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Buzzed Driving Campaign & Media Assets | Ad Council

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"Buzzed Driving is Drunk Driving" is a campaign designed to inspire young men to examine behavior & take responsibility. Download assets here.

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The problem they are trying to solve is to get drunk drivers to find a safe way home. Drunk drivers contribute to thousands of accidents every year. On average 28-30 people die every day as a result of drunk driving.

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To get people who indulge in alcohol to plan ahead and get a designated driver to take them home. This can be a friend, taxi, or lift services. We want to save your life and others. Don't drink and drive. "Friends don't let friends drive"

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To convince potential drunk drivers that "catch a ride" will get them home safely because driving drunk or buzzed is deadly or can result in jail time

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Emotional Approach. The ad showcases people making the right decision, putting the keys away, and catching a safe ride. We will be using the picture-yourself strategy. We will be having this ad shown on television.

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“Catch a Ride” is a commercial made by the National Highway Traffic Safety Administration (NHTSA) This can be shown during sporting events where drinking is highly probable, or concerts where lots of fans may be driving in to see. "Am I okay to drive?"

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The big idea of this campaign is to convince people to make the smart decision and not drive if they feel buzzed or intoxicated.