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What is your opinions about the rents these days?

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What is your opinions about the rents these days?

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While people from all over Canada – and the world – want to live in Toronto, there have no enough housing built in the city. A recent Scotiabank report found that Toronto had 360 housing units per 1,000 residents in 2020, well below the national average (424), which is in turn well below the G7 average (471). In addition, despite the ongoing condo-construction boom, the number of units per person in Toronto is down slightly from 2016 in the wake of rapid population growth.

Since COVID-19, many things have changed and Toronto, unfortunately, remains in a housing crisis. Many residents become unemployed, closed their business and many company downsized their employee. As a result, the number of homelessness has increased and many stayed on street, park, and ended up in government sponsored shelters and hotel programs.  In spite of these challenges, Apartment/house rental has been increasing year after year.

Similarly, because of the growing demand of housing with the increase of population into the city, and new immigration, it could be possible to imagine the competitive interests of property owners and agencies to increase renting. Therefore, in Toronto, the renting price compared to minimum wage $15.5( Nearly 1.6 million Canadian about 10% of salaried employees) is becoming an unattainable discrepancy.

According to the 2021 statistics Canada, the age groups who earn less than $50K are those between 17-24, 25-34, and 65 and above, which account about 44% of the total population (38,246108) while the average rent for 3, 2 and 1 bed room is about $2,700, $2,500 and $ 1,600. This shows the difference between monthly income and the rent in which residents would be forced to spend nearly ¾ of their salary for renting. This  is so hard to explain about saving, and the survival strategies of families mainly who have more than one kids. This becoming the worst  with the current high inflation even to have consumption goods and services.

Moreover, communities in the neighborhood are complaining against encampments in park, tents under the bridge, close by shelter-Hotel programs due to safety and security issues that is challenging life outside home. in spite of this, government have been demolishing tents, and clearing homeless people to hotel and shelter programs. However, staying in Hotel and shelter also becoming main human right concerns due to crowdedness in nature, its restrict rules and regulations.
Therefore, affordable rent or reduced renting price will play a great role in mitigating the complex challenges of homelessness, which is the purpose of this campaign.

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It is indicated as 'The Freedom Zone: no rent, no control policy to smoke, talk, sleep and eat.'

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#At least I can't bother about high rent....."

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The concerns of
1. safety and security
'recreation, crime and Higgin are the concern,....

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Enforcing to the hotels and shelter programs.. 

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Enforcing to the hotels and shelter programs.. 

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To reduce renting in 50% taking in to account the imbalance between the current minimum wage, the high the number of the total population who are paying ¾ of their monthly salary for rent and the current garage renting price of an apartment 2700, 2500 and 1500 for three , two and one bedroom apartment.

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The main organization responsible for reducing renting will be the Ontario minister of municipal affairs and housing Steve Clark. His ministry is responsible for the yearly increase based on the Ontario Consumer Price Index (CPI).  The CPI is a measure of inflation calculated monthly by Statistics Canada using data that reflects economic conditions each year. The guideline on rent increases for 2022 in Ontario is 1.2 percent.

While the subordinate target will be the Ontario governed DOUG Ford because what he has done is removing rent controls on anything built after Nov 2018. Also, landlords can raise the rental ceiling between tenants by LTB approval both need to be wiped out.
The government states approximately 30 % of the income should be used on housing, while tenants pay between 60% to 100% of income on rent alone in the private sector.

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Our allies will be the tenants/people affected by the current rents rates/community agencies that advocate the lower class people and the opposition party while the foes will be the landlords and the businesses that benefit with the current rent rates.

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Twitter  allows to target the audience very selectively, and provides details on campaign results. As a result, they can reach the right people with their campaign and quickly learn what campaign messages are most effective. Also, they can  create Tweets that are only to the audiences they target. the hashtag will be RenTconTroL

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Something went wrong, but don’t fret — let’s give it another shot.

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1. Facebook
2. Messaging
3. tick talk

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Problem
There is a housing crisis in Ontario. People are suffering. People are worried. People are turning to Provincial systems for help. We are scared about being homeless now. Are you one of those people?

Did you know that there are 185,000 families on the housing waitlist? The average housing waitlist is 8 years long. There are more people on the waitlist for affordable housing then there are living in affordable housing for example.

The Ontario Non-Profit Housing Association estimates that Ontario’s social housing stock has a $2.6 billion capital repair backlog, and the Ontario government won't help? In Toronto, for example, thousands of families may lose their homes due to a lack of funding for social housing repairs. Toronto Community Housing plans to close 1000 units in 2018 as a result of a lack of funding for repairs. That's more then 1000 people who will end up on the streets because THE GOVERNMENT DID NOT MAINTAIN THEIR PROPERTIES.

Rental rates are VERY unreasonable. The average one bedroom unit is $1600-$1800 plus utilities, a 2 bedroom is $1700-$2000 plus utilities, 3 bedrooms are $2400-$3000 plus utilities. How can a family afford that? How does someone beginning their adult life make a start? How does a senior on a limited pension survive?

Many people are downsizing based on the rental costs because they are so in-affordable but now Landlords won't rent to people based on unit size & number of people. Example, family of 4(1 adult, 3 children) moving into a 2 bedroom unit. Children get rooms, parent sleeps on couch. Landlords are saying that's to many people, to much wear and tear. Where is someone supposed to go if that's all they can afford?

The information required to secure a rental is out of this world! It's to the point it is invading on your personal privacy. You have to expose every aspect of yourself and life in the hopes! of securing a rental. Photo's of your current rental/past rental, multiple landlord references going back as far as 3 landlords, bank statements being copies of your personal bank account, character references, Credit Score that a Landlord HAS access to but we have to pay for it as it can't be more then 30 days old. That gets so costly having to garner reports month after month. Especially when it takes on average a year now to find a rental. Employment Letter, proof of your debt load, pets. T4's, a copy of your tax return. Pre Application, Application, interviews. I have even seen Landlords request formal presentations! A hundred families vying for one unit is normal now. The Landlord now has this personal information for over a hundred people!? How do we know our information is secure and not ending up in fraudulent hands? I am understanding some info is required but the level it's being taken to now crosses a line.

Doug Ford is ENDING RENT CONTROL IN ALL OF ONTARIO on all newly built units. The Government says it will encourage more developers to build affordable housing but with no rates in place, who will be able to afford these new units?
https://www.cbc.ca/news/canada/toronto/rent-control-reforms-could-mark-return-to-sky-high-increases-for-toronto-tenants-advocates-warn-1.4908665

Minimum wage is $14/hr here in Ontario. That's roughly $1650 a month you get to take home. Add in utility costs - heat/hydro/water/tenant insurance - avg $400/mth, food - $400/mth(single person example) and you tell me Mr. Premier, how does someone make it? You need a minimum of $2400/mth to survive in a one bedroom unit but fall short by $800/mth based on earnings.

This link will lead you to the various living wages that are needed to survive in various parts of Ontario for example. As you will see, we Ontarians fall well below those levels.
http://www.ontariolivingwage.ca/living_wage_by_region

With loosing so much of our Manufacturing sector, we will now have a Province that is serviced based. We know wages in the service industry are not the same as those in the Manufacturing sector. Our Private sector is not in line with those within the Public sector so anyone amongst the Private sector is now struggling to survive each day.

Now the next stop on Premier Ford's list is bringing back work to rule for Ontario Works. See link.
https://www.cbc.ca/news/canada/toronto/doug-ford-welfare-social-assistance-ontario-works-odsp-1.4885584

Now I don't disagree in the sense that people can and should be productive. My issue with this is that the Premier is now sending people out there to obtain employment in a mostly service based Industry. Forcing people out there to work for that $14.00/hr that won't even get you a rental! or else you can afford the rental but not the food or utilities. All of which are VITAL NECESSITIES.

We have to stand up, band together and hold strong against what the Government is doing to the people of Ontario and their rights to have an affordable roof over their head for themselves or for their family.

Mr. Premier, you are hurting the very people who keep this Province going. If this is truly about the people, for the people then you won't turn a blind eye to thousands of Ontarian's who are now on the verge on homelessness.

Solution

Possible solutions are:

-Increasing wage to living wage standard

-Rent Controls based on renovations. I say this because people are getting kicked out for renovations. Then the home owner charges more for rent when the reno's are done. After a few years those reno's are paid for so that increase in rent is profit. Finally, when that home owner sells that home, they profit again. We are paying for those renovations through our rents and they get to double profit?

-Rental Hotline to report Property Management Companies & Landlords to that don't follow the Residential Tenancy Act & then have the Government issue a large fine to said Company/Landlord for not adhering to the Act. When the Government collects those fines, put them into the Affordable Housing Fund for repairs for example.

- Have rental rates based on square footage, similar to the Commercial Industry - example a 2000 sq. ft home goes for $2000 per month whereas an 800 sq. ft home is $800 per month. Now I am understanding that usually property tax is incorporated into monthly rents. Personally that should be the property owner's responsibility. They chose to buy the property for rental purposes to garner income for example. They should pay their tax on it.

- If renovations have to be completed then the Landlord needs to help the tenant find temporary housing and then they get to return to their unit for the same rental amount. No increase.

If anyone has other ideas for possible solutions post them as a comment for the Government to see. Thank you.

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Campaign  Slogan

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Follow-up on campaigns can be tricky to manage. Not only do they take time and energy to create, but there’s always that nagging question: What is the line between being persistent and being annoying? While it might seem like you’re crossing that line, the reality is that most people don’t take you up on an offer the first time you make it. So if you’re not organizing a follow up campaign, you’re losing out on converting prospects that would have become followers if they had heard from you one or two more times. Or you’re leaving behind the chance to drive followers up the campaign ladder. (A) Define Your goals, the first step to just about any campaign strategy is establishing the why behind it. The same is true for your follow-up campaigns. Begin by asking yourself what you want your targets to do as a result of receiving the campaign. Maybe it’s getting a prospect to hop on a demo call with someone from your campaign team. Maybe it’s getting an existing target to join your referral program. Whatever the aim is, it’s helpful to get specific about the action you want the person to take so that you can tailor your whole campaign towards driving that action. Keep Your Messaging Fresh. Anyone who has an email address knows that there’s a lot of mail coming your way every day. If you continue to make the same ask in the same way, over and over again, that’s a surefire way to get your email filtered out or deleted. Even though you have a goal in mind, your follow-up should not just be the same content (B.) Keep Your Messaging Fresh. Anyone who has an email address knows that there’s a lot of mail coming your way every day. If you continue to make the same ask in the same way, over and over again, that’s a surefire way to get your email filtered out or deleted. Even though you have a goal in mind, your follow-up should not just be the same content copied, pasted, and re-sent. (3) Be Strategic About Your Timing. There is a bit of a science to timing out when to schedule your follow-ups. Send the communications too close together, and it starts to feel spammy. Leave huge gaps between communications and your run the risk of missing out on the opportunity to close a sale. A good rule of thumb is to give at least two days between emails. For the most part, if someone is going to respond to your email, they’re going to do so within 24 hours of receiving it. That means you don’t want to send an email each and every day, but you also don’t want weeks' worth of lag time.

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Follow-up on campaigns can be tricky to manage. Not only do they take time and energy to create, but there’s always that nagging question: What is the line between being persistent and being annoying? While it might seem like you’re crossing that line, the reality is that most people don’t take you up on an offer the first time you make it. So if you’re not organizing a follow up campaign, you’re losing out on converting prospects that would have become followers if they had heard from you one or two more times. Or you’re leaving behind the chance to drive followers up the campaign ladder. (A) Define Your goals, the first step to just about any campaign strategy is establishing the why behind it. The same is true for your follow-up campaigns. Begin by asking yourself what you want your targets to do as a result of receiving the campaign. Maybe it’s getting a prospect to hop on a demo call with someone from your campaign team. Maybe it’s getting an existing target to join your referral program. Whatever the aim is, it’s helpful to get specific about the action you want the person to take so that you can tailor your whole campaign towards driving that action. Keep Your Messaging Fresh. Anyone who has an email address knows that there’s a lot of mail coming your way every day. If you continue to make the same ask in the same way, over and over again, that’s a surefire way to get your email filtered out or deleted. Even though you have a goal in mind, your follow-up should not just be the same content (B.) Keep Your Messaging Fresh. Anyone who has an email address knows that there’s a lot of mail coming your way every day. If you continue to make the same ask in the same way, over and over again, that’s a surefire way to get your email filtered out or deleted. Even though you have a goal in mind, your follow-up should not just be the same content copied, pasted, and re-sent. (3) Be Strategic About Your Timing. There is a bit of a science to timing out when to schedule your follow-ups. Send the communications too close together, and it starts to feel spammy. Leave huge gaps between communications and your run the risk of missing out on the opportunity to close a sale. A good rule of thumb is to give at least two days between emails. For the most part, if someone is going to respond to your email, they’re going to do so within 24 hours of receiving it. That means you don’t want to send an email each and every day, but you also don’t want weeks' worth of lag time.

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Follow up campaigns can be a tricky thing for small business owners to manage. Not only do they take time and energy to create, but there's always that nagging question: What is the line between being persistent and being annoying?

While it might seem like you're crossing that line, the reality is that most people don't take you up on an offer the first time you make it. So if you're not organizing a follow up campaign, you're losing out on converting prospects that would have become customers if they had heard from you one or two more times. Or you're leaving behind the chance to drive customers up the product ladder.

Today we'll take a look at the elements that go into creating an effective follow up campaign and which tools can help you get it done.

Define Your Goals

The first step to just about any marketing strategy is establishing the why behind it. The same is true for your follow up campaigns. Begin by asking yourself what you want your prospects or clients to do as a result of receiving the campaign.

Maybe it's getting a prospect to hop on a demo call with someone from your sales team. Maybe it's getting an existing customer to join your referral program. Whatever the aim is, it's helpful to get specific about the action you want the person to take so that you can tailor your whole campaign towards driving that action.

Keep Your Messaging Fresh

Anyone who has an email address knows that there's a lot of mail coming your way every day. If you continue to make the same ask in the same way, over and over again, that's a surefire way to get your email filtered out or deleted.

Even though you have a goal in mind, your follow up should not just be the same content copied, pasted, and re-sent. Let's say you own a landscaping business and you reach out to former customers towards the end of winter, encouraging them to sign up for recurring lawn care appointments in the spring and summer.

You set your goal to be having clients sign up for a full package of 10 sessions, but each email should take a different approach. The first one might be a video, showing families spending more time together at the beach because someone else is taking care of their landscaping. The next one might be a set of testimonials from customers who signed up for the lawn care package last year and loved it. The third might be an offer to package your lawn care services with managing spring plantings, and the fourth might be a request to set up a call to discuss the services.

Be Strategic About Your Timing

There is a bit of a science to timing out when to schedule your follow ups. Send the communications too close together, and it starts to feel spammy. Leave huge gaps between communications and your run the risk of missing out on the opportunity to close a sale.

A good rule of thumb is giving at least two days between emails. For the most part, if someone is going to respond to your email, they're going to do so within 24 hours of receiving it. That means you don't want to send an email each and every day, but you also don't want weeks worth of lag time.

The ideal timing will look different for every business. Part of getting the timing right is understanding your sales cycle and your customers. If you're a B2B, you have a longer sales cycle, and a company's decision to purchase your product or service likely has to go through an internal approval process. That means that you'll want to allow more time between emails, so that your contact has adequate time to run your proposal by the decision makers at their company and come back to you-either with a decision or a request for more information.

The timing will be different for an e-commerce business who's dealing with an individual consumer. Let's say you're a clothing retailer who establishes a follow up campaign that's triggered when someone abandons a cart on your website. Those emails should be grouped more closely together, since it usually doesn't take someone weeks to make a decision about a new pair of shoes or t-shirt.

Think Beyond Email

Email is a hugely beneficial part of any marketing campaign, and it's certainly a useful tool for follow up campaigns. However, there are other channels out there. Sometimes in our tech-saturated world we forget about the tried-and-true communication methods like phone calls or snail mail.

With so much mail hitting a person's inbox each day, sometimes it's taking a less conventional, more old-school approach to reaching out that can get you noticed. A great follow up campaign will include timed emails, but should also integrate other means of communication. Plus, technology allows you to better utilize old-school approaches. Some of the examples we covered here of tech-enhanced direct mailers include sending highly customized mail to prospects, which include offers specific to that individual or even unique landing pages based on their interests.

Let's say you run a law firm. You have someone who visited your website and filled out your form, requesting more information about one of your estate planning services. While this can and should trigger an email follow up campaign, you should also aim for a phone follow up. If you've sent a couple emails with no response, give your contact a call, mentioning that you're following up on the emails and are happy to answer any questions or provide additional information. You can also incorporate mailers into your campaign. A few weeks after they've filled out the form, send them a pamphlet on estate planning, with a personalized letter attached, offering to speak one-on-one, if they're interested.

Find the Right Tools to Get the Job Done

Using a marketing automation and CRM tool to track your interactions with prospects or customers and ensure that you're actually following through on your follow up is a critical piece of the puzzle.

There are a number of tools out there that combine CRM and marketing automation capabilities. Consider a platform like ActiveCampaign or OntraPort to help you manage both the tracking and execution of your campaigns.

A joint CRM and marketing automation tool allows you to keep tabs on all points of contact you have with a person-whether that's an analog form of communication like a postcard, or a digital one like an email. And the marketing automation component allows you to schedule out email follow ups, SMS campaigns, or other tactics, which can all be triggered by the client or prospect taking a certain action.

So much of making the sale or moving a customer further up the product ladder is about persistence. It's sometimes difficult for one person to manage it all, but with the help of a marketing automation tool, you can easily set yourself up for success by establishing a campaign that, once you've created it, essentially runs itself.

If you liked this post, check out our Small Business Guide to Marketing Automation.

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How to Create Effective Follow Up Campaigns

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Follow up campaigns can be a tricky thing for small business owners to manage. Not only do they take time and energy to create, but there's always that nagging question: What is the line between being persistent and being annoying?

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1 You can afford to dwell well

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Whether it's winter, spring, summer or fall - you need a list of clever, catchy apartment marketing slogans that are sure to get the attention of your prospects. The list we've compiled does just that! Newly updated for 2021.

These slogans pack a lot of power in just a few words. They're short, sophisticated, unique, and to the point. Perfect for apartment advertising. Enjoy!

Catchy Apartment Marketing Slogans

1. You Can Afford To Dwell Well.

2. A Higher Quality of Living.

3. Apartments Tailored to Your Highest Standards.

4. At Last, This Is What You've Been Searching For.

5. Everything You Need. All Right Here.

6. Experience the [Apartment Name] Lifestyle.

7. Express Your Individuality at [Apartment Name].

8. Landmark Living on The Avenue.

9. Luxury All Around.

10. Luxury is Built-In. Not Tacked On.

11. Luxury, Location, and Convenience.

12. Modern Amenities. Urban Location. Sophisticated Style.

13. Proper Design. Smartly Priced. Ready for Move-In!

14. Remarkable Value. Unbeatable Location.

15. Right Around the Corner, Near Everywhere You Want to Be.

16. Service with a Lifestyle.

17. How To Live Better at [Apartment Name].

18. Iconic [Apartment Name] Living.

19. Commuter's Dream.

20. Don't Fuss with The Bus.

21. Life Just Got Better.

22. When Minutes Matter, Live Where You Work and Play

23. Where Convenience Meets Luxury.

24. Where Excellence and Convenience Meet.

25. Where Luxury and Convenience Converge.

26. Where Luxury City Living Reaches New Heights.

27. Where Luxury Meets Convenience.

28. Free Rent 'Til Next Year.

29. Warm Up with Our Hot Specials.

30. Always Fresh. Forever Original.

31. Beauty, Passion, Breathtaking Apartments.

32. Head-turning Style, Extraordinary Location.

33. Location, Community, Quality Living. It Starts Here!

34. Spectacular Views in Every Direction.

35. Stunning. Unique. And Very Upscale.

36. Supreme Residences for a Modern Lifestyle.

37. Spacious Modern Living.

38. The Epicenter of Luxury and Convenience.

39. The Lifestyle You Deserve.

40. The True Meaning of Luxury and Convenience.

41. Falling Leaves ... Falling Prices! They're Both Happening at [Apartment Name].

42. Carve Out A Great Life at [Apartment Name].

43. City Outside. Tranquility Inside.

44. Discover Lakeside Apartment Living.

45. Unparalleled Views. Exceptional Style. Nonstop Luxury.

46. Urban Energy. Sky High Decadence.

47. Love Where You Live.

48. Live at the Center of Modern Conveniences & Entertainment.

49. Live Like You Want. That's Our Anthem.

50. Where the City Is Your Backyard.

51. New with a View.

52. Blending Relaxation & Sophistication to Create the Ideal Place.

53. A New Wave of Living.

54. Now Leasing! Instant Cool Factor.

55. Great Experiences Are Just Around The Corner.

56. It's Always Saturday at [Apartment Name].

57. Limitless Style, Unreal Service & Crazy Fun.

58. Live Outside The Lines.

59. Find Your Freedom, Without Leaving Home.

60. Sit Back, Relax. Your New View Awaits.

61. Modern Conveniences & Entertainment, All Within Your Reach.

62. Modern Living in the Heart of the City.

63. Sail Into Your New Home.

64. You're here. You're home. You're happy.

65. You are exactly where you ought to be.

66. Stellar amenities at your fingertips.

67. Because location really is everything!

68. Step inside! You've reached your refuge from the world.

69. Style reimagined.

70. Upscale, but not uptight.

71. If your apartment was your best friend, this is what it would look like.

72. Sophisticated details surround you.

73. Everything you've been dreaming of is here. Lease today!

74. It's time to invest in yourself by investing in your home.

75. Chic, urban living awaits you at [Apartment Name]

76. The amenities you can't live without at a price you can afford.

77. [Apartment Name] is upscale luxury embracing you.

78. Upscale. City Views. Urban Oasis.

79. [Apartment Name] The home you've dreamt of is now a reality.

80. Rest. Relax. Recharge. Do it all at [Apartment Name]

81. Tranquility inside. City adventures outside. Discover both at {Apartment Name].

82. Where stunning city views equal the stellar style inside.

83. With everything you've ever dreamt of at your fingertips, you may not want to leave.

84. The ideal space to balance life, work and play.

85. Turn the key. Enter. Smile. Repeat every day.

86. Living in the heart of the city is good for your heart.

87. [Apartment Name] Coming home never felt so good.

88. It's time to start living the real life at [Apartment Name]

89. Where innovation will inspire you.

90. Feel the pulse of the city just outside your front door.

91. Lease today! No extra charge for contentment and relaxation.

92. Where skyline views, modern luxury, and amenities seamlessly merge.

93. Bridging the gap between convenience and luxury.

94. Discover the true definition of luxury.

95. City. Beach. Eat. Shop. Repeat. Discover how fun life can be at [Apartment Name].

96. Outdoor adventures for every season. Cozy inside retreat for every day.

97. Home is where the amenities are.

98. Living where you love means loving your life.

99. Elevated modern luxury. Discover the view from the top!

100. A unique fusion of convenience and luxury. Available now!

101. Discover what it feels like to love where you live at [Apartment Name]

102. Immaculate design coupled with first-class amenities.

103. Stunning views. Superb atmosphere. Stellar price.

104. Eat. Play. Live.

105. History. Remade.

106. Dream Big. Live Well.

107. Live The Extraordinary.

108. Live By The Water. Period.

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108 Catchy Apartment Marketing Slogans [Updated for 2021]

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Whether it's winter, spring, summer or fall - you need a list of clever, catchy apartment marketing slogans that are sure to get the attention of your prospects. The list we've compiled does just that! Newly updated for 2021. These slogans pack a lot of power in just a few words.

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What’s the impact? What injustice are you focusing on? What is the specific goal?

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What’s the impact? What injustice are you focusing on? What is the specific goal?

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since we are discussing an important issue in our society, we must look at the consequences of the continuation of this crisis and find solutions we are talking about the housing we can not avoid mention the homelessness.
what is the major reason for folks to experience homelessness? and i was surprised by the answers we think the reasons are folks who are struggling with mental health issues or addiction disorders, but really the major reason for homelessness in our community is the lack of affordable housing options, and that kind of surprises many folks in our community, homeless, the word is a home it's to be without home, therefore the solution is housing.
that the average income or the average hourly rate is around 15$ an hour, but to afford a one bedroom apartment requires 1600$ a month less pay with too high rentals, too many folks are experienced in homelessness, so for housing to be available it has to be affordable and we are struggling with that in our community but also apart from being affordable it has to be accessible, it also has to be appropriate some of our citizens require a level of support in order for them sustain housing.

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I. counted number of people reacted in social medias, connected through mail

II. success re measured through
1. number of stakeholders reached through mail, and social medias
2. Many people reacted to our twitter and Facebook positively
3. Many agencies joined our campaign

III. the campaign  need to continue/ sustain further until policies drawn, budgets allocated and renting reduced to 50%
Note: Campaign is a step by step process to the end by not a one time action