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Based on the client brief, it is clear that art is a huge part of Liza's life. With that, I immediately gravitated toward a paintbrush as a logo. I immediately referenced to the Microsoft Paint logo.

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The colour orange is strongly associated with colour and movement and heavily associated with creativity. I think this is the perfect colour for Liza's logo as they mention stuggling with adapting to a new form of art and they would love to get back into art without pressuring themself.

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If not a shade of red, orange or yellow then I feel the primary colours would also be appropriate for the logo as the primary colours are the foundation of any art work.

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After reviewing my mood board in class, Liza mentioned that she liked drawing critters, most especially cats, which I am going to try and include in my logo for her

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In addition to cats, I have also seen Liza draw other critters like chickens.

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Liza also mentioned that her art style is very "crunchy and pixelated". This is another element I am aiming to add to her logo to make it more personal to her.

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Liza also mentioned that her favourite colour is pink and that she would appreciate it being included in her logo design.

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Pink and orange work very well together. With Orange being the primary colour I started with and pink being Liza's favourite colour, I believe this palette would work really well for her logo.

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These days, Liza mainly uses digital software like Microsoft Paint and Procreate to create her art. So I believe that the use of a cursor or mouse than a paintbrush would be more effective and personal to her.

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This is my first mockup, a generic drawing of a cat (because I cannot draw) with a cursor in the middle.

Elements of this I like:

The cursor in the middle. I envision the pink-orange colour palette flowing from the cursor into the cat

The cat having no features. Liza's art is not about a specific cat

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Something similar to the previous logo, except the silhouette of the cat is different as well as the cursor.

Elements of this I like:

The cursor - I believe this specific cursor will give me more of a chance to add Liza's pixelated art style to the logo.

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Microsoft, "Microsoft Paint logo", 2009.

Procreate, "Procreate Logo", 2011.

Noteit, "Noteit Logo, 2022.

GIMP, "GIMP Logo, 2007.

Goodnotes, "Goodnotes Logo", 2011.

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Manja Vitolic, "Picture of a cat", Unsplash, 2018, Unsplash.

Al Ishrak Sunny, "Picture of a chicken", Unsplash, 2019, Unsplash.

Mike Von, "Artwork by Space Invader", Unsplash, 2019, Unsplash.

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Lillie Marshall, "PinkOrange", DrawingsOf.com, 2023, https://drawingsof.com/what-does-pink-and-orange-make/.

Jootoor Designs, "Shades of Pink", Jootoor Designs, 2022, https://www.jootoor.com/129-shades-of-pink-color-with-names-hex-rgb-cmyk-codes/.

Kasia Biel, "Primary Colours", Adobe Stock, https://stock.adobe.com/search?k=primary+color&asset_id=1790711

Fruit Basket Agency, "Orange backgrounds", Unsplash, 2019, Unsplash.