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Today's Lecture Recording - incl Assessment Three Brief

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Today's Lecture Recording - incl Assessment Three Brief

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Assessment Three - Week Nine  - Research Evaluation Report - complete in class and due at the end of the week - this Sunday November 27.

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Assessment Three - Week Nine  - Research Evaluation Report - complete in class and due at the end of the week - this Sunday November 27.

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This is a practical exercise that replicates what managers do in real life  - to drive and direct change for their businesses.

Your Assessment task is to prepare a report based on this research study and it's methodology, examining it's key findings and giving your thoughts on what these key insights mean and also on the methodology of the research.

Work on this today in class - (revised to) 1000 words as a guide.

Step One - Read this research report carefully, including the methodology.

Step Two - Reflect on (a) the methodology - do you think it is valid - for example are the sample sizes sufficient?

Step Three - Summarise (b) the key findings in your own words.

Step Four - Reflect on the implications of these key findings for a business leader/marketer who is in the Australian restaurant business - highlight the most important, business relevant insights, giving reasons for your selections. What does this mean for those businesses? - explain what you would do as a result of the research findings.

Ask any questions that you have as you work on this Assessment in class today.

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10 minute video

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12 min video

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15 Things to Know About Australians Before Moving to Australia (2022)

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Your research findings - how to report these effectively

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How to start using Grammarly Premium:
1. Go to  www.grammarly.com/edu
2. Click on JOIN YOUR ORGANISATION, at the top of the page
3. Then sign up with your mymacleay email

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Consumer Insights & Trends 2022 - Mintel

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Consumer Insights & Trends 2022 - Mintel

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Worldwide research & market intelligence agency,  founded in 1972.

Great source of consumer insights. Great for Assessment research.

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Same every week