to do this activity, and why?

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What is your preferred day (s) of the week, and time of day to do this activity, and why?

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Yoga - mon, wed, fri, sun evenings or mornings depending on how busy i am.

Running - tues mornings and sat mornings

Basketball - Thursday evenings or Saturday afternoon

Why because these days and hours fit around my work and life

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Tell us about your journey with this activity - when and why did you start it?

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Tell us about your journey with this activity - when and why did you start it?

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﻿﻿What are the benefits you experience from participating?

(These could be benefits that you experience before, during, or after)

﻿﻿What motivates you to keep participating?

﻿﻿Describe an ideal session of your activity: where are you, who are you with, what makes it perfect, and why?

Video attached

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1.2 video answer

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Are there any reasons that prevent you from

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Are there any reasons that prevent you from

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participating/practicing currently, or could make you pause/stop participating? Why is that?

Yes, not enough time due to a busy work and social life, injuries, mental health, illness etc

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Is there anything in, or related to your activity that you want to try but haven't? Why is that?

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Is there anything in, or related to your activity that you want to try but haven't? Why is that?

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Yes different types of yoga like Vinyasa Yoga

Ashtanga Yoga

Iyengar Yoga

Kundalini Yoga

Yin Yoga

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relaxed, happy, focused

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happy

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lack of stress, relaxed

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Do you have any routines or rituals to prepare yourself for your activity?

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Do you have any routines or rituals to prepare yourself for your activity?

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change clothes, stretch, drink water, play music,

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because if focuses me and relaxes me to enjoy the process and benefits of the actively.

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How did you feel, and what did you do during your session?

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How did you feel, and what did you do during your session?

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I feel relaxed, i stretch my body and mind, i focus on being connected to my body and mind while enjoying the experience

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How much did you like/dislike the session?

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How much did you like/dislike the session?

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i joy the session because its at my own pace, i'm in a room alone, the music is relaxing, i'm relaxing while being active.

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because i actively taking car of my body and mind plus taking time for myself

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Describe what that was like, and how that made you feel?

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Describe what that was like, and how that made you feel?

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It feels relaxing, fun, centring, important, healthy, mindful

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2.1 video

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2.2

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2.2 Do you feel like those myths/stereotypes are true or false? Why do you say that?

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2.2 Do you feel like those myths/stereotypes are true or false? Why do you say that?

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1. Yoga is not all in sanskrit as the physical practice of yoga is about positions.

2. Yoga is not all weird chants and hippy shit..the chat are mean to focus your mind and body into alignment.

3. It's not just for women, everyone can do it.

4. Not being flexible enough is incorrect as you start from whatever base you have and build on that

5. It really helps the body and mind.

6. Its not boring and is good exercise.

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Do you identify with your activity? Why/why not?

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Do you identify with your activity? Why/why not?

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Yes i do but the physical and relaxation side of yoga but not so much on the hippy side of things as i use to in my way for my own purposes...the hippy side is a bit too far from me as i don't always agree with the ethos and ideas of a hippy mindset

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Do you identify with those myths/ stereotypes?

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Do you identify with those myths/ stereotypes?

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Why/why not?

see 2.2

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2.3

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2.3

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2.3

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2.3 How popular is your activity where you live? And among your friends? How has that changed, or is it changing?

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2.3 How popular is your activity where you live? And among your friends? How has that changed, or is it changing?

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Yoga and version of yoga are very popular in the Balmain area due to it it being a high income area, many housewife's who choose yoga as a mind and body exercise and it can be done from the early morning to late night sessions, minimum equipment is needed and there are many free and pay to yoga studios all around the Balmain area and its near the river.

And among your friends?

It is very popular as reason written about above.

How has that changed, or is it changing?

If hasn't change accept for people using the sport wear outside of the sports / exercise due to fashion.

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Who is inspiring, or where do you turn for inspiration related to your activity? Why?

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Who is inspiring, or where do you turn for inspiration related to your activity? Why?

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Influential Yoga Teachers & Gurus

B.K.S. Iyengar – Known for his precise alignment techniques and use of props.

Pattabhi Jois – Founder of Ashtanga Yoga, focusing on discipline and flow.

Sadhguru (Jaggi Vasudev) – Blends yoga with spiritual wisdom and meditation.

Adriene Mishler (Yoga with Adriene) – One of YouTube’s most popular yoga instructors, offering free, accessible, and mindful practices.

Tara Stiles – Founder of Strala Yoga, which emphasizes freedom and ease in movement.

2. Books & Resources

The Heart of Yoga by T.K.V. Desikachar – A deep dive into the philosophy and practice of yoga.

Light on Yoga by B.K.S. Iyengar – A classic guide to yoga postures and alignment.

The Yoga Bible by Christina Brown – Covers a wide variety of poses and styles.

3. YouTube Channels & Online Classes

Yoga with Adriene – Great for all levels, with a focus on mindfulness.

Fightmaster Yoga – A mix of Vinyasa and Power Yoga, offering structured challenges.

Ekhart Yoga – Offers different styles, from Hatha to Yin Yoga.

The Yoga Institute – Shares traditional and holistic approaches to yoga.

4. Instagram & Social Media Influencers

Kino MacGregor (@kinoyoga) – A strong Ashtanga practitioner with great tutorials.

Rachel Brathen (@yoga_girl) – Inspiring yoga and mindfulness teacher.

Dylan Werner (@dylanwerneryoga) – Specializes in advanced strength and mobility.

5. Nature & Outdoor Inspiration

Practicing yoga in nature—on the beach, in a forest, or by a river—can provide a deep connection with the environment and enhance mindfulness.

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What trends in, or related to, your activity are interesting/exciting to you, and why?

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What trends in, or related to, your activity are interesting/exciting to you, and why?

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I'm not into trends myself. I choose and do what is comfortable for me. I don't wear active wear outside of working out.

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Are there any trends you dislike, or avoid? Why?

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Are there any trends you dislike, or avoid? Why?

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yes, i avoid wearing activewear outside of doing the actual activities...but others can do what they like...

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Are there any events / celebrations / moments / days

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Are there any events / celebrations / moments / days

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/ dates that are important to your activity? What are they, and what are they important?

nope not for me, i try do be consistent and pay no mind to these types of things

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What other fitness activity/activities are most similar to the activity we've been speaking about, and why?

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What other fitness activity/activities are most similar to the activity we've been speaking about, and why?

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1. Pilates

Focuses on core strength, controlled movements, and breathwork.

Uses body weight or equipment like reformers for resistance.

Similar to yoga in its emphasis on mind-body connection and posture.

2. Tai Chi

A slow, meditative martial art that enhances balance, flexibility, and breath awareness.

Like yoga, it promotes relaxation and mindfulness through fluid movement.

3. Qigong

Combines gentle movements, breathwork, and meditation.

Shares yoga’s focus on energy flow and holistic well-being.

4. Barre

A fusion of ballet, Pilates, and strength training.

Like yoga, it builds flexibility, balance, and endurance.

5. Dance (Ballet, Contemporary, or Flow-Based Dance)

Improves flexibility, core strength, and movement control.

Similar to yoga in its focus on breath and body awareness.

6. Mobility Training & Animal Flow

Focuses on dynamic stretching, flexibility, and functional movement.

Like yoga, it incorporates fluid, body-weight-based movements.

7. Calisthenics

Uses body weight for strength training and movement control.

Some styles, like Gymnastic Rings or Hand Balancing, require flexibility and balance, similar to advanced yoga poses.

8. Breathwork & Meditation Practices

Techniques like Pranayama (yoga breathwork), Wim Hof Method, and guided meditation complement yoga by improving lung capacity, focus, and relaxation.

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3.1 What brands are part of this outfit?

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3.1 What brands are part of this outfit?

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3.1 - Nike head to toe

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Describe how this outfit makes you feel physically (fit, feel, function, fabrics) and emotionally.

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Describe how this outfit makes you feel physically (fit, feel, function, fabrics) and emotionally.

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Physically:

Fit: Designed with an athletic yet relaxed fit, it contours comfortably without restricting movement.

Feel: Soft fleece lining or lightweight Dri-FIT fabric feels smooth against the skin, keeping you warm yet breathable.

Function: Whether you're warming up, cooling down, or running errands, it provides flexibility and temperature regulation.

Fabrics: High-quality materials like Dri-FIT wick away sweat, while Tech Fleece offers insulation without bulk.

Emotionally:

Empowered: The sleek, sporty design makes you feel ready to take on any workout or daily challenge.

Confident: Whether in the gym or on the street, it gives off an effortless, stylish vibe.

Comforted: The cozy fabric and perfect fit provide a sense of security and relaxation.

• • Motivated: Wearing Nike is like wearing an athlete’s mindset—pushing you to move, train, and feel your best.

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What do you dislike about this outfit? What doesn't work?

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What do you dislike about this outfit? What doesn't work?

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Too Polished & Promotional – Reads more like an ad than a personal or objective review. A more natural, personal tone might connect better.

Lack of Critical Perspective – While it highlights positives, it doesn't address potential downsides, like:

Some fits might be too snug or loose for different body types.

Certain fabrics may pill over time or not be warm enough in extreme cold.

Price point—Nike gear can be pricey compared to similar brands.

Overuse of Buzzwords – Words like empowered, confident, performance booster could be replaced with more real-world descriptions.

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1. Fit & Comfort

More size inclusivity – Better tailoring for different body shapes, especially for taller, petite, or plus-size individuals.

Adjustable elements – Drawstrings, zippers, or elastic cuffs for a more customizable fit.

2. Fabric & Functionality

Enhanced breathability – Some styles could incorporate more ventilation panels or moisture-wicking tech.

More sustainable materials – Expanding the use of recycled or organic fabrics without compromising performance.

Temperature regulation – Lighter versions for warm-ups & heavier ones for winter workouts.

3. Design & Aesthetic

More coluor variety – Beyond the usual black, gray, and neon—more muted, earthy, or stylish patterns.

Multi-functional styles – Reversible designs or modular elements that transition from gym to streetwear seamlessly.

4. Price & Accessibility

More mid-range options – While quality is high, a slightly more affordable line could cater to more customers.

Longevity guarantees – Stronger warranties or repair programs for premium items.

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For what other occasions/activities would you wear this outfit, and why?

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For what other occasions/activities would you wear this outfit, and why?

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I would only wear these types of outfits before, during and after working out. I don't see sportswear as clothes i wear outside of these activities.

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What brands are authentically portraying and/or have a positive impact in your activity, and why do you say that?

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What brands are authentically portraying and/or have a positive impact in your activity, and why do you say that?

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1. Lululemon – Mindful Performance & Community

Why?

Designed for yoga, with sweat-wicking, stretchable, and durable fabrics.

Actively promotes mindfulness and well-being through yoga classes and community events.

Sustainable initiatives like their Like New resale program and eco-conscious materials.

2. Alo Yoga – Holistic Yoga Lifestyle

Why?

High-quality, fashion-forward designs that transition from yoga to everyday wear.

Strong ties to yoga culture, offering free online classes and promoting wellness beyond just apparel.

Focus on sustainability with their 100% sweatshop-free commitment.

3. Nike – Innovation & Performance

Why?

Tech-forward gear (Dri-FIT fabrics, Flyknit) supports both high-intensity workouts and yoga sessions.

Promotes inclusivity with plus-size activewear and diverse representation in campaigns.

Sustainability push with Move to Zero, focusing on reducing carbon footprint.

4. Patagonia – Sustainability & Ethical Impact

Why?

One of the most eco-conscious brands, using Fair Trade Certified materials and donating profits to environmental causes.

Their activewear, including yoga gear, is designed for longevity, reducing fast fashion waste.

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1. SHEIN / Fast-Fashion Activewear Brands – Poor Quality & Unethical Practices

Many ultra-fast fashion brands produce cheap, low-quality activewear that lacks durability and performance functionality.

Unethical manufacturing practices, including poor labor conditions and excessive environmental waste, contribute to their negative impact.

2. Gymshark – Influencer Over Substance?

While popular, Gymshark has been criticized for prioritizing influencer marketing and aesthetic appeal over genuine performance and quality.

Some customers report inconsistent sizing, lack of durability, and overly trendy designs that don’t cater to long-term athletic performance.

3. Adidas (Inconsistent Commitment to Sustainability)

Despite promoting eco-friendly initiatives, Adidas has faced backlash over sustainability claims, with critics arguing that some initiatives are more about marketing than real impact.

Allegations of poor labor conditions in factories contrast with their ethical branding.

4. Fabletics – Misleading Subscription Model

Fabletics, co-founded by Kate Hudson, has received backlash for its subscription-based pricing model, which some customers find misleading and difficult to cancel.

While the clothing itself is decent, the business model creates frustration, leading to questions about authenticity in consumer trust.

5. Lululemon (Past Controversies & Pricing Barriers)

While Lululemon is an industry leader, the brand has faced backlash for exclusivity, high pricing, and past comments from executives about body inclusivity.

The premium pricing often makes it inaccessible to many, contradicting the idea of making yoga and movement accessible to all.

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If a new brand were aiming to create apparel for your activity, and resonate with people who participate in your activity, what do you think would be important for that brand to do?

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If a new brand were aiming to create apparel for your activity, and resonate with people who participate in your activity, what do you think would be important for that brand to do?

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1. Function & Performance – Fit, Feel, Function, Fabric

✅ Breathable & Sweat-Wicking Fabrics – Materials like bamboo, organic cotton, or high-performance recycled polyester for flexibility and moisture control.
✅ Four-Way Stretch & Durability – Ensuring the gear moves with the body, retains shape, and lasts through intense sessions.
✅ Seamless & Chafe-Free Design – Prioritising comfort for long workouts without irritation.
✅ Sustainable & Ethical Sourcing – Using eco-friendly, fair-trade, or regenerative fabrics to align with conscious consumers.

2. Authentic Community Connection

✅ Real Athletes & Practitioners as Ambassadors – Highlighting real people over just social media influencers.
✅ Partnerships with Studios & Trainers – Collaborating with yoga instructors, personal trainers, and wellness communities.
✅ Grassroots Approach – Supporting local fitness events, mindfulness retreats, and movement-based charities.

3. Inclusive Sizing & Body Positivity

✅ Wide Range of Sizes (XXS-4XL) – Making activewear for all body types, not just athletic figures.
✅ Gender-Neutral Options – Comfortable, functional pieces that don’t rely on traditional gendered designs.
✅ Marketing That Represents Real People – Featuring diverse ages, abilities, and backgrounds in campaigns.

4. Purpose-Driven Brand Identity

✅ Transparency & Sustainability – Being open about supply chains, ethical production, and eco-conscious materials.
✅ Minimalist but Impactful Design – Timeless, functional, and stylish rather than trend-driven fast fashion.
✅ Mission Beyond Apparel – Supporting wellness education, mental health, and movement accessibility.

5. Tech & Innovation

✅ Smart Fabrics & Performance Tracking – Potential use of temperature-regulating, muscle-compression, or even biometric feedback fabrics.
✅ Modular & Adaptive Designs – Clothing that adjusts to different movement styles, seasons, or intensity levels.

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3.3 What do you prefer to wear for your activity? (i.e.,
leggings/pants/shorts? Long sleeve/ short sleeve/tank tops/ sports bras?)

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3.3 What do you prefer to wear for your activity? (i.e.,
leggings/pants/shorts? Long sleeve/ short sleeve/tank tops/ sports bras?)

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shorts in summer and pants in winter.

Short sleeve / tees, tank tops during summer and long sleeve tops during winter. Basically it depends on the how hot of cold it is and where i'm working out.

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3.3 What does apparel need to do / deliver on to be suitable for your participation in this activity?

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3.3 What does apparel need to do / deliver on to be suitable for your participation in this activity?

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Freedom of Movement & Comfort, Stretch & Flexibility, Snug but Not Restrictive, Seamless & Tag-Free.

Support & Breathability, Moisture-Wicking & Quick-Dry, Breathable Fabrics, Grip & Stability, Soft, Ethical, and Durable..

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3.3 Describe what prompts you to purchase new apparel for your activity? When / why / what reasons make you go shopping?

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3.3 Describe what prompts you to purchase new apparel for your activity? When / why / what reasons make you go shopping?

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Worn-Out or Stretched-Out Gear,

Better Comfort & Flexibility, Seasonal Changes

New Features & Innovation

Body Changes

.Chafing or Restriction Issues

Worn-Out or Faded Colours

Desire for a New Look

• Matching Sets & Coordination

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1. Nike – Sporty, functional, and performance-driven
- Lightweight, breathable Dri-FIT fabric for sweat control
- Great for high-movement flow
- Strong balance of affordability and durability

2. Lululemon – Premium feel, durability, and performance
- Buttery-soft, sweat-wicking Align™ fabric
- Stretchy, sculpting fit that moves with the body
- Long-lasting quality—doesn’t lose shape over time

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3.3  How & where to discover new activewear products?

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3.3  How & where to discover new activewear products?

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Online & Social Media
Instagram & TikTok
YouTube Reviews
Brand Websites & Newsletters

In-Store & Try-Ons
Flagship & Specialty Stores
Department Stores & Retailers
Fitness Studios & Gyms

Word of Mouth & Community
Yoga Instructors & Fitness Coaches
Friends & Fellow Yogis
Reddit & Facebook Groups

Sustainability & Ethical Fashion Platforms

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3.2 What brands are part of this outfit?

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3.2 What brands are part of this outfit?

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light blue Adidas tee, grey nike sport shorts

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3.2 Describe how this outfit makes you feel physically (fit, feel, function, fabrics) and emotionally.

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3.2 Describe how this outfit makes you feel physically (fit, feel, function, fabrics) and emotionally.

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it makes me feel relaxed, ready for a work out, happy, fun, comfortable.

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3.2 What do you dislike about this outfit? What doesn't work?

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3.2 What do you dislike about this outfit? What doesn't work?

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i like everything about this outfit

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be cheaper and easier to find my size online

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3.2 For what other occasions/activities would you wear this outfit, and why?

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3.2 For what other occasions/activities would you wear this outfit, and why?

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for me no as i only wear active wear before, during and after a sport's activity.

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4.1 video