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I am Marcos Fulinara.

Thanks for coming.

Born and raised in San Diego, USA.

Currently residing in Basel, CH.

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Phone number: +41 78 841 51 18

Email: marcosafulinara@gmail.com

Linkedin: www.linkedin.com/in/marcosfulinara

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English: Native written and spoken

Spanish: Intermediate written and spoken (C1)

German: Basic written and spoken (A1)

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A highly experienced marketer with extensive time working in marketing communications, branding, social media management, and integrative multimedia marketing.

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My passion for digital innovation and sustainability drive me to constantly search forward-thinking solutions ensuring a positive and long-lasting impact.

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·       Content creation

·       Brand management

·       Strategy

·       Website redesign

·       Search Engine Optimization (SEO)

·       Web analytics

·       Social media marketing

·       Digital campaign management

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Bachelor’s degree in Political Science and Communications

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·       Creative

·       Customer-focused

·       Autonomous

·       Data-driven

·       Solution oriented

·       Collaborative

·       Storyteller

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At InsideUp, I successfully executed data-driven email marketing campaigns and optimizing for engagement and conversion rates through A/B testing

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I led the global revamp and launch of the iTero.com website with new design, user experience, and content, which has increased site visibility traffic by over 60% each year

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Market trend analysis and AI operated tools

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Market trend analysis and AI operated tools

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I am committed to learning the newest marketing trends and tools which can be utilized to help further innovation for future roles

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I managed all social media which saw a drastic increase in brand awareness and engagement. The organic growth of these channels showed significant growth: Facebook 1300%, Linkedin 1400%, Twitter 7,000% followers respectively

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Panalpina | 230,165 followers on LinkedIn. Panalpina Welttransport Holding AG was acquired by DSV in August 2019. Please visit DSV's company page for more information on our business and workplace - https://www.linkedin.com/company/5262/

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I had the opportunity to work in English and German to work on digital ad campaigns for Jost Transport and Jugenkulturfestival

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Events and exhibitions hold significant importance for the logistics and shipping industry. During my tenure at Panalpina, I spearheaded numerous campaigns utilizing social media and web platforms to enhance visibility and boost registration. Employing strategies such as gamification, we introduced the inaugural Panalpina puzzle, disseminated through weekly posts. Users had the opportunity to download and engage with the game once the event was officially launched.

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With iTero.com I managed SEO for global website in collaboration with an agency and regional marketing teams for the purpose of strengthening our digital ranking amongst multiple major search engines. We launched SEO campaign which led to the growth of the iTero.com global click through rate to 8.3% (industry benchmark is 4.3%)

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Data is king! To better understand customers and how effective our marketing efforts are to reach them I have leveraged platforms such as:

Salesforce Studio

Google Analytics

SEMRush

PowerBI

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Fashion design has a special place in my heart because of the different ways that you can tell stories through what you wear. Design gives artists the creative space to express through fabrics and shapes. Inspirations include: Martin Margiela, Helmut Lang, and Rick Owens

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Every brand possesses its unique voice. During my time at Align Technology, I collaborated in generating assets in conjunction with other brands to contribute to the development of brand guidelines and the effective management of the brand portfolio. Our marketing communications team meticulously supervised and reviewed all assets during creation to maintain the correct brand tone and voice.